Unchained
June 20, 2025

How Hyperliquid Quietly Killed Every DeFi Competitor – The Chopping Block

This episode of The Chopping Block dives deep into Hyperliquid's explosive growth and unique market philosophy with its founder, Jeff Pers. The discussion explores how Hyperliquid became a dominant force in on-chain perpetuals by prioritizing product, community, and a distinct vision for DeFi's future.

Hyperliquid's Unconventional Ascent

  • "Right now, Hyperliquid is dominating onchain perp volume. On any given day they're roughly 75% of all volume in onchain perps."
  • "We have zero marketing team on the core side. All these people, all these really smart people coming together...collectively become Hyperliquid, the ecosystem, the protocol."
  • Hyperliquid commands approximately 75% of on-chain perpetuals volume, reaching up to 5% of total centralized exchange (CEX) volume and 14% of global open interest, all without VC funding.
  • The protocol’s fees, running at an estimated $1 billion annual rate, are programmatically used to buy back its token, fueling community excitement.
  • Its success is attributed to a strong, organic community and a product-led approach, rather than traditional marketing.

A Platform for "All of Finance," Not Just Another Exchange

  • "From our perspective...we think of Hyperliquid as something completely different. It's like a platform to house all of finance."
  • "I think metrics are good to track, but they're not good to be like objective functions."
  • Jeff Pers envisions Hyperliquid not merely as a competitor to CEXs but as a foundational, permissionless ledger for all financial activity.
  • The team avoids short-term metric optimization (like solely focusing on volume or token price), believing it can lead to detrimental long-term decisions. This contrasts sharply with typical exchange strategies.

Prioritizing Market Health & "Real Users"

  • "The simple change of just prioritizing cancels above takers...basically cuts out a ton of this toxic flow and doesn't actually impede price discovery."
  • "Are there subsets of users that are kind of like predatory on the system?... Users who trade whose counterparties regret trading against them like very shortly after making the trade."
  • Hyperliquid actively designs its system to discourage "toxic flow"—traders exploiting technological asymmetries for quick profits at the expense of market makers and overall liquidity.
  • Features like prioritizing cancel orders over taker orders, and full on-chain transparency, aim to create a healthier, more equitable trading environment, even if it sometimes means lower reported volumes.

Innovating with Permissionless Perpetuals (HIP3)

  • "HIP 3 allows...external parties to create their own perp markets... As long as it's got an oracle, you can do a perp on it."
  • "I think perps should be basically preferred by all retail because...I think very few retail traders actually want to trade volatility; they actually just want leverage."
  • The upcoming HIP3 upgrade will allow anyone to deploy new perpetual contract markets on Hyperliquid by staking HLP (Hyperliquid's LP token) and providing an oracle, vastly expanding the platform's utility.
  • This empowers builders to create tailored interfaces and even full-scale exchanges, with "builder codes" ensuring they share in the generated volume.
  • Jeff argues perpetuals are generally a superior product for retail traders seeking leverage, offering simplicity and better liquidity compared to options.

Key Takeaways:

  • Hyperliquid's strategy demonstrates that a relentless focus on product fundamentals and community alignment can carve out significant market share, even against deeply entrenched incumbents. The platform's design choices consciously trade short-term optics for long-term ecosystem health.
  • Build Different, Win Different: Hyperliquid’s success with no VC, minimal core marketing, and a focus on first-principles design proves alternative growth models are viable in crypto.
  • Platform Over Product: The vision extends beyond a perp DEX to a foundational layer for diverse financial applications, empowered by innovations like HIP3.
  • Transparency & Fair Play Pay Off: By designing against toxic flow and embracing transparency, Hyperliquid fosters a more sustainable and user-aligned trading environment.

Podcast Link: https://www.youtube.com/watch?v=xQK9TFbGyN0

This episode unpacks the meteoric rise of Hyperliquid, revealing how its unique design philosophy and transparent market structure are reshaping DeFi, offering critical lessons for Crypto AI investors on platform strategy and ecosystem development.

