Bell Curve
July 18, 2025

Ethereum’s Comeback, PumpFun’s ICO, and Crypto’s Regulatory Shift | Roundup

In this episode, Vance and Michael of Bell Curve break down a pivotal sentiment shift in crypto, covering Ethereum's roaring comeback, the massive Pump.fun token launch, and the new regulatory landscape poised to reshape the industry.

Ethereum’s Renaissance

  • "If you have anything like those types of inflows, I think, you know, 10K or higher is definitely on the table. A few months ago, I probably would say 10K was pretty irrational/very optimistic. And now that could be low."
  • "We did have to kill Ethereum so that it could live again. But I think it's very much alive... if you really hate a certain asset, you should probably just buy some."
  • A "perfect storm" is fueling Ethereum’s comeback, driven by massive ETF inflows ($725M in one day), corporate treasury buying strategies, and a stalling Bitcoin. The narrative has successfully pivoted from complex technical concepts to Wall Street-friendly ideas like the "stablecoin chain."
  • The sentiment on Crypto Twitter, which recently treated ETH as a "punching bag," is now a powerful contrarian indicator. The rally is forcing even the most ardent critics to reconsider, proving that the most hated assets often have the most room to run.

Pump.fun and the Memecoin Economy

  • "Pump is doing as much revenue or more than Solana and yet it's valued at, you know, two to 5% of Solana. For us, Pump is just a much cleaner bet on Solana adoption than Solana itself."
  • The Pump.fun ICO, which sold out in 12 minutes, highlights a new model for consumer crypto. Positioned as a hybrid exchange and creator platform akin to an "OnlyFans for crypto," Pump.fun is a direct bet on the memecoin economy and the monetization of de-platformed online creators.
  • With a $1.4B war chest from its launch, Pump.fun is expected to reinvest aggressively into growth and user acquisition, making it a formidable new player. The launch also showcased DeFi's strength, with platforms like Hyperliquid handling more volume than major centralized exchanges.

Crypto's Regulatory Turning Point

  • "The game is going to change and it's going to become much more institutionalized... it really plays against things that are frankly like just more scammy in nature."
  • With the Genius Act passed and the Clarity Act advancing, the US is establishing a formal regulatory framework for crypto. These bills are designed to institutionalize the space by providing clear rules for stablecoins, token sales, and disclosures.
  • This new regime will sideline "scammy" behavior like opaque, low-float token launches while creating a regulated path for legitimate projects to flourish. For investors, this signals the end of the Wild West era and the beginning of one rooted in fundamentally-driven businesses and regulated optimism.

Key Takeaways:

  • The crypto landscape is undergoing a fundamental rewiring. The old guards are being challenged, hated assets are roaring back to life, and a new, regulated rulebook is being written in real-time.
  • Ethereum's revival is structural, not speculative. Unprecedented ETF and corporate treasury inflows are creating sustained buying pressure that could push ETH to $10K and beyond, rendering past cynicism obsolete.
  • Regulation is the unlock for institutional crypto. The Clarity and Genius Acts are not just rules; they are the green light for institutional capital that has been waiting on the sidelines for legal certainty.
  • The future of consumer crypto is weird and profitable. Platforms like Pump.fun prove that the most powerful business models may not fit traditional molds but will win by tapping into raw, unfiltered user demand.

For further insights and detailed discussions, watch the full podcast: Link

This episode unpacks the seismic sentiment shift driving Ethereum’s comeback, the high-stakes launch of Pump.fun, and the regulatory clarity that is fundamentally reshaping crypto's investment landscape.

Ethereum's Comeback: The Great Narrative Reversal

The conversation kicks off with a deep dive into the sudden, powerful resurgence of Ethereum, which has caught many market participants off-guard. Vance notes that the sentiment shift, spearheaded by influential figures like Fundstrat's Tom Lee and Consensys's Joe Lubin, mirrors the 2021 cycle where ETH lagged before a major rally. This revival is fueled by massive institutional inflows, with ETH ETFs seeing a record $725 million in a single day, nearly matching Bitcoin's peak inflows.

Vance highlights that the narrative has been successfully reframed for Wall Street, moving away from complex concepts like "ultrasound money" to more digestible ideas.

  • The "Stablecoin Chain" Narrative: Tom Lee is positioning Ethereum as the foundational layer for stablecoins, a use case that is undeniably dominated by the network and easily understood by traditional finance.
  • Correlation with Small-Caps: Lee also draws a parallel between ETH and the IWM (a small-cap stock index), suggesting to Wall Street that ETH is the logical "next trade" after Bitcoin, a story that resonates with traditional portfolio rotation strategies.
  • Supply Shock Dynamics: Vance emphasizes ETH's reflexive nature, noting it is far less liquid than Bitcoin. With treasury companies having already bought 1% of the Bitcoin supply year-to-date, similar inflows into ETH could have an outsized impact. He states, "If you have anything like those types of inflows, I think, you know, 10K or higher is definitely on the table... And now that could be low."

