Unchained
December 17, 2025

Robinhood’s Onchain Strategy

Robinhood is quietly building a financial "super app" on an Ethereum Layer 2, aiming to democratize access to diverse assets and abstract away crypto's complexity. Johan Kerbrat, SVP and GM of Robinhood Crypto, details their strategic pivot to an onchain future, emphasizing user experience and regulatory engagement.

Building on Ethereum's Foundation

  • "The reason why we decided to build an L2 on Ethereum was we felt like we're getting the security of the Ethereum network for free in a way and we could just focus on building the features that we think are missing for the financial system and not have to worry about the different decentralization aspect and security of the actual L1."
  • Strategic L2 Choice: Robinhood chose an Ethereum Layer 2 for its onchain strategy, prioritizing Ethereum's robust security while retaining customizability for financial products.
  • Focus on Features: This approach allows Robinhood to dedicate engineering resources to user-facing financial products, rather than core blockchain infrastructure.
  • Analogy: Building on an L2 is like constructing a dedicated express lane on a secure, well-established highway. You benefit from the highway's safety without the immense cost and effort of building the entire road network from scratch.
  • Complexity Abstraction: A key goal is to hide blockchain mechanics—gas fees, wallet addresses—from the user, making the underlying technology invisible.

Tokenization: Unlocking New Markets

  • "We think that, you know, customer can actually have access to private equity firms. But we also think that private equity firms could start raising money through blockchain technology instead of having to go through the classic VC structure and then going to have a banker and then going to go public and paying all these exchange fees."
  • Democratizing Investment: Tokenization aims to broaden access to assets traditionally restricted to institutional investors, such as private equity, real estate, and art.
  • Public Stock Tokens: Robinhood's engine supports rapid expansion, already offering over 1,000 US public stock tokens to European customers, with plans for global asset classes.
  • Private Equity Disruption: Tokenized private equity could allow companies to raise capital directly onchain, bypassing traditional venture capital and investment banking structures.
  • Analogy: Imagine buying a tiny digital share of a luxury apartment in New York or a famous painting, rather than needing millions to own the entire physical asset.

The Super App & User-Centric Design

  • "I always think that crypto was made by engineer for engineer and we forgot 99% of the population at the same time. And sometimes what I recommend to funders is to actually stop talking about crypto and to focus about what are you trying to launch, what is the product you're trying to build."
  • Integrated Financial Ecosystem: Robinhood's "super app" vision combines traditional finance (stocks, retirement accounts) with crypto offerings (spot, staking, perpetuals, prediction markets) and future services like banking.
  • User Experience Priority: Crypto adoption hinges on abstracting technical details and focusing on clear product utility, moving beyond an "engineer for engineer" mentality.
  • International Growth: Strategic acquisitions and market entries in Europe and Asia underscore a global expansion strategy, targeting crypto-friendly regions.

Key Takeaways:

  • Onchain Convergence: Expect more traditional finance players to build on Ethereum L2s, prioritizing security and customizability while abstracting crypto's technical layers.
  • Tokenization's Reach: The tokenization of private equity and real-world assets will expand, democratizing access and potentially disrupting traditional fundraising and ownership models.
  • Product-First Crypto: Builders must prioritize user experience and product utility over underlying blockchain mechanics to drive mainstream adoption in the next 6-12 months.

Podcast Link: https://www.youtube.com/watch?v=Vk3dRHUrBp0

This episode dissects the SEC's surprising pivot on crypto privacy and Robinhood's aggressive onchain strategy, revealing a complex interplay of regulatory evolution, market innovation, and the drive for mainstream adoption.

SEC Reassesses Crypto Privacy: From Adversary to Engaged Regulator

  • Builder-Focused Dialogue: The SEC's sixth crypto task force roundtable featured builders demonstrating privacy tools, with Jill from Espresso Systems as the sole female representative.
  • Economic & National Security Imperatives: Panelists highlighted privacy's role in mitigating market manipulation for tokenized assets and its alignment with national security by reducing data breach attack surfaces.
  • Compliance with Less Data: Speakers emphasized that cryptographic tools enable compliance goals with reduced data collection, moving past the false trade-off between privacy and regulation.
  • Human Element of Privacy: Jesse argues for reframing privacy around protecting vulnerable people, not just abstract principles, acknowledging the need for discoverability in cases of harm.

“We can still meet compliance goals but with less data collection. If I could just tattoo one thing onto the brains of policy makers and regulators, it is that sentence.” — Jill

Robinhood's Q3 Surge and Enduring Crypto Commitment

  • Counter-Cyclical Vision: Robinhood launched crypto in 2018 during a bear market, demonstrating a unique foresight into future financial trends.
  • Retail Investor Resilience: Johan Kerbrat notes sustained retail interest, with customers buying crypto and transferring it to DeFi platforms, indicating a market far from previous bear cycles.
  • Long-Term Horizon: Robinhood's younger demographic views market dips as "buy the dip" opportunities, prompting the company to build tools for these long-term investors.
  • Super App Evolution: Robinhood aims to be an all-in-one platform, introducing new investors to diverse asset classes, from crypto to retirement accounts, fostering a holistic financial journey.

