AI Engineer
December 18, 2025

How to build an AI native company (even if your company is 50 years old) – Dan Shipper, Every

Dan Shipper of Every.to outlines a radical shift in software development: achieving 100% AI adoption in engineering. This isn't just about productivity gains; it's about inventing new engineering primitives, enabling single developers to build complex products, and fostering a "compounding engineering" process that makes each new feature easier to create.

Identify the "One Big Thing":

  • The single most important argument is that achieving 100% AI adoption in engineering fundamentally transforms a company's capabilities, enabling a single engineer to build and maintain complex production applications, fostering a "compounding engineering" process where each feature makes the next easier to build, and unlocking significant organizational collaboration and efficiency gains. This isn't just about productivity; it's about inventing new engineering primitives and processes.

Extract Themes:

The 100% AI Adoption Threshold & Single Engineer Productivity:

  • The critical difference between 90% and 100% AI adoption, leading to a single engineer managing complex production apps.
  • Quote 1: "There is definitely a huge, there's a 10x difference between an org where 90% of the engineers are using AI versus an org where 100% of the engineers are using AI. It's totally different."
  • Quote 2: "Each one of our apps is built by a single developer, which is crazy. And these are not little apps."

Compounding Engineering: A New Paradigm:

  • A novel engineering process where each feature makes the next easier to build, driven by codifying tacit knowledge into explicit prompts.
  • Quote 1: "In traditional engineering, each feature makes the next feature harder to build. In compounding engineering, your goal is to make sure that each feature makes the next feature easier to build."
  • Quote 2: "Codify... where you compound everything that you've learned from the planning stage, the delegation stage, the assessment stage back into prompts... you basically create this library."

Second-Order Organizational Effects of AI-Native Development:

  • Unforeseen benefits like easier tacit knowledge sharing, rapid new hire onboarding, cross-product contributions, stack agnosticism, and even managers committing code.
  • Quote 1: "Tacit code sharing becomes much easier... you can just point your Cloud Code instance at the repo from the developer sitting next to you and learn the process that they went through."
  • Quote 2: "Managers can commit code... AI allows engineers to work with fractured attention."

Synthesize Insights:

Theme 1: The 100% AI Adoption Threshold & Single Engineer Productivity

  • The 10x Leap: Reaching 100% AI tool adoption among engineers creates a step-function improvement in output, not just incremental gains. If even 10% of the team uses traditional methods, the entire organization is pulled back into that slower workflow.
  • Single Developer Power: A single engineer, leveraging AI agents, can build and maintain complex production applications. Analogy: Think of it like a chef with an army of robotic sous-chefs, each specializing in a task, allowing the chef to orchestrate entire multi-course meals alone.
  • Real-World Proof: Every.to runs four software products with just 15 people, with 99% of code written by AI agents (e.g., Cloud Code, Codec, Droid). Examples include Kora (AI email management) and Monologue (speech-to-text), each built by one engineer.
  • Parallel Workflows: AI agents enable engineers to work on multiple features and bugs concurrently, significantly accelerating development cycles. This allows for productive "four-pane" coding, where agents handle execution while the engineer directs.
  • Cheap Code, More Experiments: The reduced cost of generating code lowers the barrier to prototyping risky ideas, leading to more experimentation and faster progress.

Theme 2: Compounding Engineering: A New Paradigm

  • The Inverse Relationship: Traditional engineering often sees complexity grow with each feature, making subsequent features harder. Compounding engineering aims to reverse this, making each new feature easier to build.
  • The Four-Step Loop: This process involves: Plan (detailed instructions for agents), Delegate (agent execution), Assess (testing, agent code review, human review), and Codify (transforming learned insights into explicit prompts, sub-agents, or slash commands).
  • Knowledge as Code: The "codify" step is crucial. It converts tacit knowledge (e.g., how to fix a common bug, best practices for a specific feature) into reusable, explicit prompts. Analogy: Imagine a chef meticulously documenting every tweak to a recipe, not just for themselves, but for all their sous-chefs to instantly adopt and improve future dishes.
  • Building a Prompt Library: This codification creates an organizational library of prompts and agent configurations, making collective knowledge instantly accessible and actionable for all engineers.

Theme 3: Second-Order Organizational Effects of AI-Native Development

  • Tacit Code Sharing: AI agents facilitate knowledge transfer across different tech stacks. An agent can "read" another team's repo, understand the process for a feature, and reimplement it in a different framework, eliminating the need for manual abstraction into libraries.
  • Instant Onboarding: New hires become productive on day one. Pre-configured agent prompts handle environment setup, commit standards, and PR generation, embedding organizational best practices from the start. Analogy: A new employee doesn't need to read a 100-page manual; they just tell their AI assistant, "Set up my dev environment," and it knows exactly what to do based on codified company knowledge.
  • Cross-Product Contributions: Engineers easily contribute to other internal products (e.g., fixing bugs or quality-of-life issues) because AI agents simplify understanding unfamiliar codebases and generating pull requests.
  • Stack Agnosticism: Companies can avoid standardizing on a single tech stack or language. AI agents can translate between different frameworks, allowing developers to use their preferred tools without creating integration headaches.
  • Fractured Attention, Manager Contributions: AI enables engineers (and even technical managers/CEOs) to contribute code with fragmented attention. One can delegate a bug investigation to an agent, attend a meeting, and return to a proposed fix, lowering the focus-time requirement for coding.

