Lightspeed
June 23, 2025

How To Fix Crypto's Token Problem

This podcast dives deep into the murky waters of crypto token markets, where sketchy incentives and outright manipulation often overshadow genuine innovation. It explores why so many tokens feel like a shell game and what it'll take for the space to clean up its act.

The Token Shell Game: Manipulation and Misaligned Incentives

  • "In the token market, there's just a lot of empirical evidence of almost market manipulation happening."
  • "Basically everybody who's early in the system and sort of high in this pyramid of token launches, does have an incentive to have really high prices, high trading volumes."
  • Many tokens launch with low float and high Fully Diluted Valuations (FDV), a setup ripe for insiders to profit from artificially inflated prices, often at the expense of retail investors.
  • Market makers frequently have side deals, like token options, incentivizing them to prop up prices rather than provide neutral, two-sided liquidity.
  • Exchanges also benefit from high trading volumes and valuations due to percentage-based fees, creating a system where inflated activity is encouraged.

The Coming "Junk" Wave and Capital Wasteland

  • "It's cynical and it leads to misallocation of capital because it's a playbook that has worked for these insiders for three to four years."
  • "Unfortunately, I do think based on what's been funded, you know, since 2022, we're going to see a bunch of junk come to the market in the next 12 months."
  • A significant pipeline of venture-backed "junk" projects, funded since 2022, is expected to flood the market in the next 12-18 months, representing substantial capital misallocation.
  • This playbook primarily benefits insiders who cash out on inflated valuations, often through OTC deals at "discounts" to manipulated public prices, while starving projects with long-term potential.
  • Retail investors are often lured by hype into these overvalued tokens, risking losses as insiders secure their profits.

Forging a Better Future: M&A, Regulation, and Real Utility

  • "There's almost no question that having buyers of crypto equity is a net benefit... It stops the adverse selection of tokens just being issued because there's just no other way to realize value."
  • "As those things [market structure bills, stablecoin bills] pass, you'll see a surge of call institutions and established businesses enter the market... many of them will buy."
  • A more active M&A and IPO market (e.g., Stripe acquiring Privy, Robin Hood's exchange purchases) offers legitimate exits, reducing the need for every crypto project to launch a token.
  • Anticipated regulatory clarity in the US is expected to attract institutional capital, fostering demand for quality crypto equities and well-structured companies.
  • Models like Hyperliquid (no VC, user-focused airdrops, productive token uses like buybacks or fee discounts) and evolving treasury strategies (e.g., Soul Strategies actively using assets) point towards a healthier ecosystem focused on real utility.

Key Takeaways:

  • The crypto token market's current structure often favors insiders and speculation, but a shift towards maturity is underway, driven by real-world utility, regulatory evolution, and traditional financial mechanisms. Investors must exercise caution and prioritize projects building sustainable, long-term value.
  • Brace for "Junk": Expect a deluge of low-quality tokens funded over the past two years to hit markets in the next 12-18 months. Extreme diligence is crucial.
  • Equity Rises: The growth of crypto M&A, potential IPOs, and institutional interest will increasingly value revenue-generating companies and "real things" over purely speculative tokens.
  • Utility Is King (Eventually): Projects delivering genuine products, strong user adoption, and productive tokenomics will ultimately define a more robust and trustworthy crypto ecosystem.

For further insights, watch the podcast: Link

This episode unpacks the pervasive manipulation within crypto token markets, revealing how misaligned incentives drive speculative bubbles and what shifts, like increased M&A activity, could foster a healthier ecosystem for investors and researchers.

The Pervasive Problem of Token Market Manipulation

  • The discussion opens by addressing the significant evidence of market manipulation in the token space, highlighted by scandals like the Movement Labs situation and numerous tokens exhibiting unnatural price movements. The speaker notes a concerning trend where tokens launch at high valuations with low initial supply, often propped up by behind-the-scenes deals.
  • The core issue identified is that “sometimes the token is the whole product the product is not the product,” indicating that financial engineering often overshadows genuine utility.
  • This manipulation, while perhaps peaking in April and May, is expected to persist due to existing funding structures.

Incentive Structures Fueling Manipulation

  • The speaker explains that the current market dynamics are a result of deeply entrenched incentive structures benefiting various parties involved in token launches.
  • Low Float, High FDV Strategy: Projects often launch with a small percentage of tokens in circulation (low float) at a high Fully Diluted Valuation (FDV) – the total value if all tokens were circulating. This allows insiders to sell their stakes via Over-The-Counter (OTC) deals – direct trades outside exchanges – at perceived "discounts" that still represent substantial profits over their initial investment.
  • Market Maker Complicity: Market makers, entities that provide liquidity by placing buy and sell orders, sometimes have side deals or token options. This incentivizes them to prop up prices rather than neutrally facilitate trading. The speaker states, "they're actually not incentivized to do their core job, which is making both sides of a market, but you know, maybe incentivized to go long and prop up the price."
  • Exchange Incentives: Exchanges benefit from high trading volumes and valuations, as their fees are typically percentage-based. Higher prices and market caps directly translate to increased revenue for them.
  • Strategic Implication: Crypto AI investors should be wary of tokens with extremely low floats and high FDVs, as these are often indicators of potential manipulation and unsustainable valuations.

