Forward Guidance
May 8, 2025

Supply Chain Expert Breaks Down The Fallout From Trump’s Trade War | Craig Fuller

Craig Fuller, CEO of FreightWaves and a seasoned sage of shipping and supply chains, joins Forward Guidance to dissect the current trade turmoil. This isn't just another blip; it's a fundamental rewiring of global commerce, and Fuller lays out what’s really happening.

The Great Decoupling: This Isn't COVID 2.0, It's a Divorce

  • "This to me is a permanent fracture of bilateral trade with China. And so I think this is a permanent shift in trade that we're going to be stuck with for perhaps decades or inevitably."
  • "What we're talking about in this particular crisis is a sort of a human-driven crisis... a policy-driven set of decisions and a geopolitical driven set of decisions."
  • Unlike COVID's sudden, pandemic-driven shock, the current crisis is a man-made, policy-driven shift, telegraphed yet still startling in its severity (145% tariffs on China, ouch).
  • Don't hoard toilet paper; 88% of US food is domestic. The pain point is high-volume manufactured goods and specialized items from China.
  • Fuller’s stark warning: this isn't temporary. The US and China are adversaries, and friendly trade with an adversary is a historical anomaly we're rapidly exiting. Small businesses are still in denial; big players are already in acceptance and adapting.

The Tariff Tightrope: Who Bleeds and Who Adapts?

  • "The problem is small businesses are really at an enormous disadvantage. They don't have the capital... they don't have the infrastructure... they don't have the global sourcing."
  • "When I look at the year-over-year volumes, there's a 35% drop. That is a real drop. And that is not an inventory stockout."
  • Large corporations, with their sophisticated sourcing and capital, front-ran some inventory and are poised to gain market share. Walmart, for instance, sources most groceries domestically.
  • Small businesses are caught flat-footed, lacking supply chain teams, capital for pre-orders, or diversified sourcing. They’re the most vulnerable.
  • The 35% year-over-year drop in imports is not just inventory adjustment; it's a real decline. While some front-loading occurred, it doesn't explain the current cliff.

The Domino Effect: From Ports to Your Shopping Cart

  • "I think the first time consumers really notice it is back to school because that is the first season those products would have come over in April and May and they're simply not in inventory."
  • "I think it's fair to say that a minimum of 400 to 450,000 jobs will likely be lost in coming weeks that work in the logistics industry."
  • The impact sequence: First, logistics (400-450k job losses imminent as import volumes crater). Then, retail shelves.
  • "Back to school" season (early August) will be the first major consumer-facing test. If no trade deal by July/August, expect significant holiday season stockouts due to ~4-month lead times for new orders.
  • Adaptation is happening: transshipping via Vietnam/Mexico, a surge in demand for scarce bonded warehouses (driving up their costs), and even fraudulent under-declaration of goods by some Chinese exporters.

Key Takeaways:

  • This trade war isn't a fleeting storm; it's climate change for global supply chains.
  • While some businesses are adapting, the pain will be acute for small businesses and specific sectors, potentially leading to significant job losses and demand destruction. Interestingly, this might not translate to runaway CPI inflation as falling food/energy prices could offer a partial offset.
  • Permanent Shift: The US-China trade relationship has fundamentally fractured; businesses must plan for a new, more protectionist era.
  • Small Business Squeeze: Smaller enterprises are disproportionately at risk. Investors should scrutinize companies reliant on or servicing this segment (e.g., Shopify, potentially some payment processors).
  • Holiday Headwinds: Without a tariff resolution by mid-summer (around 35% on China being the suggested tolerable cap), expect major inventory issues for the holiday season.

For more insights, watch the full podcast: Link

This episode unpacks the escalating US-China trade war, revealing how 145% tariffs are creating a permanent fracture in global supply chains, with significant, though perhaps indirect, ripple effects for Crypto AI investors and researchers monitoring economic stability and hardware component flows.

The New Trade Reality: Comparing to COVID-19 and Understanding Permanence

  • The current supply chain disruption, driven by tariffs, shares similarities with early COVID-19 impacts, such as a slowdown in import activity and freight, particularly from China. Craig Fuller, CEO of FreightWaves, clarifies this is more akin to the 2020 China-centric manufacturing shutdown rather than the broader 2021-2022 global shipping crisis.
  • Key differences from COVID-19 include the unlikelihood of widespread consumer goods shortages like toilet paper or basic food items, as the US produces a significant portion (88%) of its own food. The current crisis is policy-driven and geopolitical, unlike the health-driven COVID-19 pandemic.
  • Fuller emphasizes a critical distinction: "This to me is a permanent fracture of bilateral trade with China. And so I think this is a permanent shift in trade that we’re going to be stuck with for perhaps decades or inevitably."
  • Strategic Implication for Crypto AI: A permanent shift in global trade relations could impact the cost and availability of specialized hardware (e.g., GPUs, advanced semiconductors) crucial for AI development and crypto mining, potentially originating from or passing through affected regions. Investors should monitor for signs of supply chain diversification for these critical components.

Pre-Tariff Preparations and the Shock of Reality

  • Larger companies with mature global sourcing operations began preparing for a trade dispute, front-running tariffs by increasing inventory, particularly after it became apparent that a new administration might intensify trade pressures. This included a notable increase in pharmaceutical imports.
  • Despite preparations, the severity of the tariffs (145%) far exceeded expectations. Surveys of large organizations prior to the new tariff regime indicated an anticipated range of 10-35%, with one outlier above 50%. Donald Trump had teased 60%, but the actual figure was a shock.
  • Craig Fuller notes, "I don’t think many people certainly not in my network expected we would see the kind of tariffs that we see today and um and so this is effectively an embargo."
  • Actionable Insight for Crypto AI: The underestimation of geopolitical risk by traditional businesses serves as a reminder for Crypto AI projects to build robust contingency plans, especially those reliant on international hardware supply chains or cross-border talent.

