Empire
July 11, 2025

Winners & Losers From PUMP’S ICO With Santi & Rob Hadick | Weekly Roundup

In a wide-ranging discussion, Santi and guest co-host Rob Hadick of Dragonfly Capital dissect the market's most pressing dramas, from Pump.fun’s high-stakes ICO to the strategic calculations driving a new wave of crypto M&A.

Pump.fun’s High-Stakes ICO

  • "Every liquid fund I talk to tells me this is an easy 4x, right? Or it's going to trade up to 10, it's going to trade up to 12 and then we're going to dump it... And if every single one of them is saying that... what actually happens in that case?"
  • "It's the fastest company in history to 700 million in revenue. Crypto or non-crypto."
  • The Pump.fun token launch is a massive game theory experiment. With $740 million allocated to institutional funds, many openly plan to sell for a quick profit, creating a potential "front-running" effect where funds race to exit, which could suppress the price post-launch.
  • Despite the short-term volatility risk, the fundamental case is strong. Pump.fun is the fastest company in history to reach $700 million in revenue and features a buy-and-burn mechanism similar to Hyperliquid, which currently trades at a significantly higher valuation.

The Great App Migration: Solana's Reckoning

  • "I've seen better teams building on Monad and Berachain, pre-launch chains, the last six months than I've seen building on Solana."
  • Solana may be entering a "tough period" as its most successful applications, like Pump.fun, follow Hyperliquid's lead by launching their own chains to capture more value. This trend challenges the "monolithic" L1 thesis.
  • A Solana-aligned VC noted that the best new DeFi founders are increasingly choosing to build on pre-launch EVM chains like Monad, suggesting a potential brain drain from the Solana ecosystem. The ultimate moat is user ownership, not just settling on a performant L1.

The Financialization of Everything

  • "They don't treat it as investing. They don't even treat it as money making. It's entertainment and it's a game and they all just see themselves on a leaderboard against their friends."
  • Pump.fun's ambition to "kill Facebook, TikTok, and Twitch" hinges on blending content with finance. This strategy taps into a major cultural shift where Gen Z views speculation as a primary form of entertainment and social competition, not traditional investing.
  • The core challenge for creators on these platforms is building an audience addicted to the content itself, not just the "number go up" aspect of an associated token, which can create a noisy and demanding community.

Key Takeaways:

  • The crypto landscape is consolidating as value shifts from general-purpose blockchains to full-stack applications that own their user base. This evolution is driven by a new generation that treats finance as entertainment and by savvy protocols acquiring key infrastructure to control the entire user experience.
  • App-Chains Are The New End Game. Successful apps are now launching their own sovereign chains, posing an existential threat to host L1s like Solana. The most valuable real estate is direct user ownership, not just building on the fastest chain.
  • Trading Is The New Gaming. For Gen Z, speculation is a primary form of entertainment. Platforms that successfully blend content with financialization are tapping into a powerful cultural current that moves far beyond traditional "investing" narratives.
  • Winners Buy, They Don't Build. The crypto M&A market is hot. Well-capitalized players (e.g., Monad buying Portal) are acquiring talent and tech to build full-stack platforms, while many 2022-era startups are prime acquisition targets.

For further insights and detailed discussions, watch the full podcast: Link

This episode dissects the high-stakes Pump.fun ICO, revealing how short-term fund strategies could clash with the platform's long-term vision of financializing all content and challenging Solana's dominance.

The Pump.fun ICO: A High-Stakes Market Test

  • The conversation kicks off with an analysis of the highly anticipated Pump.fun ICO. Rob Hadick, a VC investor in the company, notes that while the platform has seen explosive growth, becoming the most profitable protocol in crypto with nearly $700 million in revenue, the upcoming token launch presents complex market dynamics. The private round raised approximately $740 million, primarily from VCs and institutional funds, with the remaining $260 million allocated for public launchpads.
    • Investor Sentiment: Rob highlights a critical market dynamic: "Every liquid fund I talk to tells me this is an easy... 4x, right? Or it's going to trade up to 10, it's going to trade up to 12 and then we're going to dump it." This consensus among funds, who hold roughly 20% of the supply and can sell immediately, creates a potential for significant sell pressure, possibly stagnating the price post-launch.
    • Valuation & Comparables: The discussion compares Pump's $4 billion private valuation to Hyperliquid's pre-market FTV (Fully Diluted Valuation), which has soared to $41 billion. Santi questions why Pump couldn't see a similar trajectory, pointing to its strong revenue on an LTM (Last Twelve Months) basis and its buy-and-burn token mechanism, similar to Hyperliquid's.
    • Strategic Risk: The key risk identified is competition. The Bonk launchpad briefly surpassed Pump in market share, and increased competition could force Pump to offer creators a larger revenue share, potentially reducing the value accrual to its token.

Pump's Grand Vision: The Financialization of Everything

  • The discussion shifts to Pump.fun's ambitious strategy to "kill Facebook, TikTok, and Twitch." This positions Pump not just as a crypto-native tool but as a platform for the broader creator economy, aiming to merge content with financial speculation.
    • Generational Shift: Rob argues that the financialization of content is a powerful trend, especially among Gen Z, who view trading and speculation as a form of entertainment. He notes that younger generations increasingly see content creation as a viable career and expect financial elements to be integrated into their online experiences.
    • The Creator Challenge: Jason, drawing from his experience at Blockworks, questions whether creators will embrace a platform so heavily focused on financialization. The primary user behavior on Pump is trading, and early streams are dominated by users asking, "When token go up?" This creates a tension between building an audience addicted to content versus one addicted to price speculation.
    • The Future of Media: The team agrees that live streaming is the future of media, valued for its authenticity. The core challenge for Pump is to build a product that retains this authenticity while integrating financial markets, moving beyond being just a platform for trading meme coins.

