The Rollup
November 4, 2025

Rollup TV: Aria Protocol, Money Moves Fast EP 8, Crossmint

This episode dissects two seismic shifts reshaping finance and culture: Arya Protocol’s mission to tokenize iconic intellectual property, and Crossmint’s infrastructure powering the “stablecoin supercycle” as traditional fintech giants like MoneyGram adopt crypto rails.

Tokenizing Culture with Arya Protocol

  • "Our reason for being is bringing iconic IP onchain... We're looking for high-value athletes, artists, everybody that people can really get behind and literally invest in and can help shape their career."
  • "We don't want to be in the hair-raising, shoots-to-the-moon, drops-to-the-ground business. We want to be in the, 'Hey, we believe in this artist, athlete, whatever. I want to participate in their income over time.'"
  • Arya Protocol is transforming cultural assets into investable real-world assets (RWAs). Their first major product, the APL token, gives holders fractional ownership of the income stream from a portfolio of hit songs by artists like Justin Bieber, Blackpink, and Maroon 5.
  • Revenue from streaming royalties is used to buy back the APL token, creating a stable, yield-bearing asset that has held steady around $0.90. This model turns passive IP into a productive financial instrument, with projected returns of 5-8% annually.
  • The vision extends beyond music to visual arts through a partnership with Sedition, and potentially to sports figures, allowing fans to invest directly in the success of their favorite creators and athletes.

The Stablecoin Supercycle Hits Mainstream Finance

  • "The main takeaway is that every single one of them [traditional payment companies] pretty much is thinking about stable coins. And those who don't, they're feeling an insane amount of FOMO right now."
  • "Trying to build this with fiat rails is like getting a horse... and doing stablecoins is like getting a Formula One."
  • According to Rodri Fernandez of Crossmint, traditional fintech conferences like Money 2020 now feel like crypto conferences. The entire industry is rushing to integrate stablecoins to avoid being left behind.
  • Crossmint's partnership with MoneyGram is a prime example, upgrading the century-old remittance giant to enable instant, global money movement. With just two engineers, they transformed a slow, multi-day process into a modern stablecoin-powered system.
  • The end goal is invisible integration. Stablecoins will become just another payment rail in the background, with users interacting with familiar fintech apps without knowing or needing to know that crypto is powering their transactions.

The Next Frontier: The AI Agent Economy

  • "AI agents today... are not economic actors. They will become economic actors... And when they do that, stable coins are a much better primitive to do so than traditional financial rails."
  • The next evolutionary leap is the machine-to-machine economy, where AI agents transact autonomously. Traditional financial systems were designed to prevent automated usage, viewing it as fraud.
  • Stablecoins are inherently programmable and permissionless, making them the ideal primitive for AI agents to pay for API calls, purchase goods, or execute complex financial strategies without human intervention.
  • Crossmint is already building APIs to enable this "agentic commerce," allowing a Slack bot, for instance, to autonomously purchase office supplies from Amazon using a stablecoin-funded vault.

Key Takeaways:

  • This is the dawn of two parallel revolutions: the financialization of culture and the automation of finance. As Arya turns IP into a stable asset class, Crossmint is laying the rails for a new economic system where money moves at the speed of information, for both humans and AI.
  • Culture is the Newest Yield-Bearing Asset: Arya Protocol proves that intellectual property, from music royalties to digital art, can be tokenized into stable, income-generating investments, moving beyond crypto’s speculative roots.
  • Fintech's Crypto FOMO is Reshaping Finance: The race is on. Traditional payment giants are rapidly adopting stablecoins, not as a gimmick, but as a critical infrastructure upgrade for building faster, cheaper, and more inclusive global financial products.
  • Money is Becoming Natively Programmable for AI: The future of commerce and finance will be run by AI agents. Stablecoins provide the missing piece—a programmable, automated payment layer that bypasses the friction of traditional banking, unleashing a new wave of economic activity.