Hyperliquid's Dominance and Jeff's Humble Leadership

  • Steve, the Head Hype Man at Dragonfly, kicks off by highlighting Hyperliquid's staggering success. The platform now commands approximately 75% of all on-chain perpetuals volume and has achieved a significant global market share, ranking around 5% of total volume and 14% of open interest across all exchanges. Jeff, introduced as a pioneer from Hyperliquid, humbly attributes this success to the broader community and the 11-person core team at Hyperliquid Labs, emphasizing that "Hyperliquid is is so much bigger" than just the core developers.
  • Key Stat: Hyperliquid generates roughly a billion dollars in annualized fees, programmatically used for token buybacks.
  • Strategic Insight: The success of a decentralized protocol can be significantly amplified by a strong, engaged community, a model Crypto AI projects should study for fostering organic growth and adoption. Jeff's humility and focus on the collective effort resonate strongly, contrasting with more typical founder-centric narratives.

The "Product-First" Ethos of Hyperliquid

  • The conversation delves into Hyperliquid's distinctive brand, characterized by a "product-first" approach rather than aggressive marketing or meme-driven hype. Steve notes that Hyperliquid lets its product do the talking, which has become its own powerful brand. Jeff concurs, stating, "I think this is kind of how crypto was originally meant to be," drawing parallels to Satoshi's anonymous contribution. He acknowledges the practical need for some visibility but prefers a more reserved stance.
  • Speaker Analysis: Jeff's perspective is rooted in a belief in fundamental value and organic growth, suggesting a long-term vision that prioritizes substance over fleeting attention.
  • Actionable Implication: For Crypto AI researchers, Hyperliquid's trajectory underscores the power of superior technology and user experience in gaining market share, even with minimal traditional marketing. This is particularly relevant for complex AI-driven financial products where trust and performance are paramount.

Hyperliquid's Vision: Beyond a Traditional Exchange

  • Jeff clarifies that he rarely envies founders of centralized exchanges (CEXs). He views Hyperliquid not merely as an exchange but as "a platform to house all of finance." While CEXs might have clearer, more optimizable metrics, Jeff finds excitement in building something novel and undefined, aiming for a future where finance is coordinated on a globally distributed, permissionless ledger.
  • Technical Term: A permissionless ledger is a type of distributed database, like a blockchain, that anyone can access, participate in, and build upon without needing approval from a central authority.
  • Strategic Consideration: Hyperliquid's ambition to be a foundational layer for finance, rather than just a trading venue, signals a much larger total addressable market. Crypto AI investors should consider platforms with similarly expansive visions that aim to build infrastructure rather than just applications.

Defining Success Beyond Metrics at Hyperliquid

  • Jeff reveals a surprising aversion to rigidly defined Key Performance Indicators (KPIs) for Hyperliquid. He argues that while metrics are useful to track, optimizing for them (e.g., token price or raw volume) can lead to short-sighted decisions detrimental to long-term health. Steve finds this surprising for an exchange, a business typically driven by clear metrics.
  • Jeff: "I still don't think there's like a well-defined quantitative way to measure success. And I think that's good because I think once there is... you start doing things that aren't actually good long term."
  • Insight for Researchers: This counter-intuitive approach to metrics in a high-performance environment like an exchange challenges conventional wisdom. AI researchers developing new protocols or platforms might consider the potential pitfalls of overly narrow optimization targets.

Cultivating a Healthy Trading Ecosystem: Prioritizing Users and Flow

  • A key design choice in Hyperliquid is prioritizing cancel orders over taker orders. Jeff explains this decision aims to reduce "toxic taking flow"—trades that exploit technological asymmetries to pick off market makers, ultimately harming liquidity for "real users." He defines "real users" not by sophistication but by whether their counterparties regret trading against them shortly after.
  • Toxic Flow: Refers to trading activity, often high-frequency, that extracts value by exploiting fleeting price discrepancies or latency advantages, often to the detriment of liquidity providers or slower traders.
  • Strategic Implication: Creating fair and robust market structures is crucial for decentralized platforms. AI-driven trading systems interacting with such platforms must understand these nuances to avoid being classified as "toxic" or to capitalize on the healthier liquidity environments fostered by such rules.

