0xResearch
October 27, 2025

PumpFun, Multi-Product DeFi, MegaETH’s Token Sale, and More | Livestream

The 0xResearch team dissects the crypto landscape, from Pump.fun’s strategic acquisition of a trading bot to the oversubscribed MegaETH token sale, exploring the rising trend of DeFi bundling and the perennial debate between centralization and performance.

Pump.fun’s Vertical Integration Play

  • "The Telegram trading bots think that the value is leaking to Pump. Pump thinks that the value is leaking to the Telegram trading bots. It makes sense to verticalize."
  • "I think people talked about a Pump chain; there's probably more value in them just being on other venues."
  • Pump.fun’s acquisition of the trading bot Padre is a clear move to vertically integrate and capture fees that were leaking to third-party trading applications. By owning more of the user journey, from token launch to trade execution, Pump.fun aims to consolidate its revenue streams.
  • The deal structure was a win for Pump.fun, as they acquired Padre without paying a premium to its token holders, instead compensating them with Pump tokens at pre-announcement value.
  • Despite the strategic merit, there are concerns that Pump.fun is moving too slowly, risking market share to faster, more feature-rich competitors like Axiom. To stay dominant, Pump.fun may need to expand its launchpad and trading tools to other chains like BSC, following the meme coin liquidity.

The Great DeFi Bundling

  • "That was one of our 2025 theses: multi-product DeFi. It makes sense to bundle financial services. It's painful for the user when it's not all in one place."
  • A major emerging trend is the "bundling" of DeFi services, where protocols integrate multiple products like spot trading, perpetuals, lending, and launchpads into a single, unified front-end. This strategy, led by Solana projects like Jupiter, aims to create a more seamless user experience and capture more value.
  • The Ethereum ecosystem has been slower to adopt this model, but the expectation is that EVM-based projects will follow suit. The ultimate crypto "super app" has yet to emerge, with wallets like Phantom and centralized exchanges seen as the best-positioned candidates to solve the fragmented UX.

The New ICO Meta

  • "It feels like they're giving away an opportunity where if you have access and you have the funds… [it’s] a seemingly almost certain positive immediate term upside on this sale."
  • MegaETH’s token sale, which was 6x oversubscribed within hours at a $1 billion valuation, highlights a new model for public investing. These sales offer a "middle ground" entry point—better than retail prices post-launch, but without the extreme discounts and lockups of early-stage venture rounds.
  • This structure heavily favors well-capitalized investors. The oversubscription model incentivizes "max filling" an allocation with large sums of capital, knowing the final amount will be diluted, which effectively squeezes out smaller participants from meaningful exposure.

Key Takeaways:

  • The crypto market is consolidating around key strategic plays. Vertical integration is becoming essential for DeFi protocols to survive, while a new class of public token sales is creating unique, if skewed, opportunities for investors. This is all set against the backdrop of an ideological battle between the performance of centralized systems and the promise of credible neutrality.
  • Vertical Integration is Non-Negotiable. The Pump.fun playbook proves it: to win in DeFi, you must own the entire value chain. Capturing users from launch to trade is the new standard.
  • The "Middle-Stage" ICO is Here. Highly anticipated sales like MegaETH’s are creating a new meta where well-funded players can secure near-guaranteed short-term gains, reinforcing the advantage of capital.
  • Performance vs. Neutrality is the Next Big Debate. Solana is pivoting to a "credibly neutral" narrative to fend off hyper-performant, centralized challengers like Hyperliquid. The market is about to decide which thesis truly matters to institutions and users.

For further insights and detailed discussions, watch the full podcast: Link

This episode breaks down the strategic verticalization of DeFi platforms like PumpFun, the rise of multi-product ecosystems, and the high-stakes investment calculus behind MegaETH's massively oversubscribed token sale.

Market Sentiment: A Tale of Two Indices

  • The discussion opens with an analysis of the current crypto market, which Pacho describes as contradictory and uncertain. He notes that the two top-performing indices are DeFi protocols with strong revenue and buyback mechanisms (like PumpFun) and, conversely, no-revenue tokens like XRP that are experiencing significant price appreciation.
  • This divergence highlights a market that lacks a clear narrative, simultaneously rewarding fundamental value accrual and speculative momentum.
  • Connor adds context by pointing to rotations within the market, where even as general markets rally, specific sectors like quantum stocks can decline, mirroring the frequent rotations seen in crypto.

