The Rollup
December 13, 2025

Why This Token Launch Is Different

This podcast excerpt details the strategic approach behind a token launch, emphasizing community focus, utility, and ecosystem development. The speaker outlines key decisions made to prioritize users and ensure controlled growth.

Community-Centric Tokenomics

  • "So we gave the largest part to the community 35% over time also buybacks of investors before getting to the TGE. So we tried to reduce the investors amount."
  • The tokenomics prioritize the community, allocating 35% of tokens over time.
  • Buybacks from investors were implemented before the Token Generation Event (TGE) to reduce their initial holdings.

Utility-Driven Launch

  • "It's going live relatively under control for us is like the token has to go live. We have to give the utilities."
  • The launch strategy emphasizes immediate utility rather than speculative hype.
  • The speaker highlights a commitment to delivering usable features alongside the token release.

Ecosystem Integration and Incentives

  • "Based on how many folks you hold, you're going to get discounts on the app. So it's for the users first and foremost of course like we are going to launch new things. We will add more. We are launching also mobile app. So the token is targeting to be used also in the mobile app. Many things."
  • Token holders receive discounts on the platform's DeFi tools, incentivizing usage.
  • The token will be integrated into an upcoming mobile app, expanding its utility.
  • The ecosystem is designed to continuously evolve with new features and additions.

Key Takeaways:

  • Community First: Prioritizing the community through token allocation and buybacks fosters a stronger, more engaged user base from the outset.
  • Utility Over Hype: Launching with immediate, tangible utility drives genuine adoption and long-term value creation.
  • Ecosystem Growth: Continuously expanding the ecosystem with new features and integrations ensures sustained relevance and attracts a broader audience.

Podcast Link: https://www.youtube.com/shorts/3RTbP-vMU0U

This episode unveils a token launch strategy prioritizing community and utility, offering a blueprint for sustainable growth in the competitive crypto landscape.

Community-Centric Token Allocation and Investor Buybacks

  • The speaker emphasizes a deliberate approach to token distribution, aiming for a "polite and nice and bullish" launch by significantly favoring the community. A substantial 35% of the token supply is allocated to the community over time, reflecting a commitment to broad participation and decentralized ownership. This strategy includes investor buybacks before the Token Generation Event (TGE)—the initial creation and distribution of a new cryptocurrency token—to reduce early investor dominance and foster long-term value.
  • Strategic Implication: For Crypto AI investors, projects with strong community allocations and pre-TGE investor buybacks signal a focus on decentralization and sustained ecosystem health, crucial for the long-term viability and adoption of AI-driven protocols.

Team, Advisor, and Ecosystem Funding

  • Following the community-first approach, the tokenomics allocate 10% to the core team and 3% to advisors, a relatively lean distribution designed to minimize centralized control. The remaining portion is dedicated to building the ecosystem and fostering strategic partnerships. This allocation ensures resources are available for development, integration, and expansion, which are vital for a project's growth trajectory.
  • Speaker's Perspective: The speaker highlights, "We tried to reduce the investors amount," underscoring a deliberate move away from traditional venture capital-heavy models towards a more balanced and community-aligned structure.
  • Actionable Insight: Researchers should analyze how such ecosystem funds are deployed, particularly for potential integrations with AI infrastructure or data providers, as these partnerships can significantly enhance a project's utility and market position.

Immediate Utility and DeFi Integration

  • The project prioritizes immediate utility at launch, ensuring the token has practical applications from day one. This includes implementing various "perks" within the application, such as discounts on swaps, leveraging the platform's multiple Decentralized Finance (DeFi) tools. DeFi refers to financial applications built on blockchain technology, aiming to disintermediate traditional financial services. The speaker confirms a continuous rollout of new features and utilities post-launch.
  • Strategic Implication: Projects with clear, immediate utility demonstrate a robust product-market fit, which is a strong indicator for Crypto AI investors seeking tangible value beyond speculative trading.

User-Centric Utility and Mobile Expansion

  • A core aspect of the token's utility is its direct benefit to users, with discounts and perks tiered based on the amount of tokens held. This mechanism incentivizes holding and active participation within the ecosystem. The project also plans to launch a mobile application, extending the token's utility and accessibility to a broader user base. This expansion aims to integrate the token seamlessly into everyday mobile interactions.
  • Actionable Insight: The focus on user-centric utility and mobile integration suggests potential for widespread adoption. Crypto AI investors should monitor how such platforms might integrate AI-powered features (e.g., personalized recommendations, AI-driven analytics) into their mobile offerings, creating new value propositions.

Conclusion

This token launch prioritizes community ownership and immediate utility, setting a precedent for sustainable growth. Crypto AI investors and researchers should closely examine projects with similar community-first tokenomics and clear utility roadmaps, as these foundations are critical for fostering robust, decentralized AI ecosystems and identifying long-term value.

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