Lightspeed
May 24, 2025

How To Scale A DePIN Network

This episode dives into the nitty-gritty of building and scaling Decentralized Physical Infrastructure Networks (DePIN), featuring insights from a speaker with deep experience in video infrastructure, including a previous company exit to AWS. The discussion navigates the complex interplay of node deployment, tokenomics, and go-to-market strategies essential for DePIN success.

The Node Conundrum: Permissionless vs. Precision

  • "In general we try to stay in a permissionless environment, enable anyone to participate. That being said, geographical bounties if we need more nodes in Montana or some certain areas at times..."
  • "We're only going to deploy these things in high-value locations because it is not good business sense for the network to let anybody deploy a node anywhere."
  • DePIN projects wrestle with a core tension: allowing open, permissionless node deployment versus strategically whitelisting nodes in high-value or high-demand locations. While permissionless fosters decentralization, it can lead to inefficiencies like nodes in low-demand areas consuming resources without significant user impact.
  • Pipe Network aims for a hybrid approach, favoring a permissionless environment but utilizing "geographical bounties" to incentivize node placement in areas needing better service or where customers have specific demands. The focus remains on high-quality nodes (1 Gbit to 40 Gbit) to serve diverse geographical needs, including the 45% of the global population in rural areas.
  • Conversely, projects like XNet adopt a more curated model, whitelisting Wi-Fi hotspots in prime business locations for mobile carrier offloading, prioritizing immediate economic viability.

Tokenomics: Fueling Real Work, Not Just Hype

  • "I think we're very ruthless in the tokenomics aspect that, you know, we're emitting tokens when useful work is done."
  • "It's easy to maybe bootstrap supply for this network where a lot of people will plug in miners to receive a crypto token... but it doesn't always work out long term to be like economically sustainable."
  • A critical challenge for DePINs is designing tokenomics that ensure long-term sustainability beyond initial bootstrapping. Many projects easily attract supply-side participants with token incentives, but struggle to match this with real, paying demand.
  • Pipe Network implements "ruthless" tokenomics, where tokens are emitted only when "useful work is done"—specifically, for servicing bandwidth (egress). Uptime is a baseline expectation, not a directly rewarded activity. This aligns incentives with actual value delivery to customers.
  • Learning from pioneers, Pipe also emphasizes slow token emission, preserving a "war chest" of tokens for future growth initiatives and network development, rather than expending them rapidly on initial attention-grabbing.

Market Strategy: Solving Web2 Pains Today

  • "Our sales pitch is we'll go to a large streaming platform and say give us the top 100 worst performing cities. We'll incentivize nodes there. So it's like we immediately are solving a problem for these customers."
  • "All we know is like the media industry essentially. CDNs are enormous like the market cap like one of our competitors Cloudflare is I think 54 billion today."
  • Pipe Network's go-to-market strategy bypasses the "build in Web3 first" common in crypto, directly targeting established Web2 giants in the massive Content Delivery Network (CDN) market (e.g., Cloudflare, a $54B company).
  • Leveraging deep team expertise in video transcoding (including a previous exit to AWS), Pipe approaches large streaming platforms by offering to solve specific, acute problems, such as improving performance in their "top 100 worst-performing cities." This builds credibility and proves value incrementally.
  • This pragmatic B2B approach focuses on immediate utility for large-scale clients, aiming to carve out a share of a lucrative existing market rather than waiting for Web3 video streaming to mature.

Key Takeaways:

  • Sustainable DePINs must align token incentives with tangible value creation and real-world demand. A pragmatic go-to-market strategy, often targeting existing Web2 pain points, can be more effective than purely crypto-native approaches.
  • Prioritize Useful Work: Tokenomics should reward actual service delivery (e.g., bandwidth egress) over mere participation or uptime to ensure economic viability.
  • Strategic Node Deployment Wins: While permissionless access is a DePIN ideal, targeted incentives or whitelisting for high-value/high-demand areas are crucial for network efficiency and customer satisfaction.
  • Solve Real Problems for Big Fish: Attacking established multi-billion dollar Web2 markets by solving specific, existing customer pain points can provide a faster path to adoption and revenue for DePINs.

Podcast Link: https://www.youtube.com/watch?v=D4eaIdmslCQ

This episode delves into the critical strategies for scaling Decentralized Physical Infrastructure Networks (DePINs), contrasting permissionless growth with targeted deployment and emphasizing tokenomics rooted in real-world utility.

1️⃣ DePIN Node Deployment: Permissionless vs. Strategic Whitelisting

  • The discussion opens by exploring the inherent tension in DePINs between allowing open, permissionless node participation and strategically whitelisting nodes in high-value locations.
  • Helium is cited as an example of a DePIN that allowed anyone to set up a miner for its IoT (Internet of Things – a network of physical devices that connect to and exchange data over the internet) and later mobile networks. This approach faced challenges in effective monetization and ensuring nodes were in demand-heavy areas.
  • XNet is presented as a contrasting model. XNet focuses on mobile carrier offloading to Wi-Fi, requiring businesses to apply for participation. This ensures Wi-Fi hotspots are deployed in high-value locations, aiming for better business sense by avoiding resource allocation to low-demand areas like rural Montana where nodes might earn tokens without servicing many users.
  • The core question raised is whether a DePIN like Pipe Network might adopt a more whitelisted model, incentivizing or exclusively allowing nodes in areas with high content demand.

