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November 5, 2025

Seeing The Future from AI Companions to Personal Software

This conversation features Eugenia Kuyda, a true pioneer in conversational AI and founder of Replica, who discusses the shift from chatbots to a new paradigm of personal, user-generated software with her latest company, Wabby.

From MS-DOS to a Personal OS

  • "The current chatbots are really the Microsoft DOS era for AI interfaces, and there will be some sort of a Windows/Mac OS moment."
  • "Wabby is not just a collection of apps. It's a framework for memory, context, and expression. Every time you create or share, you're teaching it who you are."
  • While chatbots have seen massive adoption, their "command line" interface limits users to simple tasks like search and writing help. The next leap requires a more interactive, visual operating system to unlock the latent capabilities of AI models.
  • This new paradigm is built on the concept of ephemeral and hyper-personalized software. Instead of searching for a bloated, one-size-fits-all app, users can create exactly what they need in minutes—from a weightlifting tracker based on a specific book to a puzzle game for their kids featuring their favorite characters.
  • The ultimate vision is an OS built on the "platform of you," where apps are deeply contextual, can communicate with each other, and adapt to your life, moving beyond the siloed, static apps of today.

Software as the New Content

  • "Today we just treat apps as software, but what if we could treat them as content?"
  • "Creators can make their own professional content... but they still cannot create software. Any small, niche creator should be able to afford to create any software for their fans for free."
  • The next creator economy will be built on software. Just as YouTube democratized video, new platforms will empower millions of non-developers to build and share mini-apps as a new form of media.
  • This transforms the creator-fan relationship. A fitness influencer, for example, can offer an interactive mini-app detailing their workout protocol, creating a more useful and engaging experience than a simple PDF or course.
  • These mini-apps also serve as "community starters," connecting people around niche interests—like finding other parents whose kids attend the same Italian preschool or fellow birdwatchers in a specific London neighborhood.

The Future is Screen-First, Not Voice-Only

  • "There's a huge mind trap that exists among builders in the space where they somehow think that voice is the main interface. That's because they are somehow thinking about the movie Her all the time, but not in the right way."
  • The industry's obsession with voice-only AI devices is a misstep. Voice is an imperfect interface that lacks privacy and is impractical in many common environments like an office or a shared bedroom.
  • The future of AI hardware is screen-first. The goal isn’t to eliminate screens but to build a true AI-native operating system where models run locally, and the software is fluid, proactive, and deeply personalized. Right now, AI is just another app on your phone; it should be the foundation of the entire experience.

Key Takeaways:

  • The evolution of AI isn't just about bigger models; it's about breaking free from outdated interfaces. A new OS for AI will transform software from a static tool into a dynamic, personalized form of content and expression.
  • The Interface is the Bottleneck. Today's chatbots are the MS-DOS of AI. The next trillion dollars of value will be unlocked not by the models themselves, but by the new "Windows/Mac OS" interface that makes AI accessible and useful for everyone.
  • Every Creator Will Build Software. The distinction between a content creator and a software developer is collapsing. The next platforms will empower anyone to build mini-apps, turning software into a new medium for community, expression, and monetization.
  • Ditch the Voice-Only Dream. The Her-inspired fantasy of a screenless, voice-only AI future is a dead end. The winning AI device will be screen-first, built around an AI-native OS that makes software deeply personal and context-aware.

For further insights and discussions, watch the full podcast: Link

This episode reveals the shift from static, professionally-coded apps to a dynamic future of personalized, user-generated AI software, outlining a new creator economy built on ephemeral, context-aware applications.

The Vision: From AI Companions to Personal Software

  • The central theme is moving beyond conversational AI to create functional, personalized software that is deeply integrated into a user's life.
  • Eugenia notes that while large language models (LLMs) have incredible capabilities, their adoption is limited by simplistic interfaces. Most users interact with tools like ChatGPT for basic search and writing tasks, failing to unlock their full potential.

The Interface Problem: AI's "Microsoft DOS" Era

  • Eugenia draws a powerful metaphor: "The current chatbots are really the Microsoft DOS era for AI interfaces." This suggests a massive opportunity for a more intuitive, visual "Windows/Mac OS moment" is imminent.
  • Despite nearly a billion users on AI tools, the use cases remain narrow. The affordances of a text box naturally lead users to think of search or writing assistance, not complex, personalized applications.
  • This highlights a critical insight for investors: The next wave of value creation in AI will likely come from platforms that solve this interface and discovery problem, not just from foundational models.