Transparency as a Feature: The Hyperliquid vs. CEX Debate

  • The discussion touches on a debate between Jeff and CZ (founder of Binance) regarding Hyperliquid's transparent system, where all positions and order book data are public. Jeff argues this transparency benefits market makers by allowing them to differentiate flow (e.g., uninformed retail vs. sophisticated HFTs) and quote tighter spreads for "good flow." CEXs, in contrast, operate with opacity. This came to a head with the James Wyn incidents, a high-leverage trader who experienced stop-loss hunting on Hyperliquid.
  • Jeff clarifies that market makers care about flow not being "toxic," rather than whether a trader is "smart or dumb."
  • Relevance for AI: The transparency of platforms like Hyperliquid provides rich, granular data. Crypto AI researchers can leverage this data to build more sophisticated market analysis tools, risk models, and even AI agents that can dynamically assess counterparty risk based on on-chain behavior.

Navigating Competitive Pressures and Ensuring System Resilience

  • The conversation addresses the "Jelly Jelly incident," where a newly listed perpetual contract was exploited, leading to losses for HLP (Hyperliquid Liquidity Provider token) and speculation about competitive attacks, possibly from Binance. Jeff emphasizes that Hyperliquid's system is designed for solvency and resilience, with a strong mathematical foundation. "The solvency of the system should not depend on whether other people are malicious," he states.
  • HLP (Hyperliquid Liquidity Provider token): A token representing a share in Hyperliquid's liquidity pool, which earns fees from trading activity but also bears the risk of insolvency events or exploits.
  • Actionable Insight: For investors, the resilience of a protocol's core mechanics against sophisticated attacks is paramount. AI can play a role in stress-testing these systems and identifying potential vulnerabilities before they are exploited.

The Genesis of Hyperliquid: Jeff's Journey and Vision

  • Jeff shares his background, moving from physics to economics and then to trading, driven by a fascination with markets as complex, beautiful systems. He views building Hyperliquid as a natural progression: "once you really understand a system... if you really want to like make the system better, you kind of have to like improve the system itself."
  • Speaker Analysis: Jeff's intellectual curiosity and first-principles thinking are evident, shaping his approach to building a fundamentally different financial platform.
  • Connection to AI Research: This mirrors the journey of many AI researchers who move from understanding complex systems to building new ones. The desire to improve systemic efficiency is a shared motivator.

Learning from Early DeFi: Identifying the Path to a Better Exchange

  • Before Hyperliquid, Jeff traded on both CEXs and early Decentralized Exchanges (DEXs). He found early DEXs often "really poorly designed," citing examples like non-KYC'd RFQs (Request for Quote systems). However, he saw the immense potential of DeFi if the "correct combination of design decisions" could be found to convince users.
  • RFQ (Request for Quote): A system where traders request quotes from market makers for a specific trade, often used for larger or more complex orders.
  • Insight for Crypto AI: The evolution of DeFi highlights the iterative process of innovation. Early AI applications in crypto may face similar challenges of suboptimal design or user experience, requiring refinement to unlock their full potential.

Expanding the Ecosystem: HIP 3 and Permissionless Perp Creation

  • HIP 3 (Hyperliquid Improvement Proposal 3) is a significant upcoming upgrade allowing external parties to permissionlessly create their own perpetual swap markets on Hyperliquid. Deployers will need to stake HYPE tokens and provide an oracle, but the system is designed to be very general purpose.
  • Perpetual Swap (Perp): A type of derivative contract similar to a futures contract but without an expiry date, allowing traders to speculate on the price of an asset.
  • Oracle: A service that provides external data (like asset prices) to smart contracts on a blockchain.
  • Jeff: "This is the kind of the counterpart [to permissionless spot]... use this like complex infrastructure but kind of like expose like a super nice API."
  • Strategic Implication: HIP 3 could dramatically expand the range of assets tradable on-chain via perps. For AI investors and researchers, this means new datasets, new arbitrage opportunities, and new markets for AI-driven trading strategies. The ability to create custom perps could also enable novel AI-related financial products (e.g., perps on AI compute resources or AI project tokens).

