Unchained
December 18, 2025

Inside Robinhood's Big Super App Plan: ‘There's Still a Lot of Work to Be Done’

Robinhood is not just a brokerage; it is building a financial super app. Johan Kerbrat, SVP and GM of Robinhood Crypto, details how the company is leveraging blockchain for a multi-asset future, democratizing access to finance, and simplifying crypto for the masses.

The Super App Blueprint

  • “I think it's a pretty interesting platform where we're introducing a lot of new investor to the investing world... they didn't have a retirement account until they started to trade crypto, started to trade prediction market, and then they realized on the app that we had this retirement account feature and then they went into it.”
  • Cross-Pollination: Robinhood's integrated platform encourages users to explore new financial products. A user might start with crypto, discover prediction markets, and then open a retirement account, demonstrating a natural progression across asset classes within a single app.
  • Multi-Asset Hedging: Advanced traders can hedge positions across different asset types, like using Bitcoin futures to offset spot Bitcoin holdings. This is like a chef having all their ingredients and tools in one kitchen, allowing for complex recipes without moving between different stores.
  • Prediction Markets as a Gateway: Prediction markets are Robinhood's fastest-growing segment, offering a simplified way for users to hedge against specific events (e.g., AI's impact) without needing to pick individual stocks.

Tokenization: Leveling the Financial Playing Field

  • “We think that in the future tokenization will level everything else. The customer could have the same right as an important VC or someone with hundreds of millions of dollars, and it could also give the same type of access to these companies.”
  • Democratizing Access: Tokenization aims to give retail investors access to assets traditionally reserved for institutions, such as private equity or real estate. This is like fractional ownership of a valuable painting, where many people can own a piece, rather than just one wealthy collector.
  • Disrupting IPOs: Tokenization could eliminate the need for traditional IPOs by allowing companies to raise capital directly on-chain, bypassing exchanges and investment bankers. This is like a band releasing music directly to fans online, cutting out record labels and distributors.
  • Instant Settlement & Portability: Tokenized assets enable instant settlement and seamless transfer between brokerage accounts, eliminating multi-day delays and data discrepancies.

Mainstreaming Crypto: Engineer to Everyone

  • “I always think that crypto was made by engineers for engineers, and we forgot 99% of the population at the same time.”
  • User Experience Focus: Robinhood prioritizes abstracting away crypto's technical complexities (gas fees, wallet addresses, L2s) to deliver a familiar, intuitive user experience. This is like driving a car without needing to understand the internal combustion engine; you just turn the key and go.
  • Ethereum L2 Choice: Building Robinhood Chain on Ethereum as an L2 provides the security of Ethereum while allowing Robinhood to customize its stack for financial applications. An L2 on Ethereum is like building a dedicated express lane on an already secure highway; it uses the highway's safety features but allows for faster, more specialized traffic.
  • Regulatory Adaptation: Robinhood actively engages with regulators (CFTC, SEC, DFS) and aims to adapt quickly to new frameworks, advocating for clear rules to prevent offshore migration of innovation.

Key Takeaways:

  • Integrated Finance is the Future: Robinhood's super app strategy, combining traditional and crypto assets, points to a future where financial services are consolidated and cross-pollinated.
  • Builders: Simplify, Simplify, Simplify: The path to mainstream crypto adoption requires abstracting away technical details. Focus on product utility, not underlying blockchain mechanics.
  • Tokenization's Long Game: Expect tokenization to redefine access to private markets and real-world assets, potentially disrupting traditional capital raising and ownership structures over the next 2-5 years.

Podcast Link: https://www.youtube.com/watch?v=2xVxJg-I25k

Robinhood's crypto revenue tripled in Q3, signaling a strategic pivot beyond meme stocks. The platform now aggressively builds a "super app" by tokenizing assets and integrating DeFi, challenging traditional finance.

Robinhood's Q3 Crypto Surge & Enduring Vision

  • Johan Kerbrat, Senior Vice President and General Manager of Robinhood Crypto, details the platform's Q3 crypto revenue tripling, attributing it to market conditions and new features.
  • Robinhood added more assets, launched staking in most US states, and focused on advanced traders.
  • Retail customer interest in crypto has grown significantly, viewing dips as buying opportunities.
  • Founders Vlad Tenev and Baiju Bhatt launched crypto in 2018 during a "crypto winter," demonstrating foresight.
  • The S&P 500 inclusion is a milestone, but the company remains focused on continuous building, recognizing "the job is not done."

“Vlad and Beiju were like, 'you know what, some customer want to have access to this type of financial instrument, they actually believe that it will be part of the next financial system of tomorrow.'” — Johan Kerbrat

Prediction Markets: Hedging, Accessibility, and Regulatory Friction

  • Robinhood's prediction markets, including a joint venture with Susquehanna International Group for a new futures and derivatives exchange, represent its fastest-growing business.
  • Prediction markets offer advanced hedging tools, simplifying exposure to events like AI booms without stock-specific risk.
  • They provide direct engagement for users on relatable events, such as local elections.
  • Connecticut's Consumer Protection Department issued cease and desist orders, accusing Robinhood and others of unlicensed online gambling.
  • Robinhood maintains confidence in its legal and compliance teams, advocating for clear regulatory frameworks to avoid offshore migration.