Solana & PumpFun's Strategic Acquisition

  • The conversation pivots to PumpFun, a dominant platform for launching memecoins on Solana. Pacho explains his shift in investment strategy from holding SOL to concentrating on PUMP, viewing it as a more direct and reflexive play on the memecoin ecosystem.
  • A key development is PumpFun's acquisition of Padre, a Telegram trading bot. This move is a clear example of verticalization, where a company acquires other parts of its supply chain to capture more value.
  • The team discusses the financial impact, noting that Padre revenues are already being used for PUMP token buybacks, with an initial $200,000 bought back in the first two days post-announcement.
  • Ryan frames the acquisition as a necessary strategic move: "There's just like a lot of value leaking... Pump thinks that the value is leaking to the Telegram trading bots. Makes sense to verticalize."

The Competitive Landscape and Execution Risk

  • While the acquisition is seen as a positive step, the team debates PumpFun's execution speed compared to competitors like Axiom, a leading trading terminal.
  • Connor expresses disappointment that the acquisition took so long, arguing that PumpFun has been slow to devote resources to building out a competitive trading front-end.
  • He contrasts this with Axiom, which he notes is "consistently drops like you know seven, eight, nine feature updates per week," establishing itself as the best product through rapid iteration rather than just token incentives.
  • The strategic implication for investors is that while PumpFun's market position is strong, its ability to innovate and integrate new products quickly will be critical in fending off more agile competitors.

The Rise of Multi-Product DeFi

  • The PumpFun discussion broadens into a key 2025 investment thesis: the emergence of Multi-Product DeFi. This trend involves protocols bundling multiple financial services into a single user-facing platform to create a more cohesive and sticky ecosystem.
  • Examples cited include Jupiter on Solana, which integrates swapping, perpetuals, and now prediction markets, and Aerodrome on Base, which has added a launchpad to its core trading product.
  • Ryan explains the logic: "It's painful for the user when it's not all in one place with financial services. It's probably the place where the bundle works best cuz money is so fungible."
  • This trend is also extending to Layer 1 and Layer 2 chains, which are integrating applications like stablecoins and lending protocols directly into their core offerings to drive value beyond transaction fees.

MegaETH’s High-Stakes Token Sale

  • The conversation shifts to the highly anticipated token sale for MegaETH, a new Layer 2 blockchain. The sale, priced at a $999 million fully diluted valuation (FDV), was oversubscribed within minutes, reaching $300 million in commitments against a $50 million cap.
  • Ryan identifies MegaETH's key differentiators as its unique chain architecture, focus on performance by "juicing the EVM to the max," and strong community-building and branding.
  • The sale structure represents a new model where retail and semi-professional investors can access deals previously reserved for private rounds, albeit at higher valuations but with immediate liquidity and no vesting schedules.
  • This model presents a clear opportunity for short-term upside, but the high entry valuation introduces significant long-term risk.

Token Sale Mechanics and Fairness

  • The massive oversubscription of the MegaETH sale sparks a debate on the fairness and efficiency of current token launch mechanisms.
  • Carlos points out that extreme oversubscription heavily favors well-capitalized players who can commit large sums, knowing their final allocation will be diluted down, effectively pricing out smaller participants.
  • Ryan suggests alternative models like the one used by Legion, which uses on-chain history and DeFi activity scores to vet participants. This approach aims to build a higher-quality cap table of sophisticated users rather than just accepting capital indiscriminately.
  • The discussion highlights a critical challenge for projects: how to conduct a public sale that is both fair and effective at building a committed community.

A Cautionary Tale: Stable's Controversial Raise

  • As a counterpoint to MegaETH, the team analyzes the recent token sale for Stable, a Plasma competitor. The launch was marred by controversy when on-chain data revealed that wallets linked to the team deposited hundreds of millions of dollars just before the public announcement, effectively filling the majority of the allocation.
  • Pacho criticizes the move as a poorly executed attempt to generate artificial hype: "If you're going to cheat, cheat properly. Don't half-ass cheat."
  • The incident serves as a stark reminder for investors to conduct thorough due diligence, as it raises serious questions about the team's ethics and long-term alignment with its community.

The Enduring Debate: Centralization vs. Decentralization

  • The episode concludes by examining the renewed debate between centralization and decentralization, prompted by the emergence of institution-focused chains like Tempo (backed by Paradigm) and the competitive dynamics between Solana and Hyperliquid.
  • Ryan notes that Solana is increasingly marketing itself as a credibly neutral blockchain for institutions—a platform that does not discriminate against users—to differentiate itself from more centralized, high-performance alternatives like Hyperliquid.
  • Credible Neutrality is the principle that a system's rules are applied fairly to all participants without favoritism.
  • The core question for investors is whether institutions will prioritize the censorship resistance and neutrality of decentralized chains or the superior performance and user experience offered by more centralized platforms. The outcome will shape the future infrastructure of crypto.

This episode highlights a market focused on vertical integration and multi-product ecosystems. Investors should track platforms demonstrating strong product execution and value capture, as seen in PumpFun's strategic moves, while carefully assessing the high-valuation, high-demand opportunities presented by differentiated L2s like MegaETH.

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