0xResearch
October 28, 2025

LIVE: EQUITY PERPS, MEGAETH SALE, CRYPTO INTO EOY | 0xResearch

The 0xResearch team dives into the crypto market's schizophrenic state, breaking down Pump.fun's latest acquisition, the massively oversubscribed MegaETH sale, and the looming battle between decentralization and raw performance.

Solana's Vertical Integration Playbook

  • "The Telegram trading bots think that the value is leaking to Pump. Pump thinks that the value is leaking to the Telegram trading bots. Makes sense to verticalize."
  • "If they're not going to ship fast enough, I think Axiom is just going to continue to dominate in this corner of the market."
  • Acquire to Survive: Pump.fun's acquisition of the trading bot Padre is a strategic move to stop value from leaking to third-party front-ends. By owning more of the meme coin supply chain, Pump aims to internalize fees from creation to trading, a clear trend on Solana where projects are aggressively bundling services to capture the entire user journey.
  • Competitive Pressure: The move was arguably overdue. While Pump focused on other priorities, competitors like Axiom captured significant market share by shipping a superior, feature-rich product at a rapid pace. Pump now faces the challenge of investing resources into Padre to catch up to Axiom's dominance in the high-end trading bot space.

The Great DeFi Bundling

  • "It makes sense to bundle financial services. It's painful for the user when it's not all in one place... It started on Solana. You can kind of see it creeping into ETH land."
  • User Experience is King: Solana projects like Jupiter and Pump are leading the charge in bundling financial services—launchpads, AMMs, perps, and trading bots—into single, cohesive platforms. This strategy acknowledges that money is fungible, and a seamless, all-in-one user experience is a powerful competitive advantage.
  • The Aggregator End Game: While bundling within a single brand is one path, the ultimate winner might be a simple, elegant front-end that aggregates services from across the ecosystem. Wallets like Phantom and Rabby are well-positioned to become these super-apps, though their current embedded browser experience remains a major hurdle.

MegaETH and the New ICO Model

  • "It feels pretty similar to the past few sales... It reminds me of Plasma, reminds me of Pump. It feels like they're giving away an opportunity where... [it's] almost a certain positive immediate term upside."
  • Insatiable Demand: The MegaETH sale was massively oversubscribed within minutes, hitting 6x its $50M cap at a ~$1B valuation. This signals huge market appetite for differentiated L2s that push technical boundaries, especially those with strong branding and community enthusiasm.
  • The "Middle Stage" Sale: These recent high-profile sales represent a new paradigm for retail investors. They offer a "middle ground" between illiquid, low-valuation venture rounds and expensive, fully-liquid public market listings. The model provides access and immediate upside potential, though the pro-rata structure heavily favors large capital allocators who can max out their contributions.

Key Takeaways:

  • Crypto’s ideological battles are giving way to pragmatic execution. The focus is shifting from abstract principles to tangible user value, with the best product—not necessarily the most decentralized one—poised to win.
  • Verticalize or Die. Protocols are aggressively bundling services to capture value and own the user experience. Standalone products are at risk of being outcompeted or acquired cheaply, as seen with Pump's acquisition of Padre.
  • The Middle-Ground ICO is Hot. Highly anticipated projects like MegaETH are finding success with public sales that sit between illiquid private rounds and expensive public listings. For investors with capital, these offer a compelling risk/reward profile.
  • Performance Trumps Purity. The debate is shifting. While credible neutrality is a good marketing angle, the rise of high-performance chains like Hyperliquid suggests users and capital will flow to the best product, regardless of its decentralization score.

For further insights, watch the video: Link

This episode breaks down the strategic playbook for crypto success in late 2024, from Pump.fun’s vertical integration to the high-stakes game of public token sales like MegaETH.

Market Contradictions: Revenue vs. Narrative

  • The episode opens with an analysis of a divided crypto market. Pocachio notes a peculiar trend where the two top-performing indices are DeFi protocols with strong revenue and buyback mechanisms (like Hyperliquid and Jupiter) and, conversely, a "no-revenue" index featuring tokens like XRP that are rallying on narrative and speculation.
  • This highlights a market that simultaneously rewards fundamental value accrual and pure speculative momentum.
  • Connor points out that even within a risk-on environment, rotations are common, comparing the recent downturn in "quantum stocks" to the constant sector rotations seen in crypto.
  • The discussion touches on XRP's surprising evolution, noting its acquisitions of a prime brokerage and a stablecoin issuer, suggesting it is building a real business despite its memetic qualities.

Strategic Implication: Investors should recognize this market bifurcation. While revenue-generating protocols offer a clear fundamental thesis, narrative-driven assets can produce significant, albeit more volatile, returns. Diversification across both categories may be a prudent strategy.

Pump.fun's Vertical Integration with the Padre Acquisition

  • The conversation pivots to Pocachio’s self-admitted "Solana hatred," which serves as a gateway to a deep dive into Pump.fun's strategy. The team analyzes Pump’s recent acquisition of Padre, a Telegram trading bot, as a move to verticalize its operations and capture more of the memecoin value chain.
  • Ryan explains the clear economic incentive: “There's just like a lot of value leaking... Makes sense to verticalize.”
  • Previously, value was leaking from Pump.fun to trading bots like Axiom and Maestro. By acquiring Padre, Pump aims to internalize these revenue streams.
  • The acquisition was a strategic win for Pump, as they acquired a smaller, unrecognized player for cheap, avoiding a premium for a more established bot. However, this came at the expense of Padre token holders, who were not significantly rewarded.