“With a prediction market you can actually buy a contract that will actually give you the same hedge that is in a in a way simpler way.” — Johan Kerbrat

Robinhood Chain: Ethereum L2 for Financial System Overhaul

  • Robinhood chose to build its Layer 2 (L2) blockchain, Robinhood Chain, on Ethereum, despite considering alternatives like Solana.
  • The decision prioritizes Ethereum's security and allows Robinhood to focus on building missing financial system features.
  • An L2 provides necessary customization and control over the chain's stack.
  • EVM compatibility (a blockchain that can execute smart contracts written for the Ethereum Virtual Machine) facilitates easy liquidity movement, aligning with Coinbase's L2 strategy.
  • Robinhood aims to abstract crypto complexity for users, handling gas fees, wallet addresses, and transaction processes seamlessly.

“We felt like we're getting the security of the Ethereum network for free in a way and we could just focus on building the feature that we we think are missing for the financial system.” — Johan Kerbrat

Tokenization: Democratizing Private Equity and Real-World Assets

  • Robinhood rapidly expanded its tokenized public stocks in the EU to over 1,000, while also pursuing a broader vision for private equity and real-world asset tokenization.
  • Robinhood's proprietary tokenization engine supports rapid asset growth and can extend to global markets and real estate or art.
  • The company aims to bridge the gap between ultra-high-net-worth individuals and retail investors by tokenizing private equity, potentially eliminating traditional IPOs.
  • Tokenized public stocks in the EU offer zero spread, zero payment for order flow (PFOF), and minimal FX fees, providing accessible US market exposure.
  • Tokenization promises instant settlement and eliminates complex, delayed brokerage account transfers (ECAT), reducing locked capital and operational costs.

“We think that in the future tokenization kind of level everything else, the customer could have the same right as an important VC or someone with hundred millions of dollar.” — Johan Kerbrat

DeFi Integration & Industry Resilience Post-October 2023 Liquidations

  • Robinhood's investment in Lighter, a DeFi perpetuals (derivative contracts without an expiry date, allowing traders to hold leveraged positions indefinitely) platform, signals future integration, while Kerbrat reflects on the October 2023 market liquidations.
  • Lighter's use of Zero-Knowledge Proofs (ZKPs) (cryptographic methods allowing one party to prove a statement's truth to another without revealing any additional information) and its handling of the market event attracted Robinhood's investment, offering optionality for future DeFi product integration, potentially via the Robinhood Wallet.
  • The October 2023 liquidations underscore the industry's need for greater resiliency, diversified price feeds, and avoiding single points of failure.
  • Kerbrat advises institutions to diversify holdings and conduct due diligence, acknowledging that new platforms will experience problems.
  • He emphasizes the erosion of trust from such events, similar to FTX, leading to temporary market disengagement.

“For the industry, it's more about building resiliency, making sure that we don't have single point of failure.” — Johan Kerbrat

Global Super App & User-Centric Crypto Design

  • Robinhood continues its international expansion and super app development, emphasizing user experience and the need for crypto to abstract its underlying technology.
  • Recent acquisitions include Bitstamp (Europe), Wonderfi (Canada), and Indonesian brokerages, targeting crypto-friendly populations in Southeast Asia.
  • The super app vision integrates banking, brokerage, and crypto, with increasing intertwining of products as regulation and technology evolve.
  • Kerbrat advocates for crypto product design that abstracts technical details, focusing on use cases rather than protocols.
  • He draws an analogy to phone texting: users care about sending messages, not the underlying protocol.

“I always think that crypto was made by engineer for engineer and we forgot 99% of the population at the same time.” — Johan Kerbrat

Investor & Researcher Alpha

  • Capital is shifting towards platforms that abstract crypto complexity, making multi-asset investing seamless for retail. Robinhood's L2 strategy and tokenization engine position it to capture this flow.
  • The bottleneck for DeFi adoption is user experience and regulatory clarity, not underlying tech. Research into compliant, user-friendly DeFi interfaces and robust risk management post-October 2023 liquidations is critical for widespread adoption.
  • Traditional IPOs face disruption. Research into tokenized private equity models and their impact on capital formation and liquidity for early-stage companies is paramount.

Strategic Conclusion

  • Robinhood aggressively builds a global financial super app, leveraging tokenization and an Ethereum L2 to democratize access to diverse assets.
  • The industry's next step involves abstracting crypto's technical complexity and establishing clear regulatory frameworks to enable mainstream adoption and integrate AI-driven financial tools.

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