Bankless
December 18, 2025

Why Gen Z Will Turn Everything Into a Market | Threadguy

Gen Z isn't just online; they're financially "conditioned" by it. Threadguy (Michael Stocks) argues this generation, raised on flipping sneakers and PS5s, views wealth creation through a lens of internet-native speculation. This isn't a niche trend; it's the future of capital markets, with crypto as its inevitable home.

Gen Z's Digital-Native Financial Blueprint

  • My generation and then everyone that comes after us grows up in a world where it is standard to make money out of the system in weird niche ways that your parents don't understand... on the internet amongst these Discord, Twitter, like niche communities.
  • Out-of-System Wealth: Gen Z learned to make money by arbitraging cultural items like limited-edition sneakers or gaming consoles. This experience instilled a foundational understanding of market dynamics and arbitrage, all within digital communities.
  • Analogy: Imagine a kid who learned to trade baseball cards, but their "cards" were digital assets and their "trading floor" was Discord. They're fluent in online market mechanics.
  • Rejecting the Old Path: Many Gen Z individuals see traditional career paths and college as poor investments, pushing them towards alternative, internet-native methods of wealth accumulation.
  • Mimetic Advantage: This generation excels at understanding and trading cultural zeitgeist. Their fluency in internet mimetics provides a distinct edge in attention-driven markets.

The Rise of "Entertainment Finance"

  • I think trading goes through a similar... trajectory where like when I was in high school learning how to trade options, I wasn't like telling people I was trading. It wasn't like cool to trade... As time comes on here and people get more familiar... the next layer of this I think is like the content side of it. It's the guys like the TJRs of the world.
  • Trading as Spectacle: Trading is evolving from a private activity to a public, aspirational spectacle. Streamers like TJR turn stock trading into must-watch content, mirroring how content creators transformed gaming into a cultural phenomenon.
  • Traders as Athletes: In a world increasingly focused on financial markets, public risk-takers—traders who put capital on the line—command respect akin to athletes. The "James Win saga," where a trader's high-stakes Hyperliquid positions became a public drama, exemplifies this.
  • PVP Markets: The allure lies in "player versus player" (PVP) trading, where individuals compete directly, rather than "player versus environment" (PVE) long-term investing. The drama of direct competition drives engagement and viewership.

Crypto: The Inevitable Home for Internet Capital

  • The biggest beneficiary of flows of users of attention is just it's just going to be crypto like 10 out of 10 times.
  • Infinite Market: The total addressable market for people, especially younger generations, trading internet assets is "infinite." This represents a fundamental shift in how value is perceived and exchanged.
  • Tokenizing Everything: The vision: "Nobody will go public in 10 years, they will just launch a token." Crypto rails offer a superior product for this, enabling any project or community to launch a live, liquid, tradable asset from day one.
  • Analogy: Think of it as the "direct-to-consumer revolution" for finance, where traditional IPOs are replaced by instant token launches on a blockchain.

Key Takeaways:

  • Strategic Implication: The lines between traditional finance, crypto, and cultural markets will blur. "Internet markets" will encompass everything, driven by attention and mimetics.
  • Builder/Investor Note: Focus on platforms that facilitate permissionless market creation and enhance the "spectacle" of trading. User experience that feels as native as social media will capture Gen Z's capital.
  • The "So What?": Crypto's open, liquid, and attention-driven nature makes it the ultimate infrastructure for this new financial paradigm. The next decade will see an explosion of internet asset trading, with crypto at its core.

For more insights, check out the podcast: Link

This episode dissects how Gen Z's digital-native trading instincts are transforming global finance, pushing everything into a market, and positioning crypto as the ultimate arena for attention and capital.

Gen Z's Digital Native Trading Instincts

  • Threadguy, known as Michael Stocks, entered crypto in 2020 through NBA Top Shot NFTs on the Flow blockchain, driven by a background in online reselling. This experience highlights a generational shift where young people are familiar with generating income outside traditional employment.
  • Threadguy identifies 2021 (NFTs) and 2024 (Solana memecoins) as hypergrowth periods attracting participants primarily for trading, not necessarily for cypherpunk ideals or decentralization.
  • He recounts making significant profit flipping a Supreme box logo t-shirt, an early exposure to niche cultural markets and "out-of-system" wealth creation.
  • COVID-19 accelerated this trend, pushing Gen Z further into online trading culture, exemplified by individuals making seven figures reselling PS5s during lockdown.
  • “My generation and then everyone that comes after us grows up in a world where it is standard to make money out of the system in weird niche ways that your parents don't understand... on the internet amongst these Discord, Twitter, like niche communities.” – Threadguy