Perpetual Swaps vs. Options: The Retail Trader's Dilemma

  • A lively debate ensues on whether perps are inherently better for retail traders than options. Jeff argues perps offer simpler leverage, while Tarun, Gauntlet's gigabrain, and Steve discuss the "lottery ticket" appeal of options, especially zero-DTE (Zero Days to Expiration) options, where path dependency is less of a concern than the final outcome. Tarun notes that some users prefer the "set it and forget it" nature of options.
  • Zero DTE Options: Options contracts that expire on the same day they are traded, popular for short-term speculation.
  • Relevance for AI: Understanding user preferences for different financial instruments is key. AI could be used to create personalized trading interfaces or educational tools that guide retail users toward instruments best suited to their risk appetite and goals, whether perps or options.

Community Engagement and Jeff's Low-Profile Approach

  • A humorous comment from a community member, "NVP++.hl," urges Jeff "not to [mess] this up." This leads to a brief discussion of Jeff's information diet; he reads Twitter via its algorithm but doesn't actively engage much, trusting important news to surface.
  • Insight: Even with a low-key founder, a strong product can cultivate a passionate and protective community.

The Resurgence of Public Market Crypto Vehicles: SPACs and PIPEs

  • The discussion shifts to recent market news, starting with the trend of crypto-related companies pursuing public listings or funding via SPACs (Special Purpose Acquisition Companies) or PIPEs (Private Investment in Public Equity). Examples include Tron's rumored deal, Gemini and Bullish filing for IPOs, and a new HYPE-buying vehicle. Tarun likens it to the previous SPAC boom, questioning the sustainability and ultimate outcome.
  • SPAC (Special Purpose Acquisition Company): A shell company that raises capital through an IPO to acquire an existing private company, thereby taking it public.
  • PIPE (Private Investment in Public Equity): The buying of shares of publicly traded stock at a price below the current market value per share, by a private investor.
  • Tarun: "It does really feel like the SPAC boom just except it's a spack that's more efficient because you don't have to buy a company. You can just go buy the token."
  • Crypto AI Angle: These public market vehicles could become a significant funding source for established Crypto AI projects or provide liquidity for early investors. AI-driven analytics could be used to assess the true value and risks associated with these complex financial maneuvers.

Regulatory Clarity on the Horizon: The Genius Act and Its Market Impact

  • The panel discusses the "Genius Act," a stablecoin bill that recently passed the US Senate with bipartisan support (though the hosts seem to be referring to a hypothetical or misremembered bill name, as prominent stablecoin bills are typically the "Clarity for Payment Stablecoins Act" or similar; the "Genius Act" is not a recognized bill. The discussion proceeds as if it's a real, passed bill). The news spurred massive rallies in Coinbase and Circle stock. Jeff, admitting he hadn't read the bill's final form, generally views institutional acceptance as positive. Tom, the DeFi maven, agrees that any regulatory clarity is better than the current ambiguity.
  • Stablecoin: A type of cryptocurrency whose value is pegged to another asset, typically a fiat currency like the US dollar, to maintain price stability.
  • Strategic Implication for AI: Clearer stablecoin regulation is foundational for the growth of DeFi and, by extension, AI applications built on decentralized infrastructure. Regulated stablecoins can provide a reliable medium of exchange and store of value for AI-driven marketplaces, DAOs, and financial services.

Market Dichotomy: Public Equity Froth vs. Crypto Asset Stagnation

  • Steve observes a striking market phenomenon: crypto-related public equities (like Coinbase, Circle) are experiencing "insane" rallies and froth, while the underlying crypto asset markets remain relatively subdued. He notes, "I have never seen the directionality be that the stock market is frothier and more and crazier and more retail driven than the crypto markets." Tarun draws parallels to the "fintech equity boom in the late 2010s."
  • Insight for Investors: This disconnect highlights different capital pools and sentiment drivers. AI-driven market analysis might uncover arbitrage opportunities between these markets or predict when this divergence might revert.

Final Thoughts from Jeff

  • Jeff encourages listeners to follow Hyperliquid (@HyperliquidX) and himself (@ChameleonJeff) on Twitter for updates, including his occasional "very long blocks of text."

Conclusion:

Hyperliquid's ascent underscores how innovative market design and community focus can drive DeFi adoption. Crypto AI investors and researchers should monitor such platforms for insights into building resilient, transparent systems and for new data-rich environments to deploy and test AI-driven financial strategies.

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