Empire
July 7, 2025

How Arbitrum Landed Robinhood

In a landmark deal for crypto, Offchain Labs contributors AJ and Stephen break down how Arbitrum partnered with Robinhood to bring tokenized assets to millions of users, offering a masterclass in strategy, technology, and the future of finance on crypto rails.

The Winning Formula for Robinhood

  • "The Arbitrum stack is actually the only stack that has both a credibly neutral top five blockchain and also a top blockchain stack where you can go ahead and build your own blockchain."
  • "I think that the most important thing for them was this flexibility... launch on Arbitrum one or launch in orbit or do both and migrate later... that flexibility throughout because there are so many unknowns moving forward... It's the most ambitious vision I've seen of somebody using crypto rails in crypto history."
  • Flexibility Over Distribution. Unlike typical crypto projects, Robinhood brought its own massive user base. Their priority wasn't distribution; it was technological flexibility. Arbitrum’s unique dual offering of a robust public chain (Arbitrum One) and a customizable L2 stack (Orbit) provided the perfect solution.
  • The Launch-and-Migrate Strategy. Robinhood is launching its tokenized stocks on the live, liquid Arbitrum One chain for immediate market access. As they scale, they will migrate to their own custom L2 built with the Orbit stack, a seamless transition that avoids a complex rewrite and allows them to design their chain without rushing the core product launch.
  • Technical Edge. A key differentiator was Stylus, which allows developers to build with popular languages like Rust in addition to Solidity. This was a massive advantage for Robinhood, making it easier to leverage their existing engineering talent and hire for future development.

The L2 Business Model: From Cost Center to Profit Center

  • "Critically, you're turning operating expenses into revenue... L2s on Ethereum right now are like a 93% gross profit margin business... you're basically leaking [MEV] out to external validators versus internalizing it into your business."
  • For large-scale applications, launching a private L2 flips the economic model. Instead of paying transaction fees as an operating expense on a public chain, Robinhood can capture that value—along with MEV—as a high-margin revenue stream.
  • Arbitrum’s Orbit stack features a transparent, sustainable business model. Chains that use the stack to settle directly on Ethereum, like Robinhood's will, pay 10% of their on-chain sequencer revenue to the Arbitrum DAO, creating direct economic alignment with the ecosystem.

The Future is Invisible Crypto

  • "The coolest thing we're seeing with Robin Hood is using crypto to build a product that's accessible to both crypto-native users and non-crypto native users at the same time... You would have no idea that it was built on crypto."
  • The holy grail of mass adoption is abstracting away the underlying complexity. Robinhood’s new European product offers tokenized stocks through a familiar interface, completely hiding the crypto rails that power it. This is the model for bringing the next billion users on-chain.
  • The next decade won’t be about "DeFi" or "RWAs," but simply "finance" powered by crypto. The big opportunity lies in using these new rails to offer products previously impossible for retail, like liquid markets for private company equity.

Key Takeaways:

  • Arbitrum’s success with Robinhood demonstrates a powerful playbook for L2s: providing optionality and a clear economic model is more valuable to large institutions than just offering distribution. The future of crypto lies in becoming the invisible, efficient plumbing for the global financial system.
  • L2s are a revenue play, not just a scaling solution. For apps with their own user base, launching a dedicated chain can transform transaction fees from a cost center into a business with ~93% gross margins.
  • Flexibility is the new killer feature. Established players like Robinhood prize optionality above all else. Arbitrum won by offering a modular path: launch on a public chain, migrate to a custom L2, and build with familiar languages like Rust.
  • Mass adoption means abstracting the tech away. The biggest wins will come from using crypto rails to power familiar, user-friendly experiences. The goal is for users to reap the benefits of crypto without ever knowing they’re using it.

For further insights and detailed discussions, watch the full podcast: Link

This episode reveals how Arbitrum secured a landmark partnership with Robinhood, signaling a pivotal moment where traditional finance begins to build its future on crypto infrastructure.

The Story Behind the Robinhood Partnership

  • The collaboration between Arbitrum and Robinhood is the result of a close, two-year working relationship. AJ from Offchain Labs explains that this partnership evolved from previous integrations, such as Robinhood adding native Arbitrum support to its wallet, into a shared, ambitious vision for on-chain finance.
  • The core of the deal, which includes tokenized stocks and a deeper integration of Robinhood’s product suite, solidified a few months prior to the announcement after a period of intense work.
  • AJ notes that Robinhood’s vision for tokenization and on-chain services evolved over time, leading to conversations about whether Robinhood should build its own chain. This discussion was central to them choosing Arbitrum.
  • While rumors suggested Robinhood was considering other platforms like Solana, AJ clarifies that while Robinhood conducted extensive due diligence with multiple teams—a necessary step for a decision of this magnitude—the narrative of a last-minute switch is likely inaccurate.

The "Launch and Migrate" Strategy: Why Arbitrum’s Stack Was a Perfect Fit

  • Robinhood adopted a unique "launch and migrate" model, a key factor in their decision. They are initially launching their tokenized stock products on Arbitrum One, the public chain, with plans to migrate to a proprietary L2 chain built using Arbitrum's Orbit stack.
  • Arbitrum Orbit is a software stack that allows projects to launch their own customizable Layer 2 (L2) or Layer 3 (L3) chains. L2s are blockchains built on top of a base layer like Ethereum to increase speed and reduce costs.
  • Stephen from Offchain Labs highlights this as a core advantage: "The arbitrum stack is actually the only stack that has both a credibly neutral top five blockchain... and also a top blockchain stack where you can go ahead and build your own blockchain."
  • This strategy gave Robinhood immediate access to Arbitrum One's deep liquidity and established ecosystem, allowing them to launch their product quickly without the delay of building a new chain from scratch.
  • Crucially, they can design their custom chain in parallel and migrate seamlessly later, as both environments use the same underlying software. This provides maximum optionality and de-risks their long-term strategy.