The Allure of Permissionless Finance

  • Kyla Scanlon's analysis bifurcates Gen Z's financial approach: some seek stability in trades (mechanics, electricians), while others pursue "lottery ticket" opportunities to escape perceived economic stagnation. Threadguy, while rejecting doomerism, acknowledges the pressure driving this latter group.
  • The "bad deal" of traditional paths—college debt, saturated careers—encourages Gen Z to seek alternative income streams.
  • Threadguy's personal experience of leaving college during COVID-19 to find a "better way" to a finance career mirrors this drive for self-directed opportunity.
  • The rise of aspirational roles like "streamer" or "YouTuber" inherently requires carving one's own path, aligning perfectly with permissionless finance.
  • “The greatest onboarding story that's ever happened is some friend of yours that's dumber than you... just made like $10,000 on crypto, or just flipped a pair of sneakers for $1,000... and you're like, 'uh, I can do that.'” – Threadguy

Crypto: The Apex of Internet Capital Markets

  • Threadguy asserts that the internet offers unprecedented opportunities, with crypto emerging as the primary beneficiary of attention and capital flows. He views crypto as the natural evolution of online markets.
  • Despite market slowdowns, the thesis for joining and trading crypto assets has never been clearer.
  • He predicts that as Gen Z gains more capital and experience, they will gravitate towards open, permissionless, global capital markets.
  • The ability to "launch a coin" for bootstrapping funding or gaining attention democratizes market participation.
  • “The biggest beneficiary of flows of users of attention is just it's just going to be crypto like 10 out of 10 times.” – Threadguy

The Rise of Entertainment Finance & Trader-Athletes

  • Threadguy champions "entertainment finance," where trading becomes a public spectacle, and traders achieve celebrity status. This parallels the evolution of gaming from niche hobby to cultural phenomenon driven by content creators.
  • The "TJR archetype"—a stock trader streaming live to tens of thousands—exemplifies the aspirational figure of the self-made market participant.
  • The "James Win saga" on Hyperliquid, where a trader's massive positions became "must-watch" content, illustrates the spectacle of public risk-taking.
  • Society increasingly respects "risk-takers" in financial markets, mirroring the dynamic between athletes and commentators.
  • “The market is the economy and they are slapping a market on everything is is financialized and the biggest winners from everything being financialized is the trade like the traders are new athletes man.” – Threadguy

Mimetics, Attention, and the New Valuation Paradigm

  • Gen Z's fluency in "mimetics" (the spread of ideas and trends) gives them an inherent edge in understanding market dynamics. Crypto, lacking traditional fundamentals, has conditioned traders to prioritize attention flows and narrative, a lens now applied to traditional equities.
  • Crypto trading, with its "thousand assets that have basically no fundamentals," forces participants to rely on attention, momentum, and mimetic flows.
  • Balaji Srinivasan's "Mega Church time" article footnote highlights "growth investing in some narrative that will become 'the one note of the internet that day'" as an underexploited edge.
  • The "Sydney Sweeney trade" (American Eagle stock pump linked to an actress's endorsement) and GameStop's surge demonstrate how mimetic attention can drive significant market movements in traditional assets.
  • “Crypto and trading crypto has basically conditioned the people that are here to believe and maybe rightfully so that the way you trade is attention flows, momentum, mimemetics.” – Threadguy

The "Tokenization of Everything" Thesis

  • Anatoly Yakovenko's vision—"Nobody will go public in 10 years, they will just launch a token"—captures the ultimate trajectory of internet capital markets. Crypto rails offer a superior, direct-to-consumer financial product.
  • The concept of launching a startup with a live, liquid, tradable token from day one represents an "unstoppable force" and a "content machine."
  • This direct-to-consumer revolution in finance, enabled by blockchain, bypasses traditional IPOs and centralized gatekeepers.
  • The "PVP land" of crypto's wild west, where content producers and traders thrive, will remain on public rails, distinct from walled gardens.
  • “The thought that crypto rails will just be this market where thing really cool tech just goes public live liquid token tradable from day one speculate how you want is just an it's an unstoppable force and it's it's also a content machine.” – Threadguy

Investor & Researcher Alpha

  • Capital Reallocation: Investors should track capital flows into "entertainment finance" platforms and protocols that facilitate real-time, public trading spectacles. This includes derivatives platforms (e.g., Hyperliquid) and prediction markets.
  • Mimetic Valuation Models: Researchers must develop new valuation frameworks that account for "zeitgeist" and attention flows, moving beyond traditional fundamentals. The influence of social media (TikTok, X) on asset prices is a critical, under-researched area.
  • Talent Acquisition: Identify and support content creators and traders who can translate complex market dynamics into engaging, aspirational narratives. These individuals are key to onboarding the next generation of market participants.

Strategic Conclusion

  • Gen Z's innate digital fluency and entrepreneurial drive are rapidly financializing culture, transforming everything into a tradable asset. The industry must embrace "entertainment finance" and the "tokenization of everything" to capture this generational shift, making crypto the undeniable epicenter of future internet capital markets.

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