The App-Chain Thesis: Implications for Solana and Ethereum

  • Pump.fun's plan to launch its own chain is framed as a pivotal moment for the "app-chain" thesis and a major test for Solana. When a platform as successful as Pump decides to leave, it forces a re-evaluation of the value proposition of monolithic chains like Solana.
    • Moats and Migration: Santi questions the durability of moats in crypto, suggesting that successful applications with strong brands and user bases will increasingly "rage quit" their host chains to capture more value. This trend, also seen with Uniswap's UniChain, challenges the long-term investment case for L1s that primarily serve as settlement layers for a few killer apps.
    • Solana's Crossroads: Rob suggests Solana may be entering a "tough period," similar to what Ethereum experienced in the previous cycle. He cites a prominent Solana-aligned VC who has been "very underwhelmed" by the DeFi founders on Solana recently, noting that higher-quality teams are currently building on pre-launch chains like Monad and Mega.
    • The Ethereum Counter-Narrative: The conversation highlights a resurgence in Ethereum's narrative, centered on providing shared liquidity and security for a diverse ecosystem of L2s and rollups. This model, where applications can own their execution environment while tapping into a broader network, is presented as a compelling alternative to the monolithic chain approach.

Crypto M&A Heats Up: Consolidation and Capability Bolt-Ons

  • The episode analyzes a recent surge in crypto M&A, including Monad's acquisition of Portal and Coinbase's purchase of Liquify. Rob explains that this trend is driven by well-capitalized winners acquiring key infrastructure and talent to get closer to the customer.
    • Strategic Rationale: Acquisitions are primarily "capability bolt-ons." For example, Monad acquired Portal not just for its stablecoin infrastructure but for its world-class team, with Portal's founder now leading payments at Monad. These deals are about buying versus building to accelerate product roadmaps.
    • Deal Structures: The market is bifurcated. Large, strategic deals (e.g., Ripple buying Hidden Road) are happening alongside smaller, sub-$200 million acquisitions. Many of these smaller deals involve significant earnouts, incentivizing the acquired teams to integrate successfully and drive growth post-acquisition.
    • Stripe's Next Move: A well-substantiated rumor that Stripe is launching its own L1 is discussed. This move, following its acquisitions of Privy and Bridge, suggests a full-stack strategy to own the entire payments value chain, potentially by creating its own sovereign execution environment rather than settling on a public blockchain.

PolyMarket and UMA: A Crisis of Decentralized Resolution

  • The controversy surrounding a PolyMarket prediction market—"Will Zelenskyy wear a suit?"—is examined as a case study in the challenges of decentralized governance and oracle systems. The market, with nearly $200 million at stake, was contested after UMA token holders voted to resolve it contrary to credible media reports.
    • The Core Conflict: The issue arose when large UMA token holders, who also had positions in the PolyMarket market, allegedly colluded to influence the outcome. An UMA whale was quoted as saying, "It doesn't matter about the suit. We have more UMA tokens. I'm not losing my investment." This highlights a fundamental vulnerability in token-based voting systems where financial incentives can override objective truth.
    • Defining the Oracle's Role: An oracle is a service that provides external, real-world data to a blockchain. The incident exposes the risks of relying on purely decentralized oracles for subjective resolutions, especially when the value of the market at stake exceeds the cost to manipulate the oracle.
    • The Path Forward: The speakers agree that a hybrid model for dispute resolution, combining decentralized inputs with a centralized or semi-centralized judiciary committee, is likely the most viable path forward. The incident underscores that the most critical element of a prediction market is a clearly defined and robust resolution mechanism.

The Evolving Stablecoin Landscape

  • The discussion turns to the stablecoin market, prompted by Rob's firm leading a new funding round for Agora, a stablecoin issuer. The conversation explores the competitive dynamics and shifting business models in the space.
    • Full-Stack Solutions: Stablecoin providers are no longer just issuers. To compete, they must offer a full stack of services, including on/off-ramps, payment APIs, and white-label issuance. This follows the trend of companies like Bridge expanding from on-ramps to becoming stablecoin and card issuers.
    • Shifting Power Dynamics: Historically, chains paid large grants (e.g., $20 million) to attract issuers like Circle (USDC). This is changing. Newer issuers like Agora are gaining traction by offering a more favorable economic model, sharing the NIM (Net Interest Margin)—the profit earned from the reserves backing the stablecoin—with the protocols and chains they partner with.
    • Defensibility: In a crowded market, defensibility comes from owning the end-customer relationship and providing a superior tech stack. Rob notes that many incumbent stablecoin APIs are "really terrible," creating an opportunity for new players with better technology and a go-to-market strategy focused on deep integration and value sharing.

Conclusion

This episode reveals a market at an inflection point, where successful applications like Pump.fun are leveraging their user bases to launch sovereign chains, challenging the dominance of L1s like Solana. For investors and researchers, the key takeaway is to monitor the app-chain thesis and the accelerating financialization of consumer platforms.

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