0xResearch
July 23, 2025

CRYPTOCURRENCY TALK: TALOS, PUMP, ETHENA, HYPERLIQUID - 0xResearch and Friends

The 0xResearch crew dives into the market’s latest dramas, dissecting Ethena’s evolving strategy, the spectacular market share collapse of Pump.fun, and the rising dominance of user-friendly applications over complex infrastructure.

1. Ethena: De-Risking the Yield Machine

  • "They are moving off of staking yield on Ethena. It's now sub 5% of the yield that they get... purely because they don't think it's worth the incremental risk and duration and complexity that it brings."
  • "Something kind of cool for Ethena right now too is that this Ethereum move has made ETH funding rates consistently positive for the first time in many months... material funding rates lets them be much more competitive on yield."
  • Ethena’s yield is getting a significant boost from consistently positive Ethereum funding rates, allowing the protocol to expand its basis trading strategies beyond Bitcoin and increase its capital efficiency.
  • The protocol is strategically de-risking by phasing out its reliance on ETH liquid staking token (LST) yield. The team considers the marginal 2-3% gain not worth the added complexity and potential liquidation risk.
  • A significant portion of Ethena’s backing (~a third, or $2.4B) remains in stablecoins. This signals a massive amount of undeployed capital, representing a huge lever for future growth as market conditions allow.

2. The Pump.fun Post-Mortem

  • "Pump revenues are... down from 78% to 14% [of launchpad market share]."
  • "If you can put in 140 mil, exit in two days, and get 50% on it, you'd be stupid not to sell... I think if you give people the opportunity to buy at 4 billion and it launches at 6 billion and then you have zero day vesting, there's an incentive to sell there."
  • Pump.fun's dominance has cratered, with its share of launchpad revenue falling from 78% to just 14% as competitors like Bonk and Radium capture the "slop industrial complex."
  • The token launch was marred by a major fund that reportedly invested $140M and exited with a massive profit within days, a predictable outcome of a zero-day vesting schedule that incentivized immediate selling.
  • The team's post-TGE silence is a major headwind. To regain its footing, Pump.fun could leverage its billion-dollar treasury to create aggressive incentive programs for top creators, effectively reigniting its flywheel.

3. Apps Over Infra: The Hyperliquid Story

  • "I think 15K users just from the Phantom integration on Hyperliquid is pretty good for a product that's been around for less than a month. And yeah, $1.4 billion dollars of volume through a wallet mobile interface is pretty crazy."
  • The market has shown a clear preference for seamless user experience over ideological purity. The wild success of the Hyperliquid integration in the Phantom wallet—generating $1.4B in volume in under a month—proves that users will pay for convenience.
  • Conversely, there’s deep skepticism around complex middleware like shared sequencers. The hosts question the value proposition, arguing that L2s are incentivized to control their own sequencers for revenue and sovereignty, and that users ultimately don’t care about "credibly neutral" infrastructure when simpler solutions exist.

Key Takeaways:

  • Product Is King. The market consistently rewards applications that prioritize a simple, effective user experience. Hyperliquid’s mobile integration and the rise of intents-based bridging show that abstract infrastructure plays are losing ground to products that just work.
  • Incentives Need a Narrative. Pump.fun’s gigantic treasury is a powerful tool, but without a clear strategy and strong communication from the team, it's not enough to prevent a massive loss of market share and investor confidence.
  • De-Risking Is the New Black. Mature protocols like Ethena are actively moving to reduce complexity and risk, even at the cost of marginal yield. This signals a broader shift towards sustainability and resilience over chasing every last basis point.

For further insights and detailed discussions, watch the full podcast: Link

This episode dissects the shifting power dynamics in DeFi, from Ethena's yield dominance and treasury ambitions to Pump.fun's struggle to maintain its memecoin throne against new competitors.

