0xResearch
December 2, 2025

LIVE | CRYPTO TRENDS WITH ALANA FROM VARIANT | 0xResearch

Alana from Variant Fund joins the show to break down the firm’s latest crypto trends report, dissecting the compounding S-curves of asset creation, accumulation, and utilization that are shaping the industry’s future.

The Lindy Effect & Asset Concentration

  • "One of the reasons that I think you've seen this sort of compounding nature at the top is that there's real lindiness to the top assets... when somebody goes by word of mouth and says, 'Hey, you want exposure to this asset class, what are the safest things that you can invest in?' oftentimes you get somebody recommending Bitcoin to a friend."
  • Despite thousands of new assets, the crypto market remains top-heavy, with the top 10 assets consistently accounting for nearly 90% of the total market cap. This concentration is driven by the "Lindy effect," where established assets like Bitcoin are perceived as safer and are the first recommendation for new entrants.
  • Institutional adoption for newer assets is still hampered by custody challenges, which are far more complex than for traditional equities. Meanwhile, Digital Asset Treasury (DAT) companies, once viewed as indiscriminate buyers, are now becoming sellers, adding to market pressure.

On-Chain's Breakout Moment

  • "This growth in DEX market share was really due to there just being an explosive number of new tokens created... It was almost like a gateway to somebody who had never used a wallet before."
  • After years of stagnation, DEX market share exploded, gaining 20 percentage points in just 18 months starting in 2024. This surge was catalyzed by the memecoin boom, which forced users on-chain to trade assets unavailable on centralized exchanges (CEXs).
  • This dynamic created a "gateway drug" effect, onboarding a new wave of users to self-custody wallets and on-chain infrastructure. Once comfortable, these users began trading major assets on-chain as well, solidifying DEX volume.

The Coming Stablecoin Fragmentation

  • "Anywhere that somebody has dollar deposits, it seems like the logical next step is how do you brand your own money?... I think it's an inevitability that there will be a lot of different stable coins."
  • The next era of crypto will see an explosion of "branded money" as companies like Stripe, Cloudflare, and potentially every major bank launch their own stablecoins to capture yield from deposits.
  • This inevitable fragmentation creates a massive opportunity for new infrastructure—interoperability networks that function like Visa for credit cards, seamlessly settling transactions between thousands of different stablecoins so the user experience feels like a simple dollar exchange.

Key Takeaways:

  • The crypto landscape is maturing through distinct, compounding growth phases. While top assets remain dominant due to perceived safety, the real engine of recent growth has been the explosion of permissionless asset creation on-chain, which is forcing a fundamental shift in user behavior and market structure.
  • Memecoins Were a Trojan Horse: The speculative frenzy was a catalyst that massively accelerated DEX adoption and forced millions of users to finally learn how to use self-custody wallets and on-chain tools.
  • Prepare for Thousands of Stablecoins: Every company with deposits will likely issue its own "branded money." The next major infrastructure battle will be building the interoperability layers—the "Visa for stablecoins"—to manage this fragmented liquidity.
  • The Real Stablecoin Opportunity is Global: The next frontier isn't another USD competitor, but non-USD stablecoins tied to high-yield foreign currencies, which will unlock the creation of on-chain foreign exchange (FX) markets.

For further insights, watch the full podcast here: Link

This episode unpacks Variant's crypto trends report, revealing how the industry is structurally shifting from speculative asset accumulation to building sustainable, on-chain business models driven by DEX growth and stablecoin utility.

Crypto Market Downturn and Shifting Flows

  • The discussion begins with an analysis of the current crypto market downturn, noting Bitcoin's decline from recent highs. The hosts explore the idea that crypto assets behave more like cyclical commodities than traditional buy-and-hold equities, as they are historically non-revenue-generating and driven by sentiment.
  • Digital Asset Treasuries (DATs): These are companies that hold digital assets like Bitcoin on their balance sheets. The conversation highlights a critical shift in market dynamics where DATs, once pitched as indiscriminate buyers, are now becoming potential sellers.
  • This change is driven by market logic; as their share prices fall below their net asset value (NAV), it becomes rational for them to sell crypto holdings to buy back shares.
  • Danny notes, "We had a lot of DATs come in and buy stuff and now some of them are selling and they're certainly not buying... a lot of that flow has disappeared and maybe some of that flow is even going out now." This reversal of capital flow is presented as a key factor contributing to the current market weakness.