The Future is User-Generated: The "YouTube for Software"

  • This new paradigm will feature ephemeral, highly personalized software. An example given is an "art show finder app" created on the fly for a trip to New York, tailored to the user's specific interests and location.
  • These apps are too niche and personalized to ever exist on the traditional App Store. One user built a motivational quote app that only pulls from a single TV show he loves, delivered at 5:30 AM.
  • This signals a shift from durable, feature-heavy software to lightweight, disposable tools created and tweaked in minutes to fit a specific, immediate need.

Wabby: A Platform for Personal AI Software

  • The platform is intentionally designed with guardrails to prevent users from getting stuck or "breaking" their creations, a key differentiator from more developer-focused "vibe coding" tools.
  • Justine highlights the strategic choice to be mobile-first, embedding these mini-apps directly into users' daily workflows on their primary device.
  • Eugenia emphasizes the platform's role as an "organizational layer," similar to how YouTube organizes video or Shopify organizes e-commerce. It provides the social graph, integrations, and shared context that standalone, link-based apps lack, solving critical issues around data persistence and security.

Software 3.0: Deep Personalization and Context

  • Personalization on Wabby operates on multiple levels: users can customize features and visual style, but more importantly, they can modify the underlying prompt to incorporate deep personal context.
  • Eugenia provides an example of her weightlifting app, which she customized with the specific training method from a book she's reading and a photo of her gym to ensure the AI generates appropriate workouts.
  • A key future direction is enabling mini-apps to communicate and share context. A nutrition app, for instance, should be able to access data from a fitness app, breaking down the "walled gardens" that currently isolate app data.

The New Creator Economy and Social Software

  • The platform is projected to have a creator-to-consumer ratio similar to other UGC platforms, with perhaps under 10% of users creating original apps from scratch, but many more "tweaking" or "remixing" existing ones.
  • Anish uses the YouTube metaphor to explain the investment thesis: just as YouTube unlocked a long tail of niche video content, Wabby can unlock a long tail of niche software. He notes, "All of the software that we consume is downstream of the preferences of those 20 million people [developers]."
  • The platform could enable creators like fitness influencers to release a collection of mini-apps that embody their workout protocols, offering a more interactive and useful form of content than a course or PDF.

Reflections on Replica and the Dawn of Generative AI

  • The journey started with early natural language processing techniques like word2vec—a method for representing words as numerical vectors, allowing computers to understand their relationships.
  • A pivotal moment was the 2015 Google paper on applying deep learning to dialogue generation. Despite the technology being years from maturity, Eugenia’s team bet the company on it, highlighting the conviction required to pioneer a new category.
  • Replica was one of the first partners for OpenAI's GPT-3 API. Eugenia recalls the "absolutely magical" moment of seeing a model that could perform multiple tasks without specific training, a stark contrast to the single-purpose models that preceded it.

Lessons from the Early Days of OpenAI

  • Initially, OpenAI was focused on language models, but then pivoted to reinforcement learning with video games, causing Eugenia's team to feel isolated in their continued belief in language. Andre Karpathy later admitted this pivot was an "incorrect research direction."
  • This experience taught a critical lesson: "Sometimes you need to sort of go big or go home." While Replica was capital-efficient, she reflects that they missed a generational opportunity by not raising significant capital to build their own foundational models, a key takeaway for today's founders and investors.

The Future of Hardware and AI Interfaces

  • She argues that voice is an imperfect, situational interface. It cannot be used in quiet, loud, or private settings, and it's inefficient for discovery and information consumption. Even Alexa devices are now predominantly shipped with screens.
  • The real opportunity is not a screenless device but an AI-first operating system on a smartphone. This would involve local model execution, a fluid interface without fixed apps, and a level of deep personalization unavailable today.
  • Her closing thought serves as a call to action for builders and investors: "Right now AI is just an app on your phone. It should not be that way."

Conclusion

This episode argues that the future of AI lies not in better chatbots but in a new software paradigm defined by user creation, deep personalization, and community. For investors and researchers, the key is to look beyond foundational models and identify the platforms building the intuitive, accessible interfaces that will unlock mass-market adoption.

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