Empire
July 14, 2025

The Crypto Treasury Playbook

Ben Foreman and Josh from ParaFi Capital dive into the explosive rise of public crypto treasury vehicles, explaining why these entities can be more than just a wrapper for Bitcoin and how investors should navigate this new gold rush.

The Premium Playbook

  • "The fundamental question is why should $1 of Bitcoin held by a public company be worth more than $1? The ability to grow NAV per share is a reason why these things over a long-term time horizon could outperform spot."
  • "He's securitizing Bitcoin and he's slicing and dicing the return profile to cater towards different types of buyers."
  • Unlike a passive ETF, these companies—dubbed Digital Asset Treasuries (DATs)—trade at a premium because they actively work to increase the amount of crypto held per share. This creates a "BTC yield" for shareholders, allowing the stock to outperform the underlying asset.
  • The core mechanic is a capital markets arbitrage loop. When the stock trades at a premium to its Net Asset Value (NAV), the company issues new shares to buy more crypto. When it trades at a discount, it sells crypto to buy back its own shares, with both actions increasing the crypto-per-share metric.
  • Led by Michael Saylor's MicroStrategy, these firms use a "Swiss Army knife" of financial instruments like convertible bonds and at-the-market (ATM) offerings—tools inaccessible to retail investors—to execute this strategy at scale.

The Copycat Gold Rush

  • "The history of capital markets is littered with copycats. When something's working, people try to copy it... The barriers to entry to copy MicroStrategy, at least at a small scale, are low."
  • The trend is booming due to a perfect storm of a more conducive U.S. regulatory environment and growing institutional acceptance. This has fueled a wave of "reverse tokenization," where crypto assets find homes in public market wrappers.
  • The low barrier to entry—often just a public shell company and a management team—has led to a flood of over 150 Bitcoin treasury copycats. Many are failing public companies pivoting to this strategy as a last-ditch, expected-value-positive move.

Investor's Gauntlet & The Endgame

  • "We kind of are constantly asking ourselves what's the bare case, base case, and bull case... when we make these investments we aim to structure them as 'heads you win, tails you effectively break even' relative to holding the underlying."
  • The space is filled with "mercenary, short-term behavior." Investors must scrutinize deals for management quality and long-term alignment, as many sponsors are simply looking for a quick cash grab.
  • The future will bring consolidation and evolution. Expect a wave of M&A as many smaller players fail and trade at a discount, while successful ones will evolve beyond accumulation to build yield-generating businesses on their crypto holdings.

Key Takeaways

  • The crypto treasury phenomenon represents a fundamental shift, moving liquidity and value accrual from purely on-chain environments to traditional capital markets.
  • Active Arbitrage, Not Passive Holding: These companies are not just ETFs. They are active financial vehicles designed to outperform spot assets by skillfully arbitraging their own stock and employing complex capital market strategies.
  • Buyer Beware: The market is saturated with low-quality copycats. While PIPE investors can structure deals to their advantage, retail investors buying on the open market face significant risks from inflated premiums and short-term opportunism.
  • The Next Domino: The real catalyst for Bitcoin adoption isn't this wave of treasury vehicles, but the first "Mag 7" company adding BTC to its balance sheet. This would validate the strategy for the Fortune 500 and unleash an entirely new class of institutional buyers.

For further insights and detailed discussions, watch the full podcast: Link

This episode unpacks the sophisticated financial engineering behind crypto treasury vehicles, revealing how companies like MicroStrategy aim to outperform spot Bitcoin by arbitraging their own stock.

The Core Question: Why Do Crypto Treasuries Trade at a Premium?

  • Ben Foreman, founder of Parafi, addresses the fundamental question perplexing many investors: why should one dollar of Bitcoin held by a public company be worth more than one dollar of Bitcoin held directly? This dynamic, exemplified by MicroStrategy trading at a significant premium to its Net Asset Value (NAV)—the market value of its crypto holdings—is the central theme. While spot Bitcoin ETFs like BlackRock's IBIT trade at NAV, these crypto treasury companies, or Digital Asset Treasuries (DATs), command a premium.
  • The Central Puzzle: Why would an investor pay a premium for a company holding Bitcoin instead of buying a spot ETF at NAV?
  • Ben's Thesis: The answer lies in the company's ability to actively grow its crypto holdings per share over time, a mechanism unavailable to ETF holders.

