Empire
June 11, 2025

How RLUSD Will Join USDT & USDC

Ripple is throwing down the gauntlet in the stablecoin arena. This podcast unpacks their ambitious playbook for RLUSD to muscle its way alongside giants like USDT and USDC, fueled by strategic acquisitions and a clear vision for market dominance.

Ripple's Stablecoin Ascent: The RLUSD Ambition

  • "If you talk to Brad today, they're really focused on RLUSD. They want to become a competitor in the stablecoin space."
  • "I expect that all of a sudden we'll be talking about them as a major player, as a top three to four stablecoin issuer potentially, within the relatively near term."
  • Ripple is laser-focused on establishing RLUSD as a heavyweight contender in the bustling stablecoin market.
  • The goal isn't just to participate but to catapult RLUSD into the top three or four stablecoin issuers, potentially in the "relatively near term."
  • Becoming a top-five issuer within the next 24 to 36 months is considered "almost certainly" achievable if Ripple executes its current strategy.

Strategic Acquisitions: Fueling RLUSD's Growth

  • "Hidden Road is a very, I think, savvy buy for them in terms of wanting to distribute RLUSD."
  • "I expect we'll see billions of dollars of new RLUSD issued just through Hidden Road."
  • Ripple's game plan involves "buying themselves into the business" through smart acquisitions like Hidden Road and Metaco, which provide instant distribution channels.
  • The Hidden Road acquisition is a particularly "savvy" move, expected to facilitate billions of dollars in new RLUSD issuance due to its capital-intensive, collateral-heavy business model.
  • Ripple is actively exploring other businesses to further embed RLUSD distribution across various platforms.

The Future Stablecoin Arena: A Select Few

  • "I'm a believer there will probably be like five to seven stablecoin issuers that actually matter."
  • "I don't think it'll be two like it is today but I also don't think it'll be a thousand."
  • The forecast for the stablecoin market isn't a free-for-all of a thousand issuers, nor will it remain a duopoly. Instead, expect a consolidation around five to seven key players who "actually matter."
  • Ripple is strategically maneuvering to be one of these core, influential issuers.
  • This shift suggests a more mature, yet still competitive, stablecoin ecosystem is on the horizon.

Key Takeaways:

  • Ripple is making an aggressive, acquisition-fueled play to position RLUSD as a top-tier stablecoin, anticipating a market shift from a duopoly to a handful of dominant issuers. Investors should note the strategic intent and potential for significant RLUSD issuance.
  • RLUSD Rising: Ripple's ambition is clear: make RLUSD a top 3-4 stablecoin by leveraging strategic acquisitions for mass distribution, potentially issuing billions through platforms like Hidden Road.
  • Acquisition = Distribution: Ripple is effectively purchasing its market share by acquiring businesses like Hidden Road and Metaco, creating an embedded network to push RLUSD adoption.
  • Stablecoin Selects: The future stablecoin landscape will likely feature 5-7 major players, not just two, and Ripple is aggressively positioning RLUSD to be one of them.

For further insights on this topic, check out the podcast: Link

This episode unpacks Ripple's ambitious strategy to catapult its new stablecoin, RLUSD, into the top tier of the market, challenging established players like USDT and USDC through strategic acquisitions and distribution channels.

Ripple's Ambition: Dominating the Stablecoin Arena with RLUSD

  • A stablecoin is a type of cryptocurrency whose value is pegged to another asset class, such as a fiat currency or gold, to maintain a stable price. RLUSD is Ripple's offering in this space.
  • The core strategy discussed is Ripple's intent to become a major player, challenging incumbents like USDT and USDC.

Strategic Acquisition: Hidden Road as a Key RLUSD Distributor

  • The acquisition of Hidden Road is highlighted as a particularly “savvy buy” for Ripple, strategically aimed at accelerating the distribution of RLUSD.
  • Hidden Road is a prime brokerage firm offering services like financing, clearing, and execution across traditional and digital assets, making it a crucial gateway for institutional adoption.
  • The speaker underscores the capital-intensive nature of the stablecoin business, which necessitates substantial collateral and debt capital, alongside widespread distribution to numerous counterparties.
  • The speaker confidently projects significant RLUSD issuance through this single channel: “I expect we'll see billions of dollars of new RLUSD uh issued just through Hidden Road.”
  • This move signals Ripple's commitment to rapidly scaling RLUSD's circulation and market presence, a key development for investors tracking new sources of liquidity and institutional adoption in crypto.

Expanding Reach: Leveraging Metaco and Future Acquisitions for RLUSD Growth

  • Ripple's strategy extends beyond a single acquisition, with the purchase of Metaco cited as another example of bolstering RLUSD's distribution network.
  • Metaco is a prominent provider of digital asset custody technology, crucial for secure storage and management of crypto assets, thereby offering another institutional touchpoint for RLUSD.
  • The speaker reveals that Ripple is actively scouting further acquisitions across various business types to deepen RLUSD's market penetration.
  • This multi-faceted acquisition approach is designed to quickly elevate Ripple's status to that of a major stablecoin issuer.
  • Crypto AI investors and researchers should observe Ripple's M&A activity closely, as it forms a core pillar of its market entry and expansion strategy for RLUSD, potentially influencing infrastructure and service provider landscapes.

Forecasting RLUSD's Ascent: Top Tier Stablecoin Potential

  • The speaker expresses strong conviction regarding Ripple's potential to ascend the stablecoin ranks, suggesting it could become a top three to four issuer in the “relatively near term” with effective execution.
  • Even a more conservative estimate places Ripple “almost certainly” as a top five stablecoin issuer within the next 24 to 36 months, provided it successfully implements its stated plans and leverages its recent transactions.
  • This rapid climb would significantly reshape the competitive dynamics of a market currently dominated by a few key players.
  • The speaker notes, “I think it's very possible that they essentially buy themselves into that business,” underscoring the aggressive growth strategy.
  • Such a shift has direct implications for market liquidity, DeFi protocol integrations, and investment opportunities in the stablecoin sector, warranting close attention from researchers analyzing market structure.

The Evolving Stablecoin Ecosystem: A Concentrated Market

  • Looking ahead, the speaker shares a personal forecast for the stablecoin market structure, envisioning a concentrated field where “five to seven stablecoin issuers that actually matter” will dominate.
  • This outlook positions the market as neither a duopoly, like its current state with USDT and USDC, nor a highly fragmented space with thousands of minor issuers.
  • The speaker confidently includes Ripple's RLUSD among this anticipated select group of influential stablecoins.
  • Acknowledging potential differing views, the speaker mentions, “Diego might disagree with this and Santi now you might as well,” which adds a layer of analytical depth by recognizing that this forecast for market concentration is a subject of expert debate.
  • For investors and researchers, this points to a future where a handful of well-backed stablecoins, including potentially RLUSD, will define the ecosystem, impacting choices for collateral, trading pairs, and on-chain financial products.

Ripple's aggressive acquisition-led strategy aims to rapidly establish RLUSD as a leading stablecoin. Crypto AI investors and researchers should monitor Ripple's execution and the resulting market shifts, as a new major stablecoin could impact liquidity, DeFi integrations, and overall market dynamics.

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