The Rollup
March 8, 2025

How Kaito Built an InfoFi Economy with Yu Hu

In this episode, Yu Hu, the visionary behind Kaito, delves into the creation of an InfoFi economy, a decentralized network that measures and indexes information across crypto platforms. The discussion explores Kaito's innovative approach to tokenizing attention and influence, aiming to redefine how value and trust are established in the digital space.

Building the InfoFi Network

  • “The whole premise or the kind of the goal that we're working towards is to build out the InfoFi Network... to be this decentralized source of truth that people ascertain value and trust from.”
  • “Instead of launching the token maybe in 12 months, we actually want everyone to participate in the early stage.”
  • Kaito aims to create a decentralized network that serves as a reliable source of truth, leveraging market forces and on-chain representation.
  • The InfoFi Network is designed to integrate market dynamics with algorithmic distribution, enhancing information efficiency.
  • Kaito's early token launch strategy is intended to foster widespread participation and engagement from the outset.

Tokenizing Attention and Influence

  • “We launched this product called Yaps, basically tokenizing attention and tokenizing influence.”
  • “Kaido token recently probably the widest token distribution for crypto Twitter users in history.”
  • Kaito's Yaps product tokenizes attention and influence, allowing users to engage with and reward communities in novel ways.
  • The Kaito token distribution is unprecedented in its reach, aiming to democratize participation across crypto Twitter.
  • This approach introduces a new game-theoretical design, encouraging strategic participation and speculation.

Expanding Use Cases and Market Reach

  • “We're probably covering 1% of the entire world's information that we currently cover or maybe less.”
  • “Very quickly, we're going to be targeting TikTok, Instagram, YouTube, and other information sources.”
  • Kaito plans to expand beyond crypto platforms, targeting major social media networks to aggregate information and identity.
  • The network's current coverage is minimal, but there is significant potential for growth across various verticals.
  • Future developments include a broader range of use cases, enhancing the network's utility and reach.

Key Takeaways:

  • Kaito is pioneering a decentralized InfoFi economy, aiming to redefine how information is valued and trusted in the digital age.
  • The tokenization of attention and influence through Yaps represents a novel approach to community engagement and reward systems.
  • Kaito's expansion into broader information sources and verticals signals a significant growth trajectory, with potential implications for the entire digital ecosystem.

For further insights, watch the full podcast: Link

Today on the Rollup podcast, we delve into the influential forces shaping the future of cryptocurrency and community engagement. From the heart of ETH Denver, guests explore the tantalizing integration of on-chain and off-chain marketing dynamics, propelled by cutting-edge platforms like Kaido. Kaido is not your typical crypto startup; it's pioneering a model of tokenized attention, drawing parallels with the revolutionary impacts of the meme coin cycle.

Kaido's First Year: Building the Infrastructure

A Vision Materializes

  • The conversation kicks off with an overview of Kaido's ambitious journey over the past year. Guests illustrate how Kaido's platform evolved from indexing crypto-centric social media interactions to launching the influential Yaps product. Yaps allows individuals to tokenize and measure their impact on platforms like Crypto Twitter, creating a new paradigm of community engagement and reward systems.
  • "We've developed metrics to quantify mind share and influence," one speaker explains, underscoring the importance of attention in today's crypto landscape.

The Launch of Kaido Token

  • The introduction of the Kaido token represents a milestone in distributed value systems, echoing the liquid engagement seen in prior movements like Olympus DAO—but with a twist.
  • The move towards decentralized participation and rewards is likened to a "flywheel system," where economic and community incentives intertwine to generate momentum.
  • As one speaker remarks, "This isn't just about tokenomics; it's about sustainable, community-driven growth."

Strategic Game Design in Action

Building a Community-Centric Network

  • The exploration of Kaido's ecosystem paints a picture of strategic forethought in decentralization. Underpinning this network are market forces designed to ensure the Infight Network thrives as a source of decentralized truth.
  • The token model not only democratizes participation but also facilitates innovative deployments like the Yap Le and Launchpad platforms, where new projects can find their footing.
  • "We're not just launching tokens and walking away," a Kaido representative assures listeners, emphasizing the platform's commitment to real-world value and community trust.

Stakeholder Participation

  • The conversation shifts to an analysis of stakeholder dynamics and the power of active engagement. By holding and staking Kaido tokens, participants gain voting rights that direct the network's future developments.
  • One highlight is the plan for enhanced governance features, teasing the idea of vote delegation to streamline participation for those less inclined to constant interaction.
  • The network's design clearly incentivizes active participation, ensuring that stakeholder voices directly influence Kaido's trajectory.

Navigating the Future of Crypto

Strategic Perspectives and Market Positioning

  • Reflecting on the macro environment, guests comment on recent regulatory shifts and the implications for innovation and institutional engagement in crypto.
  • Recent SEC actions, cutting through legal grey areas for key players like OpenSea and Gemini, illustrate a new era where innovation is not just protected but accelerated.
  • The narrative here is one of resilience and forward-thinking. "Innovation is here to stay," one speaker pronounces, bolstering confidence in the market's long-term potential.

Crypto's Golden Era: Opportunities and Challenges

  • As the roundtable discussion wraps, the sentiment is clear: crypto is in its golden era of opportunity despite short-term market volatility.
  • With more flexible capital formation and reopening avenues for Initial Exchange Offerings (IEOs), the landscape is set for creative exploration in token design and economic modeling.
  • "The long-term vision is clearer than ever," the conversation concludes, pointing towards a future brimming with possibilities in community-driven economies.

Reflective Conclusion

The episode leaves listeners considering the intricate interplay of innovation, community, and decentralization at the heart of crypto's evolution. As Kaido and similar platforms illustrate, building systems that attract and sustain community interest is not only the key to survival but a pathway to industry leadership. This discussion urges listeners to keep an eye on the regulatory climate, emerging use cases, and the ever-evolving dynamics of tokenomics as we journey through this transformative era in cryptocurrency history.

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