Ethena's Strategic Growth and Yield Dynamics

  • The conversation kicks off with an analysis of Ethena, driven by a recent surge in funding rates that has amplified the yield on its synthetic dollar, USDe. Ian from 0xResearch notes that this has accelerated Ethena's progress toward activating its fee switch, a key milestone for the protocol.
  • Fee Switch Criteria: Ethena has five criteria to meet before activating its fee switch. The protocol has already achieved a $250 million circulating supply of USDe but still needs to secure broader CEX adoption and demonstrate a sustained yield spread over DeFi benchmarks.
  • Competitive Moat: The speakers agree that Ethena's model is difficult to replicate. It requires top-tier trading execution, strong CEX relationships for hedging, and a high degree of legitimacy, creating a significant barrier to entry for competitors, even on other chains like Solana.
  • Strategy Shift: A critical insight shared by host Boach is Ethena's strategic move away from relying on staked ETH (LSTs) for yield. This component now accounts for less than 5% of the total yield. Boach quotes Ethena's founder, Guy Young: "They are moving off of...staking yield on Ethena...that's purely because they don't think it's worth the incremental risk and duration and complexity that it brings."
  • Volatility as Revenue: Ethena also profits from market volatility. During a recent liquidation cascade, the protocol successfully generated revenue, demonstrating an additional, non-obvious income stream beyond funding rates.

Strategic Implication: Investors should monitor Ethena's progress toward its fee switch criteria, particularly its CEX integrations and yield spread against benchmarks like MakerDAO. The protocol's ability to de-risk by moving away from LSTs while capturing value from volatility strengthens its long-term investment case.

Ethena's Public Treasury Vehicle: Stablecoin X

  • The discussion turns to Ethena's plan to launch a publicly-traded treasury company, Stablecoin X, through a SPAC deal. This vehicle will hold a mix of cash and locked ENA tokens.
  • Deal Structure: The deal involves a $360 million PIPE (Private Investment in Public Equity), with one-third of the capital coming from locked, discounted ENA tokens.
  • A Token Supply Sink: The primary benefit for ENA holders is that this structure acts as a supply sink, removing tokens from the open market and locking them away in the treasury. Danny suggests this could be a positive catalyst for the token by reducing future sell pressure from unlocks.
  • Brand and Innovation Concerns: Teddy expresses skepticism, viewing the treasury trend as financial engineering rather than true innovation. He questions whether associating with this model tarnishes the brand's image as a cutting-edge DeFi protocol.

Strategic Implication: While treasury vehicles can create positive tokenomics by locking supply, investors should be wary of the long-term strategic fit. The key question is whether this is a sustainable value-creation strategy or a short-term financial maneuver that adds complexity without enhancing the core product.

The Decline of Pump.fun

  • The focus shifts to the memecoin launchpad Pump.fun, which has seen its market share of launchpad revenue plummet from 78% to just 14% as competitors like BonkBot and Raydium gain traction.
  • Vesting and Investor Dumping: The speakers highlight a major issue with the PUMP token launch: a large fund that invested $140 million was able to sell over $100 million of its position within days due to a lack of vesting schedules, realizing a quick 50% profit.
  • Team Silence: The team's silence following the token launch and market share decline has created uncertainty among investors, who are looking for a clear strategy to counter competitors.
  • Recapturing Market Share: Danny proposes that Pump could fight back by using its billion-dollar treasury to create powerful incentives for creators to launch on its platform. He notes that the total number of tokens being created hasn't changed, but the creators have migrated to other platforms.

Actionable Insight: This situation underscores the critical role of incentive design and community management in platform-based protocols. Investors should watch for Pump's strategic response; a well-designed incentive program could reignite its flywheel, while continued silence could lead to further market share erosion.

Espresso Systems' ICO and the Skepticism Around Shared Sequencers

  • The conversation addresses the recent ICO announcement from Espresso Systems, a project that has pivoted from its original model.
  • Initial Pitch: Espresso initially positioned itself as a shared sequencer, a system designed to order transactions for multiple L2 rollups to enhance decentralization.
  • Market Skepticism: The speakers express strong skepticism about this model. L2s generate significant revenue from their centralized sequencers, giving them little incentive to outsource this function. Furthermore, the rise of intents—systems where users state their desired outcome and solvers find the best path—has made complex, credibly neutral middleware less relevant for users.
  • Pivot to Confirmation Layer: Espresso has since pivoted to what it calls a "confirmation layer" for cross-chain transactions, but the speakers remain unconvinced of its product-market fit in a world where users prioritize speed and simplicity.