Key Takeaways:

  • The 100% AI adoption threshold is a step-function change, not incremental. Companies that commit fully will outpace those with partial integration.
  • Builders should prioritize "compounding engineering" by codifying knowledge into reusable prompts. This builds an organizational memory that accelerates future development exponentially.
  • Re-evaluate team structures and roles. Single engineers can own complex products, and even technical managers can contribute code, shifting how organizations operate.

For more insights on this transformation, check out the podcast here: Podcast Link

This episode exposes the critical threshold for AI integration: 100% adoption transforms engineering, enabling single developers to build complex production applications and fundamentally altering organizational dynamics.

The 100% AI Adoption Imperative

  • Dan Shipper, CEO of Every, asserts a profound difference in engineering output based on AI adoption levels. A 10x productivity gap separates organizations where 90% of engineers use AI from those achieving 100% integration.
  • Traditional engineering methods, even by a small minority, force the entire team to revert to older processes.
  • Full AI adoption liberates teams from constant manual code editing, enabling new workflows.
  • Shipper positions Every as a "lab" demonstrating these possibilities for small companies.

"There's a 10x difference between an org where 90% of the engineers are using AI versus an org where 100% of the engineers are using AI." – Dan Shipper

Every's AI-Native Blueprint

  • Shipper details Every's operational model, showcasing the power of AI-native development. The company runs four software products with just 15 people, achieving significant growth with minimal capital.
  • Every's products are not "toys"; they boast over 7,000 paying subscribers and double-digit monthly recurring revenue (MRR) growth for six months.
  • 99% of Every's code is written by AI agents (autonomous software programs that perform tasks, often code generation). No human writes code manually.
  • Each complex application, like Kora (an AI email management app) or Monologue (a speech-to-text app), is built and maintained by a single developer.

"99% of our code is written by AI agents. No one is handwriting code. No one is writing code at all." – Dan Shipper

Engineering Primitives: Compounding Development

  • The shift to AI-native engineering invents new primitives and processes. Shipper introduces "compounding engineering," a methodology designed to make each new feature easier to build.
  • AI agents enable parallel work on multiple features and bugs, accelerating development.
  • Code becomes cheap, facilitating rapid prototyping of risky ideas and increasing experimentation velocity.
  • A "demo culture" emerges, where developers quickly "vibe code" (rapidly prototype with AI) concepts, allowing for more intuitive and unconventional product development.
  • The compounding engineering loop consists of four steps: Plan (detailed instructions for agents), Delegate (assigning tasks to agents), Assess (evaluating agent output via tests, agent code review), and Codify (transforming learned knowledge into explicit prompts, slash commands, or agent configurations).

"In compounding engineering, your goal is to make sure that each feature makes the next feature easier to build." – Dan Shipper

Second-Order Organizational Effects

  • Compounding engineering generates non-obvious benefits, fundamentally reshaping collaboration and organizational structure.
  • Tacit code sharing becomes effortless: AI agents can read and learn from any internal codebase, allowing developers to reimplement features across different tech stacks without abstracting libraries.
  • New hires achieve first-day productivity: Pre-codified prompts and agent configurations automate environment setup and best practices, enabling immediate contributions.
  • Developers contribute across products: The ease of understanding and modifying codebases with AI agents encourages engineers to submit pull requests for bugs or improvements in other internal applications.
  • Stack agnosticism prevails: Teams can choose preferred languages and frameworks because AI facilitates translation and productivity across diverse environments.
  • Managers commit code: AI agents allow technical managers, even CEOs, to contribute production code by working with "fractured attention" (intermittent focus blocks), delegating investigation and initial fixes to agents.

"AI allows engineers to work with fractured attention." – Dan Shipper

Investor & Researcher Alpha

  • Capital Reallocation: Investment shifts from scaling large, traditional engineering teams to funding smaller, highly leveraged AI-native teams and the tooling that enables compounding engineering (e.g., advanced AI agents, prompt management systems).
  • New Bottleneck: The critical constraint moves from raw coding capacity to the ability to effectively "codify" tacit knowledge into explicit, high-quality prompts and agent configurations. This demands expertise in prompt engineering and system design for AI agents.
  • Obsolete Research: Traditional software development methodologies focused on code abstraction for reusability may become less relevant for internal, greenfield projects. AI's ability to translate and adapt code reduces the need for rigid, pre-defined libraries.

Strategic Conclusion

Achieving 100% AI adoption in engineering creates a 10x productivity leap, enabling single developers to manage complex products. This necessitates "compounding engineering," where codified knowledge makes each feature easier to build, fostering unprecedented collaboration and efficiency. The next step for the industry involves mastering the codification of tacit knowledge into explicit AI agent instructions.

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