The DCo Podcast
October 17, 2025

Inside the Minds Shaping the Next Internet

The DCo Podcast sits down with the builders and market-shapers defining the next chapter of the internet. This episode dives into the core tensions and emerging business models in crypto, from the user experience paradox to the pivot toward sustainable, non-extractive revenue.

The UX vs. Decentralization Dilemma

  • “User experience and decentralization are at odds with each other. 100% at odds with each other.”
  • “I do think our ultimate gold standard is that users don't know they're interacting with the blockchain.”
  • The podcast opens with a core conflict: the more decentralized a system is, the harder it becomes to create a seamless user experience.
  • The holy grail for mass adoption is achieving "invisible blockchain"—where the underlying technology is so well-integrated that the complexity is completely hidden from the end-user.

Building Real Businesses in Web3

  • “I think Pudgy Penguins will do $50 million in revenue this year. No mints, no extractive schemes.”
  • “It's $50 million that we made and we earned the right way.”
  • The conversation spotlights a critical shift from speculative hype to sustainable business models, using Pudgy Penguins as a prime case study.
  • The project is on track to generate $50 million in earned revenue this year, deliberately avoiding "extractive" mechanisms like mints to build a long-term, legitimate brand.

A New Framework for Crypto Valuation

  • “Where I think crypto needs to be valued on is ecosystem, attention, and revenue.”
  • The discussion proposes a new valuation model for crypto projects that moves beyond simple market cap and token price speculation.
  • The three key pillars for assessing a project's true worth are a thriving ecosystem, the ability to capture and hold user attention, and tangible, non-speculative revenue generation.

Key Takeaways:

  • The future of crypto hinges on solving the UX problem and building businesses with real-world value. The most successful projects will be those that abstract away the complexity and focus on fundamentals, paving the way for what could be the largest wealth creation event in internet history.
  • Invisible Blockchain is the Endgame. The biggest barrier to mass adoption is user experience. The ultimate winners will make crypto so seamless that users don't even realize they're using it.
  • Revenue Beats Hype. The industry is maturing from extractive schemes to sustainable businesses. Valuations must follow suit, focusing on ecosystem health, attention, and earned revenue—not just mints.
  • Coordination Creates Wealth. Crypto's core innovation is "human coordination on steroids," a force powerful enough to potentially trigger the largest single wealth creation event in the internet's history.

For further insights and detailed discussions, watch the full podcast: Link

This preview of The Deco podcast reveals the core tensions and valuation frameworks shaping the next internet, from the clash between user experience and decentralization to the real-world revenue models driving successful crypto projects.

The Fundamental Conflict: User Experience vs. Decentralization

  • Decentralization refers to a system's ability to operate without a central authority, a core principle of blockchain technology that often introduces complexity for the end-user.
  • The ultimate goal, as one speaker suggests, is to make the underlying technology invisible. This perspective frames the industry's key challenge as one of abstraction—creating value without forcing users to confront the technical hurdles of the blockchain.
  • Strategic Implication: For investors, this highlights the immense value of projects focused on the infrastructure and middleware layers that abstract away blockchain complexity. For researchers, the primary focus should be on developing protocols that enhance usability without compromising core decentralized principles.

"I do think our ultimate gold standard is that users don't know they're interacting with the blockchain."

A New Valuation Framework for Crypto

  • This new model rests on three pillars: the strength of the ecosystem, the project's ability to capture attention, and its capacity to generate revenue.
  • This approach signals a significant evolution in market maturity, demanding that projects demonstrate real-world traction and sustainable financial models beyond token issuance.
  • Actionable Insight: Investors should re-evaluate their portfolios through this lens, prioritizing projects with clear revenue streams and strong community engagement over those with purely speculative narratives. This is a direct call to apply traditional business analysis to digital asset evaluation.

"Where I think crypto needs to be valued on is ecosystem, attention, and revenue."

Case Study: The Pudgy Penguins Revenue Model

  • The project is projected to generate "$50 million in revenue this year" through legitimate business activities, such as intellectual property licensing, rather than extractive financial schemes.
  • The speaker emphasizes that this revenue is earned without relying on mints, which are the initial, often speculative, sales of new NFT collections. This distinguishes the project as a durable brand rather than a one-time cash grab.
  • Strategic Implication: This case study provides a powerful model for Crypto AI projects. It proves that digital assets can anchor real-world, IP-driven revenue streams, a vital insight for anyone building or investing in AI-generated content, characters, or virtual goods.

"I think Pudgy Penguins will do $50 million in revenue this year. No mints, no extractive schemes. It's $50 million that we made and we earned the right way."

The Macro Vision: Crypto as Human Coordination

  • A guest frames crypto as "human coordination on steroids," a technology that enables collective action and value creation at an unprecedented scale.
  • This perspective positions the technology as the foundation for what could become the "largest one-time wealth creation event in the history of the internet," underscoring the immense long-term stakes.
  • Actionable Insight: For researchers and investors, this view suggests that the most impactful and valuable applications of Crypto AI will involve solving large-scale coordination problems—from decentralized data markets and model training to autonomous organizations governed by AI.

"Crypto is really human coordination on steroids in a lot of ways that collectively lead to largest one-time wealth creation event in the history of the internet."

Conclusion

This preview highlights a critical market shift toward valuing tangible business fundamentals and seamless user experiences. Investors and researchers must now prioritize projects that demonstrate clear revenue models and solve the core friction between decentralization and usability, as these are the definitive signals of long-term viability.

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