Actionable Insight: This acquisition highlights a key trend of "bundling" in crypto. For investors, this signals that platforms consolidating the user journey—from token creation to trading—are best positioned to capture long-term value. The fate of Padre token holders also serves as a cautionary tale about the risks of holding tokens with weak governance rights.

Axiom's Dominance and the Power of Product

  • The discussion contrasts Pump's strategic moves with the current market leader in memecoin trading, Axiom. The team largely agrees that Axiom's success is not primarily driven by token incentives but by superior product quality and rapid development.
  • Connor emphasizes Axiom's relentless shipping speed, noting the team “consistently drops like you know seven, eight, nine feature updates per week.”
  • While Pocachio initially believed Axiom's volume was driven by farming a potential token, Ryan argues its success comes from being a “joy to use” with advanced features and reliable execution.
  • Connor expresses disappointment in Pump's slow execution, arguing they should have acquired a trading app months ago and now must invest significant resources to make Padre competitive with Axiom.

Strategic Implication: In the competitive landscape of crypto applications, a superior, rapidly iterating product can create a durable moat, even without explicit token incentives. Researchers and investors should prioritize teams that demonstrate a relentless focus on product development and user experience.

The Bundling Thesis: Multi-Product DeFi and Chains

  • The theme of vertical integration expands into a broader discussion on "bundling" financial services within a single platform or chain. This is identified as a major trend for 2025, with Solana projects like Jupiter leading the way.
  • Jupiter is highlighted for integrating numerous services—a swap aggregator, perpetuals, a launchpad, and now prediction markets—into a single front-end.
  • Ryan notes this is a natural evolution: “It's painful for the user when it's not all in one place with financial services.”
  • The trend extends to chains themselves, with platforms like Hyperliquid in-housing lending and other DeFi products to create more value accrual beyond transaction fees. This blurs the line between a chain and a full-stack financial application.

MegaETH Sale: A Bellwether for Market Appetite

  • The conversation shifts to the highly anticipated MegaETH public sale, which was instantly oversubscribed. The team analyzes it as a key indicator of market sentiment and a new model for late-stage community investment.
  • The sale offered a $50 million allocation at a $999 million fully diluted valuation (FDV) and was 6x oversubscribed within hours, reaching $300 million in commitments.
  • Danny frames it as an opportunity where “ICO to public is probably almost guaranteed short-term upside,” similar to previous successful sales for Pump and Plasma.
  • Ryan notes that while the valuation is high, MegaETH stands out by offering genuine architectural differentiation, such as proximity markets and a highly optimized EVM, in a sea of generic L2s.

Actionable Insight: These large-scale, pre-launch public sales represent a distinct asset class for investors with available capital. While they often present a strong short-term trade, the high initial FDV requires careful analysis of the project's long-term potential to justify holding post-launch.

Critiquing ICO Mechanics and the Stable Controversy

  • The massive oversubscription of the MegaETH sale leads to a critique of current ICO models. The "size war," where large investors commit huge sums knowing they will be scaled down, effectively prices out smaller participants.
  • This is contrasted with the recent controversy surrounding the token sale for Stable, a Plasma competitor. Insiders allegedly deposited hundreds of millions into the sale vault minutes before the public announcement, absorbing most of the allocation.
  • Pocachio criticizes the Stable team's execution: “If you're going to cheat, cheat properly. Don't half-ass cheat.” He argues they could have achieved the same outcome more discreetly through their tokenomics design, but their blatant approach caused significant reputational damage.

Strategic Implication: The mechanics of a token sale are a direct reflection of a team's ethos. Investors should be wary of sales that seem designed to favor insiders or create artificial hype. The Stable incident is a clear red flag, demonstrating a lack of respect for the community and fair process.

The Enduring Debate: Centralization vs. Credible Neutrality

  • The episode concludes by revisiting the timeless crypto debate between centralization and decentralization, framed by new and existing players.
  • The upcoming launch of Tempo, a highly centralized, institution-focused chain backed by Paradigm and Stripe, is poised to test whether credible neutrality truly matters to large financial players.
  • Ryan frames the core question: “No one's happy that they're beholden to Visa and Mastercard. So why would they want to be beholden to Stripe and some consortium of private entities?”
  • This dynamic is mirrored in the current market, with the highly performant but more centralized Hyperliquid taking market share from Solana, which is now ironically positioning itself as the "credibly neutral blockchain for institutions."

Strategic Implication: The next 12-18 months will be a critical test for the "credible neutrality" thesis. Investors and researchers should monitor adoption metrics on centralized platforms like Tempo and Hyperliquid versus more decentralized alternatives to see where institutional capital and developer activity ultimately flow.

Conclusion

This episode reveals that winning in crypto requires a multi-faceted strategy of product bundling, savvy token distribution, and careful navigation of the centralization-decentralization spectrum. For investors, success lies in identifying teams that master both product execution and fair, community-aligned value distribution.

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