The "Bitcoin Per Share" Growth Engine

  • The core strategy, or "mission goal," of these companies is to consistently increase the units of crypto (e.g., Bitcoin) held per fully diluted share. Ben explains this creates a "positive BTC yield," allowing the company's equity to outperform the underlying asset over the long term.
  • The Arbitrage Flywheel: This growth is achieved through active capital management.
    • When trading at a premium to NAV: The company issues new stock at the inflated price and uses the proceeds to buy more Bitcoin, increasing the Bitcoin-per-share ratio.
    • When trading at a discount to NAV: The company can sell some of its Bitcoin to buy back its own undervalued stock, which also increases the Bitcoin-per-share ratio.
  • Shareholder Alignment: Unlike the Grayscale Bitcoin Trust (GBTC) pre-ETF conversion, where a principal-agent problem existed, shareholders and management in these companies are aligned. "Management wants to increase Bitcoin per share. Shareholders want to increase Bitcoin per share," Ben states, emphasizing the lack of conflict.
  • Key Financial Instruments: This strategy is executed using a "capital market Swiss Army knife," including:
    • Convertible bonds
    • Preferred equity
    • At-the-market (ATM) stock issuances
    • Debt facilities

Market Timing: Why Now?

  • Josh from Parafi explains that a confluence of macro and regulatory factors has created a uniquely conducive environment for this trend, which he and Ben term "reverse tokenization"—the process of crypto assets finding their way into traditional public capital markets.
  • Favorable Regulatory Shifts: The removal of prohibitive accounting rules like SAB 121 in the U.S. has made it clearer and safer for public companies to hold digital assets without corresponding liabilities.
  • Institutional Acceptance: Large capital groups are now more comfortable with instruments exposed to Bitcoin's volatility, creating demand.
  • The Copycat Effect: Ben notes that capital markets are "littered with copycats." The visible success of MicroStrategy has created a powerful incentive for others to replicate the model.
  • Low Barriers to Entry: For a struggling public company with a legal shell, pivoting to a crypto treasury strategy is a relatively simple, high-expected-value (EV) move.

The MicroStrategy Playbook: Securitizing Bitcoin

  • The conversation dissects Michael Saylor's sophisticated strategy, framing it as the securitization of Bitcoin. By creating different financial instruments, MicroStrategy caters to a wide range of investor risk appetites, something a retail investor cannot do on their own.
  • Volatility as a Feature: Josh explains that the high volatility of MicroStrategy's stock is vital. It creates a robust options market, which in turn increases the company's capacity to issue convertible bonds. Arbitrageurs buy the converts and hedge by shorting the equity, a trade that relies on a liquid options market.
  • A Diverse Toolkit: Michael Saylor isn't just issuing common stock. He has expanded into preferred securities, selling them via ATM offerings to raise capital when they trade at a premium, demonstrating a highly sophisticated capital markets function.
  • Ben's Insight: "He's securitizing Bitcoin and he's slicing and dicing the return profile to cater towards different types of buyers." This reframes MicroStrategy not just as a Bitcoin holder, but as a financial product innovator.

The Scale of the Boom and Parafi's Strategy

  • The market has exploded in scale. Josh reveals the sheer number of new entrants and Parafi's active role in navigating this landscape.
  • Market Expansion: There are now over 150 Bitcoin treasury companies globally, with 21 new ones emerging in June alone. These new entities collectively hold around 250,000 BTC.
  • Parafi's Involvement: The firm has analyzed 60-70 of these deals and has invested in or committed to at least 10, operating across capital markets in the U.S., Europe, and Asia.
  • Due Diligence Focus: Parafi's green lights include:
    • Market Analysis: Deeply understanding the debt/equity capacity and retail behavior of the specific capital market (e.g., U.S., UK, Australia).
    • Management Quality: Partnering with teams who understand both crypto and traditional finance and are committed for the long term, avoiding opportunistic, short-term players.

