The DCo Podcast
June 17, 2025

How to Actually Grow on Crypto Twitter in 2025

The DCo Podcast features an experienced voice cutting through the noise, offering solo crypto investors actionable advice on authentically building their Crypto Twitter presence in today's discerning digital landscape. Forget growth hacks; genuine engagement is the new alpha.

The Futility of Forced Content

  • "If you're just posting stuff for the sake of posting something from, you know, you put together like a social media strategy or something and you're putting out regular tweets because you have some social media content guy that's putting out these corny generic tweets..."
  • The podcast highlights that formulaic, "corny generic" social media strategies are dead on arrival. Users are savvier than ever.
  • Efforts to manufacture engagement or rigidly follow a content calendar without genuine substance are easily detected and largely ignored.
  • The era of simply "putting out regular tweets" as a growth tactic, especially if outsourced or dispassionate, yields diminishing returns.

Championing Authentic Niche Engagement

  • "If I was going to start an account today, I would just say to follow what you're interested in. You know, like if you come into the market and you're genuinely interested in memecoins, then be the memecoin guy and share your process."
  • The core advice for aspiring Crypto Twitter personalities, particularly solo investors, is to anchor their content in genuine personal interests within the crypto sphere.
  • Carving out a specific niche—becoming "the memecoin guy" or any other specialist—and transparently documenting your journey and insights is presented as a potent strategy.
  • Content fueled by authentic curiosity and passion naturally cultivates a more dedicated and interactive audience.

The Audience's Built-in Authenticity Filter

  • "People on the internet can see through that now and they don't really get drawn to that stuff... if you're not really interested, then I think people will sniff right through it."
  • Crypto Twitter users, and internet audiences in general, have developed a sharp "BS detector" for inauthentic content.
  • Posts lacking genuine interest or appearing forced not only fail to attract but can actively alienate potential followers.
  • Authenticity isn't just a desirable trait; it's a fundamental requirement for building trust and fostering meaningful connections in the digital town square.

Key Takeaways:

  • For solo investors and aspiring thought leaders on Crypto Twitter, the path to growth in 2025 is paved with genuine passion, not pre-packaged posts. The audience craves authenticity and will reward those who share their journey with transparency.
  • Authenticity Over Algorithms: Ditch the generic social media playbook; your genuine interest in a specific crypto niche is your most potent growth tool.
  • Niche Down to Blow Up: Become the go-to source for your specific passion (e.g., memecoins, DeFi protocols) by sharing your unique process and insights.
  • The Audience Knows: Users can "sniff out" disingenuous content. Real interest and transparent sharing build trust and attract a loyal following.

For more insights, check the full podcast here: Link

This episode reveals why authenticity trumps algorithmic strategy for Crypto AI investors and researchers aiming to build a meaningful presence on Crypto Twitter in 2025.

Cultivating an Authentic Crypto Twitter Presence in 2025

  • The speaker addresses how a solo investor, particularly one starting out now or in recent years, can effectively grow their Twitter account alongside their investing and trading activities.
  • A core assertion is that the modern internet audience, especially on platforms like Crypto Twitter, has become adept at identifying inauthentic content. Generic posts, overly strategized social media tactics, or "corny generic tweets" are unlikely to gain traction.
  • The speaker notes, "I think people on the internet can see through that now and they don't really get drawn to that stuff." This highlights a shift in audience expectation towards more genuine engagement.

The Power of Genuine Interest

  • For individuals looking to establish a Twitter presence today, the primary advice is to focus on and share what genuinely interests them within the crypto space.
  • The speaker, drawing from an experienced perspective, suggests that if an investor is truly fascinated by a niche like memecoins (cryptocurrencies inspired by internet memes and often characterized by high volatility and community-driven hype), they should embrace that. Becoming "the memecoin guy" and transparently sharing their investment process and insights is more effective than feigning interest in other areas.
  • The underlying principle is that genuine passion is difficult to fake and resonates more deeply with an audience. "If you're not really interested, then I think it's people will sniff right through it." the speaker emphasizes.

Strategic Implications for Crypto AI Investors and Researchers

  • Actionable Insight: Crypto AI investors and researchers should identify their specific niche at the intersection of AI and cryptocurrency (e.g., AI-driven trading bots, decentralized AI marketplaces, zkML applications in crypto). Sharing authentic explorations, research findings, or investment theses in these areas will be more impactful than generic crypto commentary.
  • Content Strategy: Instead of a rigid content calendar filled with pre-planned, impersonal tweets, focus on documenting your learning journey, analytical process, or unique perspectives on AI's role in the crypto ecosystem. This authentic sharing is more likely to attract a dedicated and engaged following.
  • Audience Engagement: Authenticity fosters trust. By sharing genuine interests and processes, investors and researchers can build a more loyal community that values their unique insights into the evolving Crypto AI landscape.

The speaker's advice, rooted in an understanding of current social media dynamics, underscores a move away from manufactured online personas towards more transparent and passion-driven content for building influence on Crypto Twitter.

For Crypto AI professionals, building a Crypto Twitter following hinges on genuine passion; share your unique research or investment process in AI-crypto intersections to cultivate an engaged audience and establish thought leadership.

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