Consequences: Capital Misallocation and Short-Term Outlook

  • This playbook of inflated valuations and insider enrichment leads to significant misallocation of capital.
  • Retail investors are often lured by hype into overvalued assets, leading to losses while insiders profit from the private-to-public price spread.
  • Venture capital can also be misdirected towards projects employing these manipulative tactics rather than those focused on long-term value and revenue generation.
  • The speaker predicts, "we're going to see a bunch of junk come to the market in the next 12 months" due to projects funded since 2022 that are structured around this problematic model.
  • Actionable Insight: Researchers should critically assess the tokenomics and investor alignments of new projects, particularly those emerging in the next 12-18 months, to identify fundamentally sound investments versus speculative plays.

Pathways to a Healthier Token Ecosystem

  • Despite the grim short-term outlook, the speaker expresses optimism for the long term, citing changes in early-stage private markets.
  • Fewer "junk deals" are reportedly getting funded, suggesting a shift towards more sustainable models.
  • The success of projects like Hyperliquid, which took no venture money and focused on broader user distribution via airdrops – free token distributions to users – and productive token uses like buybacks and fee discounts, offers an alternative model.
  • Strategic Consideration: The emergence of non-VC-backed projects with strong community engagement and utility-driven tokenomics could signal a maturing market. Investors should look for these alternative launch and distribution models.

The Role of M&A and IPOs in Mitigating Token-Centric Issues

  • The conversation explores how a more active Mergers and Acquisitions (M&A) – consolidation of companies – and Initial Public Offering (IPO) – private companies selling shares to the public – market could alleviate some pressures that lead to unnecessary token launches.
  • The speaker agrees that the difficulty for crypto VCs to realize gains outside token launches has historically pushed projects towards tokenization, even when not strictly necessary.
  • A more robust M&A and IPO market provides alternative exit strategies for investors, potentially reducing the "adverse selection of tokens just being issued because there's just no other way to realize value."
  • Regulatory Tailwinds: The speaker notes that improving regulatory clarity in the US, such as potential market structure bills, could encourage more institutional participation and equity investment.

Evidence of Market Maturation: M&A and Public Appetite

  • Signs of this maturation are already visible through recent M&A activities and public market interest.
  • Fintech Acquisitions: Stripe's acquisitions of Bridge and Privy, and Robinhood's acquisition of exchanges like Bitstamp, demonstrate established fintech players seriously expanding into blockchain and crypto. The speaker views these as "a harbinger, I think, of much more money to come."
  • Equity Value: This activity makes equity in crypto companies valuable again, attracting investors who prefer revenue-generating and profit-generating businesses.
  • Public Market Interest: Circle's move to go public, despite what the speaker terms a "memetic valuation" to some extent, shows significant public market appetite for exposure to major crypto themes like stablecoins – cryptocurrencies pegged to stable assets like fiat currency.
  • Actionable Insight: Investors should track M&A trends and the performance of publicly traded crypto-related companies as indicators of broader market health and institutional adoption.

Evolution of Treasury Vehicles: Towards Productive Use

  • The speaker anticipates an evolution in how companies holding large crypto treasuries operate.
  • Simply holding assets like Bitcoin, Ethereum, or Solana (misspelled as "Salana" in transcript) in treasury will not be sufficient.
  • Companies will need to make their treasuries productive by staking assets, purchasing and running validators – entities that confirm transactions on proof-of-stake blockchains – or even participating in the application layer built on these blockchains.
  • Examples like "Soul Strategies" (likely a Solana-focused entity) aiming to be active in the validator space, and World Liberty Financial issuing its own stablecoin (USD1), illustrate this shift from passive holding to creating "real productive, useful products."
  • Strategic Implication: Researchers should analyze how projects and crypto-native companies are utilizing their treasuries. A move towards active, value-accretive strategies rather than passive holding can indicate stronger long-term fundamentals.

Conclusion

The episode highlights that while token market manipulation remains a significant challenge fueled by misaligned incentives, emerging trends like increased M&A, regulatory clarity, and more productive use of token treasuries signal a potential shift towards a more mature and fundamentally sound crypto market. Investors and researchers should prioritize projects with transparent tokenomics and genuine utility.

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