“Vlad and Baiju were like, you know what, some customer want to have access to this type of financial instrument. They actually believe that it will be part of the next financial system of tomorrow.” — Johan Kerbrat

Robinhood Chain: Ethereum L2 for Financial Customization

  • Strategic L2 Choice: Robinhood evaluated multiple options, including Solana, but chose an Ethereum L2 to gain control over chain development and achieve high customizability for future financial products.
  • Security Leverage: Building on Ethereum provides "free" security, allowing Robinhood to focus engineering resources on feature development rather than core blockchain decentralization and security.
  • EVM Compatibility & Liquidity: As an Ethereum Virtual Machine (EVM) compatible chain, Robinhood Chain facilitates easy liquidity movement, aligning with other major L2s like Coinbase's.
  • Abstracting Complexity: Robinhood's goal is to abstract away blockchain complexities (gas fees, wallet addresses) for users, making onchain transactions as seamless as traditional finance.

“The reason why we decided to build an L2 on Ethereum was we felt like we're getting the security of the Ethereum network for free in a way and we could just focus on building the feature that we think are missing for the financial system.” — Johan Kerbrat

Prediction Markets: Growth, Hedging, and Regulatory Friction

  • Advanced Hedging Tool: Prediction markets provide a simpler way for customers to hedge against specific events (e.g., AI's impact) compared to complex stock or options strategies.
  • Direct User Engagement: Contracts tied to individual-level events, like local elections, foster higher user engagement due to direct personal impact.
  • Infrastructure Expansion: Robinhood is expanding its prediction market infrastructure through a joint venture with Susquehanna International Group for a new futures and derivatives exchange, enhancing optionality and competition.
  • Regulatory Scrutiny: Connecticut's cease and desist orders, accusing platforms of unlicensed gambling, highlight ongoing regulatory uncertainty, which Robinhood hopes to navigate through established frameworks.

“With a prediction market you can actually buy a contract that will actually give you the same hedge that is in a in a way simpler way.” — Johan Kerbrat

DeFi Integration and Real-World Asset Tokenization

  • Strategic DeFi Investment: Robinhood invested in Lyra, valuing its team, product, and use of zero-knowledge proofs, providing optionality for future DeFi and perpetuals (perps) integration.
  • Tokenized Public Stocks: Robinhood now offers over 1,000 tokenized public stocks to European customers, leveraging its proprietary tokenization engine for rapid expansion to other markets and asset types.
  • Democratizing Private Equity: The company aims to tokenize private equity, giving retail investors access to early-stage company growth, challenging traditional VC structures and IPO processes.
  • RWA Tokenization Vision: Robinhood sees a future where real estate and art are tokenized, increasing accessibility for retail investors by fractionalizing ownership and reducing intermediary costs.

“I think for us it's also giving us optionality if we want to do more into DeFi and into perps.” — Johan Kerbrat

Robinhood's Global Super App Ambition

  • Global Footprint: Recent acquisitions (Bitstamp in Europe, Wonderfy in Canada, PT Buana Capital Securos and PT Pentagon Asset Crypto in Indonesia) underscore a commitment to global availability.
  • Integrated Financial Ecosystem: The super app vision includes banking services, aiming to intertwine brokerage, crypto, and traditional finance products as regulation and technology evolve.
  • User-Centric Product Design: Robinhood's competitive advantage lies in its user-centric design, simplifying complex financial products and abstracting underlying technology to enhance accessibility.
  • Future of Finance: The company anticipates a future where blockchain technology underpins much of financial infrastructure, enabling 24/7 trading, instant settlement, and reduced costs for users.

“We are really trying to get to create a competing product that gives you a lot of advantage to to get into the space.” — Johan Kerbrat

Investor & Researcher Alpha

  • Regulatory Convergence: The SEC's engagement on privacy signals a potential shift towards more nuanced, technology-aware regulation. Investors should monitor policy developments around "programmable risk management" and selective disclosure, as this could unlock new compliant DeFi primitives.
  • L2 Dominance for TradFi Integration: Robinhood's choice of an Ethereum L2 for its onchain strategy reinforces the trend of major financial players building on EVM-compatible chains. This validates Ethereum's security and developer ecosystem as the preferred foundation for institutional DeFi and tokenized assets.
  • RWA Tokenization is Inevitable: Robinhood's aggressive push into tokenized public and private equity, with a clear vision for real estate and art, indicates a strong belief in the long-term value of Real-World Asset (RWA) tokenization. Researchers should focus on the legal and technical frameworks required to bridge physical assets with onchain ownership securely and compliantly.

Strategic Conclusion

The financial industry stands at a critical juncture where traditional institutions like Robinhood are actively building onchain, while regulators like the SEC are evolving their understanding of crypto's utility, particularly in privacy. The next step for the industry involves harmonizing technological innovation with clear, pragmatic regulatory frameworks to unlock mainstream adoption and a more equitable financial system.

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