Strategic Implication: The skepticism toward Espresso reflects a broader market sentiment that favors products with clear, immediate utility over abstract, infrastructure-for-infrastructure plays. For Crypto AI researchers, this highlights the challenge of building and marketing complex middleware in a market that increasingly values simple, effective user experiences.

Hyperliquid's Explosive Growth via Phantom Wallet

  • Ian shares compelling data on Hyperliquid's integration with the Phantom wallet, revealing it as a massive driver of growth for the decentralized perpetuals exchange.
  • Key Metrics: In just a few weeks, the integration has driven $1.4 billion in trading volume and generated over $727,000 in revenue from 15,000 unique users.
  • The Power of Distribution: This success demonstrates the immense power of embedding a DeFi protocol into a high-distribution, user-friendly front-end. Even with a simplified interface that limits custom leverage, users are trading in massive size directly from their mobile wallets.
  • User Behavior: The data shows that a small number of "whales" are responsible for a large portion of the volume, with the top user trading $42 million. This reinforces the idea that convenience and accessibility can attract significant capital, even if the UX is not as feature-rich as a native interface.

Actionable Insight: Hyperliquid's success with Phantom is a powerful case study on the importance of distribution. Crypto investors should identify protocols that are actively pursuing and securing integrations with major wallets and dApp browsers, as this can be a primary catalyst for user acquisition and revenue growth.

Talos: An On-Chain AI Agent for Treasury Management

  • The team briefly discusses Talos, a new project from Onchain Labs (the applications arm of Arbitrum) that aims to use AI for on-chain treasury management.
  • Functionality: Talos is an AI agent designed to make autonomous decisions about trading, lending, and borrowing to optimize a treasury on Arbitrum. Initially, its decisions will require approval from a human council.
  • A Legitimate AI Experiment: Unlike many projects that use "AI" as a marketing buzzword, Talos is presented as a genuine attempt to deploy a functional AI agent on-chain.
  • Verifiable AI Actions: Danny suggests a key differentiator would be to make the AI's decision-making process transparent and verifiable on-chain, allowing users to see the prompts and outputs that led to a specific action.

Strategic Implication: Talos is a critical project for Crypto AI researchers to watch. Its performance will serve as a key test for the viability of autonomous AI agents in managing complex, high-stakes DeFi operations. Success could pave the way for more sophisticated on-chain AI applications.

Drift, Solana's BAM Upgrade, and Competitive Dynamics

  • The final segment covers the recent pump in the DRIFT token, which preceded the announcement of Solana's BAM (Block-attached Memory) upgrade.
  • What is BAM? BAM is a technical upgrade that allows Solana programs to store state directly in a block, enabling faster and more customized transaction processing. This is particularly crucial for on-chain order book exchanges like Drift, as it allows for features like prioritized transaction cancellations.
  • Leveling the Playing Field: The speakers see BAM as a way for Solana-native DEXes like Drift to better compete with off-chain or L2-based exchanges like Hyperliquid, which already have more efficient execution environments.
  • Hyperliquid's Edge: While BAM is a positive development for Drift, the speakers note that Hyperliquid's current dominance is also due to its aggressive market listings and superior token economic flywheel, which will remain significant competitive advantages.

Actionable Insight: The BAM upgrade is a major technical catalyst for the Solana DeFi ecosystem. Investors should monitor how applications like Drift leverage this new capability to close the feature gap with competitors. However, product strategy, especially market listings and incentive design, remains equally critical for success.

This episode highlights a market that increasingly rewards protocols with clear product-market fit, tangible user adoption, and powerful incentive flywheels. The success of Ethena and Hyperliquid contrasts sharply with the skepticism facing abstract infrastructure plays, underscoring a shift toward practical, user-centric value creation in the crypto space.

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