Strategic Rationale: The Economics of a Custom Chain

  • The discussion reveals the powerful economic incentives for a large-scale enterprise like Robinhood to operate its own chain. AJ explains that for a platform with a massive user base, a custom L2 chain transforms a significant operational expense into a new revenue stream.
  • Operating Expense vs. Revenue: When operating on a public chain, a company pays transaction fees for its users, which is a cost. By running their own L2, they collect these fees, turning a cost center into a profit center with gross margins that can exceed 90%.
  • Internalizing Value: A custom chain allows Robinhood to internalize value that would otherwise be leaked to external parties, such as MEV (Maximal Extractable Value). This is revenue generated from ordering transactions on a block.
  • This model also creates compounding network effects. As Robinhood brings more of its products (trading, lending, yield) on-chain, it can create a deeply integrated user experience on infrastructure it controls, a strategy successfully demonstrated by platforms like Base.

The Power of Flexibility and Customization

  • The host pressed for details on what specific features Robinhood wanted. The answer was clear: flexibility and future-proofing. Arbitrum’s technology offered a unique combination of features that met Robinhood's complex needs.
  • Stylus: This feature allows developers to write smart contracts in popular programming languages like Rust, in addition to the crypto-native Solidity. Johan, a key figure at Robinhood, noted the difficulty of hiring Solidity developers, making Rust compatibility a significant advantage for tapping into a broader talent pool.
  • EVM (Ethereum Virtual Machine) Compatibility: Arbitrum provides full compatibility with the EVM, the standard for smart contracts on Ethereum, ensuring that existing tools and code can be used.
  • Deep Customization: The Orbit stack allows for extensive modifications, including custom gas fee tokens, alternative data availability (DA) layers, KYC integration, and specific transaction ordering mechanisms.
  • AJ emphasizes this point: "It's the most ambitious vision I've seen of somebody using crypto rails in like crypto history and and that flexibility... [gave] them confidence in our team as a partner."

The Business Model: A 10% Profit Share for the Arbitrum DAO

  • Stephen provides a clear breakdown of the business model, demystifying how the Arbitrum ecosystem benefits financially from such partnerships.
  • When a project like Robinhood uses the Orbit stack to build an L2 that settles directly to Ethereum, it pays 10% of its on-chain revenue (sequencer fees) to the Arbitrum DAO (Decentralized Autonomous Organization). A DAO is a community-governed entity controlled by token holders.
  • This 10% is split, with 8% going to the DAO's on-chain treasury and 2% to the Arbitrum Developer Guild to fund further protocol development.
  • This transparent, on-chain profit-sharing model creates direct economic alignment between projects building on the stack and the broader Arbitrum ecosystem, ensuring sustainable growth.

The Role of Strategic Grants and Future Partnerships

  • While declining to share specific financial details of the deal, the speakers confirmed the importance of the Arbitrum Foundation's strategic growth fund. This fund, approved by the DAO, allows the foundation to pursue high-value partnerships that require discretion and cannot be negotiated on a public forum.
  • AJ outlines Arbitrum's two primary strategic priorities for future growth:
    • Connecting TradFi and Crypto: Positioning Arbitrum as the core infrastructure for the future of finance.
    • Powering Custom Use Cases: Serving high-growth sectors like gaming and DePIN that require the deep customization offered by the Orbit stack.

The OpenAI Controversy and the Future of Private Markets

  • Shortly before the recording, OpenAI publicly stated it was not involved with the tokenized OpenAI equity offered on Robinhood. The speakers addressed this, framing it as an inevitable growing pain in a much larger trend.
  • The core insight is that there is immense, untapped retail demand for access to high-growth private companies like OpenAI and SpaceX, which are staying private longer.
  • Stephen argues that crypto rails are the only infrastructure capable of building liquid, accessible secondary markets for these assets. While the mechanics and regulatory landscape need to be figured out, the demand is undeniable and will not disappear.

The L2 Competitive Landscape: A Differentiated Strategy

  • The conversation turned to the competitive L2 landscape, particularly the contrast between Arbitrum's strategy and Optimism's Superchain.
  • Stephen argues that Arbitrum's dual approach—maintaining a strong, neutral public chain (Arbitrum One) alongside a customizable stack (Orbit)—is a key differentiator.
  • He also contrasts the business models, noting that Arbitrum charges directly for its core product (the execution environment), creating a simple and aligned incentive structure. He suggests that competitors offering "governance-as-a-service" may find that large institutions prefer to govern themselves.
  • AJ adds that by maintaining both a public chain and a stack, Arbitrum keeps a direct relationship with developers at all stages, preventing the "funnel" from being outsourced and ensuring they can guide projects to the right solution.

Conclusion

This partnership validates a powerful new model where major financial institutions leverage custom blockchains to enhance their products and create new revenue streams. For investors and researchers, the key takeaway is to monitor the adoption of "chain-as-a-service" stacks, as they represent a critical piece of infrastructure for bridging TradFi and crypto.

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