Long-Term Equilibrium and Inevitable Consolidation

  • Ben provides a sober outlook on the future, predicting market saturation and a wave of consolidation. He warns that not all players will succeed and that the dynamics for retail investors are very different.
  • Saturation and Price Discovery: The space is becoming saturated. Many new vehicles have limited floats and lack true price discovery, creating optically high valuations that encourage more entrants.
  • The Coming M&A Wave: Ben predicts that once the "dust settles" and lock-ups from PIPE (Private Investment in Public Equity) deals expire, many of these companies will trade at a discount to NAV, catalyzing a wave of M&A.
  • Retail Investor Risk: Ben cautions that buying these vehicles in the open market is risky. "If you're buying these names in the open market, you have to be very cognitive around what the MNAV multiple that you [are paying is]."
  • The Four Constituencies: Value in these deals is divided among four groups: the sponsor/management team, PIPE investors, existing shareholders, and bankers/lawyers. Ben warns of "mercenary short-term behavior" where sponsors and early investors are not aligned for the long run.

Impact on Crypto Prices and Market Dynamics

  • The hosts discuss why the massive accumulation of Bitcoin and Ether by these vehicles hasn't resulted in more dramatic price action.
  • Delayed Impact: Josh notes that in many deals pending SEC approval, the cash sits in escrow and hasn't actually been deployed to buy the assets yet.
  • A New Marginal Buyer: The marginal buyer of Bitcoin has shifted from individuals (2013-2017) to funds, and now to public companies and governments. These entities have a much longer time preference and are constraining long-term supply.
  • The Law of Large Numbers: Ben argues that Bitcoin has matured into a multi-trillion-dollar asset. It simply takes far more capital to move the price significantly, and its volatility is naturally decreasing over time. He believes the "four-year cycle" paradigm is likely over for Bitcoin.

The Altcoin Treasury Frontier

  • The discussion moves beyond Bitcoin to treasuries for assets like Ether (ETH), Solana (SOL), and even longer-tail tokens.
  • Expanding Universe: Treasury vehicles are emerging for ETH, SOL, XRP, and Tron, with more expected.
  • The "In-Kind" Dynamic: For assets like Solana, a key driver is the ability for funds with locked, vesting tokens to contribute them "in-kind" to these new public vehicles. This allows them to expedite liquidity and potentially realize gains on a previously illiquid asset.
  • The Long-Tail Challenge: Josh expresses skepticism about the long-term viability of treasuries for smaller assets. While the initial setup is feasible, he questions who the follow-on buyers will be once the initial, highly-aligned investors are exhausted. Raising subsequent rounds will be "immensely lower" in success rate compared to Bitcoin treasuries.
  • Strategic Implication: The "Swiss Army knife" of financial instruments, like low-coupon convertible bonds, is largely unavailable for less-established altcoins, limiting their ability to replicate the MicroStrategy model at scale.

The Endgame: Consolidation, Business Models, and Corporate Adoption

  • The episode concludes with a vision for the future of the crypto treasury space, moving beyond simple accumulation.
  • Three Key Trends:
    • Consolidation: Weaker players trading at a discount will be acquired or liquidated.
    • Business Model Adaptation: Successful treasuries will evolve beyond just holding assets. They will pursue yield strategies, build crypto-native financial services, or use cash flows from other businesses to increase their crypto-per-share.
    • Mainstream Corporate Adoption: The biggest domino yet to fall is a major tech company (e.g., a Magnificent Seven firm) allocating a portion of its balance sheet to Bitcoin. Ben sees this as a "next 12 month time frame" possibility.
  • Ben's Final Take: "When Meta buys, I do think like Microsoft and Nvidia and others like they have to give themselves the hard look in the boardroom and say like why are we at zero if our peers are starting to get off zero?"

Conclusion:

  • The crypto treasury playbook is rapidly evolving from pure accumulation to sophisticated financialization. Investors must now scrutinize management quality and capital structure as the market shifts towards consolidation and new business models. The ultimate catalyst remains the potential entry of major corporations, which would fundamentally alter the landscape.

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