Dissecting the Impact: Port Volumes and Business Vulnerabilities

  • A significant 35% year-over-year drop in imports is a real decline, not merely an inventory adjustment from front-loading. While some buffer inventory exists, it's less substantial than at the end of the COVID-19 era in 2022.
  • The impact is disproportionately felt by small businesses, which lack the capital, sophisticated supply chain teams, and global sourcing capabilities of larger corporations like Walmart. Walmart, in contrast, expects to gain market share due to its largely domestic grocery sourcing and ability to adapt.
  • Fuller highlights that many small business entrepreneurs, often optimistic, either didn't pay attention or couldn't accept the severity of the coming changes, lacking resources or contingency plans. He states, "Small businesses are still stuck in denial. Like we got to get to acceptance."
  • Relevance for Crypto AI Researchers: The vulnerability of small businesses could stifle innovation if these entities are involved in niche AI applications or crypto adoption. Researchers might study how decentralized solutions could offer more resilience to such businesses in the future.

Sequencing the Economic Fallout: From Logistics to Consumer Shelves

  • Craig Fuller advises looking at year-over-year freight data patterns, adjusted for seasonal events like Chinese New Year, rather than noisy weekly data.
  • Immediate Impact: A sharp drop in container volumes from China is already occurring. This directly affects the logistics sector, with an estimated 400,000-450,000 job losses anticipated in the US logistics industry (which employs 9 million) in the coming weeks. UPS and Penske have already announced layoffs.
  • Near-Term (June): Consumers may start noticing intermittent unavailability of specific product preferences (e.g., colors, sizes) or stockouts on e-commerce sites.
  • Mid-Term (Back-to-School - August): This is when consumers are likely to broadly notice shortages, as products for this season would typically have been shipped in April/May.
  • Longer-Term (Holidays): If a trade deal isn't reached by July/August to resume cargo and order flows, significant holiday season inventory stockouts are a major concern due to ~4-month lead times for new orders.
  • Crypto AI Investor Watchpoint: Disruptions in logistics and potential widespread job losses can signal broader economic slowdowns, impacting investor sentiment towards risk-on assets, including crypto. AI-driven predictive analytics for supply chain disruptions could become more valuable.

The Elusive Trade Deal and Supply Chain Adaptations

  • A potential "acceptable" tariff level that might resume more normal trade flows with China could be around 35%, based on pre-tariff surveys where businesses indicated they could absorb such costs. This is because tariffs are on the wholesale cost of goods, not retail prices.
  • Markets currently seem to be anticipating a trade deal. However, Fuller suggests July/August as a critical period; without progress, the "point of no return" for holiday season impacts becomes more likely.
  • Supply chains are already adapting through transshipping (rerouting goods through third countries like Vietnam, Mexico, or Canada to obscure origin) and relabeling.
  • Transshipping: A practice where goods are moved from their country of origin (e.g., China) to an intermediary country before being re-exported to their final destination, often to circumvent tariffs or trade restrictions.
  • Actionable Insight for Crypto AI: The adaptation methods like transshipping highlight the complexities of global trade. For AI researchers, this could spur interest in developing AI tools for better supply chain transparency and compliance verification, potentially leveraging blockchain for immutable record-keeping.

Tools for Mitigation: Bonded Warehouses and De Minimis Loopholes

  • Bonded Warehouses: These facilities allow importers to store goods without paying duties until the products are sold and leave the warehouse. Demand and costs for such warehouses have surged, but supply is limited due to lengthy setup and compliance processes.
  • Fuller explains, "The cost of bonded warehouses because the demand is so high uh has gone up exponentially."
  • De Minimis Exemption: This trade policy allowed goods under an $800 threshold to enter the US without duties. Companies like Temu and Shein heavily utilized this, shipping individual parcels directly to consumers. The US and Mexican administrations have moved against this practice to protect domestic industries.
  • Relevance for Crypto AI: The exploitation of loopholes like de minimis has parallels in the crypto world with regulatory arbitrage. The demand for solutions like bonded warehouses underscores the need for agile financial and logistical tools in volatile trade environments, a space where DeFi or tokenized assets might eventually offer novel solutions.

What's Still Flowing and How: The Undercurrents of Trade

  • Products still being imported from China include those with price elasticity (e.g., pharmaceuticals), mission-critical low-value components for manufacturing, and items exempt from tariffs (like certain electronics).
  • A significant factor is the ingenuity of Chinese entrepreneurs, who are advertising to US businesses that they will "deal with the tariff." This often involves fraudulent practices like under-declaring product value or using incorrect product codes to evade duties.
  • Fuller notes, "The longer that this goes on, frankly, the more fraud and the more transshipping, the more border skipping is just going to continue to happen."
  • Broader Economic Nuance: While tariffs might suggest inflation, Fuller points to demand destruction as a key consequence. This leads to layoffs and falling prices for commodities like oil and food (as US exports lose markets), potentially offsetting some inflationary pressures on other goods.
  • Crypto AI Perspective: The persistence of trade despite high tariffs, partly through illicit means, underscores the resilience but also the vulnerabilities of global systems. AI could be used to detect such fraudulent activities, while crypto researchers might consider how decentralized identity and verifiable credentials could improve trade integrity.

Conclusion: Navigating a Fractured Trade Landscape

This episode underscores a permanent, policy-driven shift in US-China trade, creating significant economic ripples. Crypto AI investors and researchers should monitor hardware supply chain stability, broader economic sentiment, and the potential for AI and blockchain to offer solutions for transparency and resilience in this new era of fractured global trade.

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