The speakers agree that Crypto Twitter's (CT) overwhelmingly negative sentiment on Ethereum has become a powerful contrarian indicator, suggesting the rally has more room to run as sidelined participants are forced to capitulate.

The Pump.fun ICO and the Memecoin Economy

The discussion shifts to the highly anticipated Initial Coin Offering (ICO) for Pump.fun, the dominant platform for launching memecoins on Solana. The launch was a massive success, selling out in 12 minutes and raising $1.4 billion at a $4 billion valuation, demonstrating immense retail and institutional demand.

  • On-Chain Dominance: The host points out that post-launch trading volume was overwhelmingly concentrated on-chain, with Solana DEXs and perpetuals platforms like Hyperliquid dwarfing the volume on major centralized exchanges like Binance and OKX. This signals a significant loss of relevance for CEXs in launching new, high-demand assets.
  • A Cleaner Bet on Solana: Vance, whose fund participated in the ICO, frames Pump.fun as a more direct and potentially more lucrative investment in the Solana ecosystem than holding SOL itself. He argues that with Pump.fun generating revenue comparable to or greater than the Solana network itself, its valuation at a fraction of Solana's presents a clear discrepancy.
  • Capital Allocation Strategy: The team plans to reinvest 75% of its revenue and treasury into growth, including creator incentives, marketing, and acquisitions. Vance criticizes the community's impatience for immediate token buybacks, arguing that reinvesting in the platform is a more sustainable long-term strategy.

The conversation explores Pump.fun's potential future as a "creator economy" platform, competing not just with exchanges but with social media giants like YouTube and even OnlyFans by creating a new monetization model for online personalities.

Crypto's Regulatory Shift: The End of the Wild West

The episode highlights a pivotal moment for crypto regulation in the United States, with two major bills making significant progress. This signals a move toward a more institutionalized and structured market.

  • The Clarity Act: This market structure bill, which has passed the House, aims to create a comprehensive framework for digital assets. Vance explains its key components:
    • A robust disclosure regime for token ownership and insider transactions.
    • A clear process for determining if a network is sufficiently decentralized to be classified as a commodity.
    • A pathway for startups to raise up to $75 million from retail investors under a registered framework.
  • The Genius Act: This stablecoin bill officially passed the House during the recording and was expected to be signed into law. This provides federal-level clarity for stablecoin issuers, a move seen as massively bullish for Ethereum, the primary platform for stablecoin activity.

The speakers conclude that this regulatory clarity, while creating new compliance burdens, is overwhelmingly positive. It will push out bad actors, institutionalize the asset class, and force a focus on fundamentally sound projects with real earnings, ending the era of "low-float, high-FDV" projects with misaligned incentives.

Coinbase's "Everything App" Gambit

The host brings up Coinbase's decision to rebrand its self-custody "Coinbase Wallet" to "Base App," consolidating social, payment, and trading features. This is viewed as part of a broader industry trend where exchanges are racing to build a crypto-native "everything app," similar to WeChat or Alipay.

Vance offers a critical perspective, calling the rebrand a "dumb decision" from a consumer marketing standpoint. He argues that Coinbase is sacrificing the immense brand equity of its name for "Base," a brand that is largely unknown to mainstream users. He predicts this will create friction and increase user drop-off, but acknowledges that every major exchange will inevitably build its own proprietary wallet to control its ecosystem.

The Flippening: DEXs Overtake Centralized Exchanges

A key data point discussed is the CEX/DEX ratio chart, which shows that decentralized exchange volume has now surpassed that of centralized exchanges. This is a landmark moment that validates the long-held thesis of DeFi investors.

  • A War of Attrition: Vance reflects on how long this trend has taken to materialize, framing crypto investing as a "loser's game" where survival is the key to success. He notes, "Usually you will get the idea right, but you'll get the time scale wrong. And then you'll probably get the company wrong as well."
  • CEXs as the New "Yellow Pages": The speakers argue that overseas centralized exchanges, in particular, are losing their competitive advantages. Their slow listing processes and inability to keep up with the pace of on-chain innovation are making them increasingly irrelevant, especially for the most sought-after new tokens.

A TradFi Cautionary Tale: The Robert Leshner Experiment

The episode closes with a fascinating and cautionary tale about Robert Leshner's (founder of Compound) attempt to acquire a controlling stake in a publicly traded liquor company, LQR House, to implement a crypto treasury strategy.

Despite initially acquiring a 56.9% stake, his position was diluted down to just 8.7% after the company executed an ATM (At-The-Market) offering, a mechanism in traditional finance that allows a public company to issue new shares directly into the market over time. This served as a stark reminder that the rules and power dynamics in TradFi are vastly different, and crypto-native players can be easily outmaneuvered.

Conclusion

This episode reveals a market at an inflection point, where institutional narratives and regulatory clarity are finally taking hold. For investors and researchers, the key is to adapt to this maturing landscape by focusing on protocols with strong fundamentals and recognizing that the most hated assets can become the biggest winners when their narratives align with new capital flows.

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