Actionable Insight: Crypto AI investors should scrutinize a DePIN's node deployment strategy. A purely permissionless model might bootstrap supply quickly but can lead to inefficient resource allocation, while a whitelisted model might optimize for demand but could limit network growth speed and decentralization.

2️⃣ Pipe Network's Approach: Permissionless Foundation with Strategic Incentives

  • The speaker from Pipe Network outlines their preference for a permissionless environment, enabling anyone to participate. However, this is nuanced with strategic considerations.
  • They acknowledge the potential for "geographical bounties" to incentivize node deployment in specific areas where more coverage is needed.
  • A significant portion of the global population (around 45%) resides in rural areas, necessitating a broad distribution of nodes. The speaker emphasizes that while these nodes don't need to be as densely packed as in urban centers, they must be of "super high quality," citing examples like 1 Gbit, 10 Gbit, or even 40 Gbit network connections.
  • Learning from pioneers in the DePIN space, the speaker highlights the importance of "very slowly emitting the token so that the network has quite an ammunition...in the future for growth."
  • Pipe Network operates on a proof of work principle (a consensus mechanism requiring computational effort to validate transactions or create new blocks, thereby securing the network). The speaker states, "there's no token reward for uptime. Uptime is just you've got you got to provide uptime and then servicing the bandwidth you get paid for the egress." Egress refers to data leaving the network.

Strategic Implication: For DePINs, especially those supporting AI data or model hosting, focusing on high-quality, high-bandwidth nodes, even in less dense areas, is crucial. A slow token emission schedule can provide long-term sustainability and resources for future growth.

3️⃣ Pipe Network's Tokenomics: Rewarding Useful Work

  • The conversation shifts to tokenomics (the economic model of a cryptocurrency, including its supply, distribution, and utility) within DePINs, a critical factor for long-term sustainability.
  • The challenge is acknowledged: it's relatively easy to bootstrap the supply side of a DePIN by incentivizing participation with tokens, but harder to attract sustained demand for the services offered.
  • The Pipe Network representative describes their tokenomics as "very ruthless," emphasizing that tokens are emitted only "when useful work is done."
  • Their strategy involves coordinating nodes into areas that customers will find valuable. For instance, they approach large streaming platforms by asking for their "top 100 worst performing cities" and then incentivizing node deployment there to immediately solve a customer problem, rather than initially seeking large contracts.

Actionable Insight: Investors should favor DePINs with tokenomics directly tied to the provision of valuable, demanded services ("useful work"). This approach aligns incentives and fosters a more sustainable economic model than purely speculative token emissions.

4️⃣ Learning from Other Models and Focusing on Technology

  • The speaker draws parallels between Pipe Network's philosophy and other successful tech-focused projects.
  • Solana is mentioned as an example, though not strictly a DePIN, for its focus on building "great tech" rather than heavily relying on token emissions for marketing.
  • The Pipe Network team shares this "bloodline of like just build amazing tech," believing that innovation will help them navigate market ups and downs.
  • This tech-first approach is contrasted with projects that might prioritize crypto-native applications initially. Pipe Network, however, aims to directly address large-scale Web2 markets.

Strategic Implication: DePIN projects with a strong emphasis on robust underlying technology and a clear path to solving real-world problems, potentially in established Web2 markets, may offer more sustainable long-term value than those solely focused on crypto-native speculation or niche use cases.

5️⃣ Targeting the Web2 Media Industry: A Strategic Choice

  • Pipe Network's decision to target the Web2 video streaming market is explained by the team's deep expertise and the sheer market size.
  • The core team has a history in the media industry, having previously exited a video transcoding (the process of converting video files from one format or resolution to another) software company to AWS in 2015.
  • The speaker highlights the enormous market for CDNs (Content Delivery Networks) – geographically distributed groups of servers that work together to provide fast delivery of internet content. A competitor, Cloudflare, is mentioned with a market cap of around $54 billion. This is contrasted with the high-frequency trading infrastructure market, estimated at $3 billion annually, to illustrate the scale Pipe is targeting.
  • There's a brief mention of Double Zero, an internet filtering startup, and potential synergies. The speaker notes, "Devil Zero folks are great like we talk all the time. I think they can provide a lot of like cross-continent interconnects so we can cache data sooner and then yeah kind of jumping the gun but sounds like they're probably going to run some nodes as well."

Actionable Insight: DePINs that leverage existing team expertise to target large, established Web2 markets with clear pain points (like content delivery) can have a significant advantage. For AI researchers, this indicates potential for DePINs to provide infrastructure for large-scale AI data processing and model delivery, bridging Web2 and Web3.

Conclusion

This discussion underscores that sustainable DePIN growth hinges on pragmatic tokenomics tied to useful work and strategic node deployment addressing real-world demand, often found in large Web2 markets. Crypto AI investors and researchers should prioritize DePINs demonstrating robust technology and a clear strategy for utility beyond initial token incentives.

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