For further insights and detailed discussions, watch the full podcast: Link

This episode reveals how the tokenization of real-world value is unfolding on two critical fronts: turning cultural IP into investable assets and upgrading global finance with stablecoin-powered AI agents.

Introduction: Live from New York

The episode kicks off live from New York City, with the host setting the stage for a week of high-stakes events, including SmartCon and Ripple Swell. This context frames the discussions as timely and relevant, situated at the heart of institutional and enterprise crypto adoption. The host emphasizes a commitment to separating signal from noise, promising fact-based coverage for the audience.

Introducing David from Aria Protocol: The Tokenization of IP

The first guest is David from Aria Protocol, a platform focused on tokenizing high-value Intellectual Property (IP). IP refers to creations of the mind, such as music, literature, and artistic works, which have legal rights attached. Aria Protocol is bringing these assets on-chain, creating new investment opportunities in cultural assets like music from Justin Bieber and K-pop groups, as well as visual art and games.

Aria Protocol's Vision: Building the On-Chain IP Marketplace

  • Strategic Focus: Aria is expanding beyond music to include major brands, film and TV productions, and even sports, targeting name and likeness rights for athletes.
  • Investor Value Proposition: The goal is to move beyond speculative assets and offer investments in the long-term income streams of proven artists and athletes. David emphasizes, “We don't want to be in the hair-raising, shoots to the moon, drops to the ground business. We want to be in the, 'hey, we believe in this artist, athlete, whatever. I want to participate in their income over time.'
  • Interactive Engagement: Aria is also building community engagement models, such as a remix contest where token holders vote on new versions of songs, directly influencing the revenue-generating potential of their assets.

The APL Token: A Deep Dive into Music Royalties

The discussion shifts to the APL token, Aria's first major product. The APL token represents fractionalized ownership of passive publishing rights from a catalog of songs by artists like Justin Bieber, Blackpink, and Maroon 5.

  • Mechanism Explained: David clarifies the two copyrights in music: the master (the recording) and the publishing (the underlying song). The APL token primarily derives its value from publishing royalties, which are paid out whenever a song is streamed, sold, or used in media.
  • Tokenomics: The token's total supply of ~10.95 million corresponds to the purchase price of the music catalog. The Net Asset Value (NAV) of the portfolio underpins the token's market cap, and staking APL allows holders to earn yield from streaming revenue.
  • Performance and Stability: The APL token has remained stable around $0.90, which David attributes to low sell pressure from holders who value the consistent yield. The platform projects 5-8% annual returns, with David suggesting actual performance is trending higher.

The Impact of AI on the Music Industry

The conversation explores the rise of AI-generated music, a key topic for Crypto AI researchers. David, speaking from his experience as a musician, offers a nuanced perspective, viewing AI as a powerful tool but not a replacement for human creativity.

  • AI as a Tool: He acknowledges AI's utility in creating functional music, like sleep mixes, or augmenting the creative process.
  • The "Uncanny Valley" of AI Music: David expresses concern that purely AI-generated music lacks the essential human connection and emotional depth that makes art resonant. He states, "I would mourn losing that connection to humanity that I believe musicians and poets and creators possess."
  • Authenticity and Provenance: The discussion highlights how blockchain platforms like Story Protocol and Aria can verify authenticity. By tracking an asset's origin on-chain, users can distinguish between human-created originals and AI-generated derivatives, preserving the value of genuine creativity.

Expanding into Visual Arts with Sedition

Aria Protocol recently partnered with the digital art platform Sedition to tokenize visual art on the Story Protocol blockchain. This move expands Aria's scope beyond music and demonstrates its broader ambition to become a comprehensive on-chain IP marketplace.

  • Partnership Details: The collaboration will feature tokenized works from renowned artists like Yoko Ono and Refik Anadol, allowing artists to earn streaming revenues and investors to participate in the visual art market.
  • Strategic Implication: This partnership signals a key trend for investors: the tokenization of diverse cultural assets is accelerating. Monitoring platforms that can successfully onboard and manage different forms of IP will be crucial.