Introducing Variant's Crypto Trends Report

  • Alana from Variant joins to discuss their comprehensive 150-slide report on crypto trends, which she modeled after Mary Meeker's renowned internet trend reports. The report frames crypto's growth through three compounding S-curves: asset creation, asset accumulation, and asset utilization.
  • Alana shares a surprising insight from her research: the accumulation of non-Bitcoin crypto assets by traditional funds was slower than she anticipated. She attributes this lag to persistent challenges in institutional custody.
  • Strategic Implication: The buildout of institutional-grade infrastructure—including custody, security, and liquid markets—remains a critical bottleneck. Progress in this area is a key catalyst for the next wave of asset accumulation.

The Lindy Effect and Concentration at the Top

  • The conversation shifts to the concentration of value in top crypto assets like Bitcoin and Ethereum. The report highlights that the top 10 assets consistently represent nearly 90% of the total market capitalization, and breaking into this top tier has become increasingly difficult over time.
  • Lindy Effect: This is the theory that the future life expectancy of a non-perishable thing like a technology or an idea is proportional to its current age. In crypto, older, more established assets like Bitcoin are perceived as safer and more durable.
  • Alana explains this phenomenon is driven by word-of-mouth recommendations and institutional logic, where funds gravitate toward assets with the longest track records and most established data for underwriting risk.
  • Looking ahead, she anticipates a shift where newer assets will be valued more like traditional equities, based on fundamentals like earnings and revenue, potentially disrupting the current concentration.

The Explosive Growth of Decentralized Exchanges (DEXs)

  • A key trend identified in the report is the dramatic acceleration of market share capture by decentralized exchanges (DEXs) from their centralized counterparts (CEXs). This growth was stagnant for years before surging in 2024.
  • Alana points out the shocking growth trajectory: after gaining only 6 percentage points of market share from 2021 to early 2024, DEXs gained 10 points in 2024 and another 10 in the first half of 2025 (Note: likely referring to the first half of 2024).
  • This explosion was catalyzed by the massive creation of new tokens, particularly memecoins, which were only available on-chain. This forced users to set up wallets and interact with DEXs, creating a "gateway" effect.
  • Alana states, "This growth in DEX market share was really due to there just being an explosive number of new tokens created... Once you set up a wallet, it then becomes much easier to trade some of the majors on chain as well."
  • Investor Insight: This trend signals a fundamental shift in user behavior toward on-chain activity. It also forces CEXs like Coinbase to integrate with DEXs, blurring the lines between centralized and decentralized finance and creating opportunities for on-chain infrastructure and aggregators.

The Future of Wallets and User Experience

  • The discussion addresses the persistent friction in crypto user experience, specifically the "connect wallet" interaction model. While wallets are improving, they have not yet become the seamless, integrated interfaces many expected.
  • Alana envisions a future with embedded wallets that create a "global pool" of a user's assets, accessible across different applications without repeated connections. This would treat a user's assets as a single, unified portfolio rather than fragmented pools tied to individual dApps.
  • She highlights that wallets like Phantom are evolving from simple utilities into destinations where users can perform a wide range of actions, suggesting a move toward more integrated, all-in-one platforms.

Stablecoin Fragmentation and New Market Opportunities

  • The report predicts a future where every major company with deposits—from Cloudflare to Stripe—will issue its own branded stablecoin, leading to massive liquidity fragmentation.
  • Alana frames this not as a problem but as an inevitability that creates new market opportunities. She draws a parallel to the credit card system, where interoperability networks seamlessly exchange value between different banks and merchants.
  • Actionable Trend: The proliferation of stablecoins will necessitate the creation of "stablecoin enabled markets." This includes interoperability networks for seamless exchange, on-chain foreign exchange (FX) markets for non-USD stablecoins, and last-mile liquidity solutions for off-ramping in local fiat currencies.
  • Alana identifies non-USD stablecoins as a particularly large, untapped opportunity for startups, as their adoption will be driven by access to local yield rather than just market trading pairs.

Defensibility in the Stablecoin Market

  • The conversation explores what will create a lasting competitive advantage, or "moat," for stablecoins in a crowded market. Alana identifies two primary drivers of defensibility:
  • Distribution: Coupling a stablecoin's brand directly with a massive distribution network (e.g., Stripe, Robinhood) creates stickiness and a powerful liquidity moat.
  • Market Integration: Deep integration as a base trading pair across DeFi and centralized exchanges, like Tether (USDT) and USD Coin (USDC) have achieved, creates significant switching costs for users.
  • Alana suggests that future dominant stablecoins may emerge from consortiums of large financial players who collaborate to create a new, shared monetary network with aligned economics, similar to how Visa was formed.

Conclusion: From Speculation to Utility

  • This episode highlights a pivotal transition in crypto, where foundational infrastructure is maturing to support real-world financial applications. For investors and researchers, the key is to shift focus from purely speculative assets to the protocols and companies building the rails for a new, on-chain economy, particularly in DEX infrastructure and stablecoin services.

Others You May Like