Introducing Rodri from Crossmint: The Stablecoin Supercycle

The episode pivots to its second guest, Rodri Fernandez from Crossmint, a company providing wallet and payment infrastructure for enterprises. The conversation immediately dives into the "stablecoin super cycle," where traditional finance is rapidly adopting stablecoins. Stablecoins are cryptocurrencies pegged to a stable asset, like the U.S. dollar, designed to minimize price volatility.

The Stablecoin Revolution at Money 20/20

Rodri shares his insights from the Money 20/20 conference, a major fintech event. He reports that the event felt like a crypto conference due to the overwhelming enterprise interest in stablecoins.

  • Enterprise FOMO: According to Rodri, traditional payment companies and banks are feeling "an insane amount of FOMO" and are rushing to integrate stablecoins to remain competitive.
  • Dominant Use Cases: The primary drivers are B2B payments, remittances, and payroll, where stablecoins offer significant efficiency gains over legacy systems.

Upgrading MoneyGram with Stablecoin Infrastructure

A core case study is Crossmint's partnership with MoneyGram, a century-old remittance giant. Crossmint's infrastructure enabled MoneyGram to transform its slow, cash-based process into an instant, stablecoin-powered service.

  • The Transformation: The new flow converts cash to stablecoins, moves them instantly to a wallet in the MoneyGram app, and gives the recipient access to U.S. dollars anywhere in the world. This process was implemented in just two months with only two engineers.
  • Why Now? Rodri explains that the technology, particularly non-custodial wallet UX and developer infrastructure, has matured to the point where complex financial products can be built with simple APIs, eliminating the need for large blockchain engineering teams. Rodri compares the leap from fiat rails to stablecoins as going from "a horse... to a Formula One."

The Convergence of Fintech and Crypto

The discussion broadens to the convergence of fintech and crypto. Rodri predicts that there won't be separate "fintech apps" and "stablecoin apps" in the future; instead, stablecoins will become just another payment rail within the existing financial stack.

  • Seamless UX: The key to convergence is abstracting away all blockchain complexity. For the end-user, the experience will be identical to a traditional app, only faster and cheaper.
  • Strategic Positioning: Crossmint was named a top 100 fintech company, highlighting how crypto payments infrastructure is now being recognized alongside the best of traditional fintech. This signals a major market validation for the entire sector.

The AI Agent Economy: A New Frontier for Stablecoins

This section provides a forward-looking analysis of how AI and crypto will intersect, offering critical insights for researchers and investors. Rodri argues that AI agents—autonomous programs that can perform tasks—will become major economic actors, and stablecoins are the only financial rail suited for them.

  • Why Stablecoins are Essential for AI: Traditional payment systems were designed to prevent automated usage due to fraud risk (e.g., anti-bot checks, chargebacks). Stablecoins, being programmable and native to the internet, are perfect for machine-to-machine payments.
  • Emerging Use Cases:
    • Agentic Commerce: Agents making purchases on a user's behalf (e.g., booking a flight when the price drops).
    • Agentic Finance: Personal financial advisor agents executing complex trading strategies based on real-time data inputs.
  • Crossmint's Role: Crossmint provides APIs that allow developers to build end-to-end agentic use cases, enabling agents to hold funds, make payments, and purchase items from platforms like Amazon and Shopify using stablecoins. Rodri notes, "When that happens, then you're combining the speed of transformation of crypto and AI, which is like a, you know, atomic bomb."

Conclusion

This episode maps the dual evolution of on-chain value: Aria Protocol is tokenizing cultural capital, while Crossmint is building the stablecoin infrastructure for a new, automated economy. Investors and researchers should monitor the platforms creating the foundational layers for both IP tokenization and the emerging AI agent economy.

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