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December 19, 2025

How AI Will Transform Fintech In 2026

Fintech has matured from a niche startup category to the core of financial services. The next wave of innovation, powered by AI, will shift focus from simply providing digital access to delivering "excellence" in financial products, while simultaneously igniting an unprecedented arms race against AI-driven fraud.

1. Fintech's Mainstream Evolution

  • “We've ended now with fintech is in my opinion synonymous with financial services. And it goes beyond just financial services as well.”
  • Seasonal Cycles: Fintech navigated distinct market "seasons": a "late spring" of growth (2018-2019), an "insane summer boom" (mid-2020 to early 2022) capturing 25% of all venture capital, a "winter" (late 2022-2023) with near-zero funding, and is now in "early to mid-spring."
  • Embedded Finance: The idea that "every company is a fintech company" evolved into embedded finance. Non-financial entities like Ford or John Deere now integrate financial services directly into their core offerings, making finance an invisible layer.
  • Incumbent Adoption: Large financial institutions, once resistant to external tech, now actively seek and adopt best-in-class fintech software. This shift is driven by the clear productivity gains offered by AI, making technology adoption a board-level priority.

2. From Access to Excellence: AI's New Frontier

  • “What we've done is we've taken traditional financial services and we've made it digital. We haven't necessarily made it excellent. That's the next horizon for us.”
  • Beyond Digitization: The first fintech wave digitized traditional services, offering online mortgages or mobile banking. The next frontier is making these services truly superior, solving inherent problems like opaque credit scoring or manual back-office tasks.
  • AI-Driven Personalization: AI will enable "agentic financial services," where applications handle complex tasks like mortgage applications or personalized money management. Imagine an AI that automatically sweeps your paycheck into high-yield savings while covering daily expenses.
  • Smarter Credit: AI can build more logical credit scores based on real-time income and expenses, rather than just historical repayment data. This offers a dynamic, fairer assessment of creditworthiness.

3. The AI Fraud Arms Race

  • “It turns out the biggest use case for AI is fraudsters committing fraud against financial services companies. Financial fraud is growing at like 18 to 20% a year, which is insane and it's already a huge market.”
  • AI's Dark Side: The most immediate and impactful application of AI in finance is by fraudsters. AI enables more sophisticated, scalable, and personalized attacks, accelerating financial fraud at 18-20% annually.
  • Sophisticated Scams: AI powers advanced scams like "pig butchering," where AI agents conduct long, convincing conversations to trick individuals into sending money, replacing human fraud factories.
  • Defensive Innovation: Companies like Plaid are building network-linked anti-fraud suites (e.g., Plaid Protect) that analyze user actions across multiple fintechs and banks, device data, and other datasets to identify anomalous behavior and fight deepfakes.

Key Takeaways:

  • Strategic Shift: The fintech market is moving from "digitizing everything" to "optimizing everything with AI." This means a focus on efficiency, personalization, and solving deep-seated financial problems.
  • Builder/Investor Note: Opportunities abound in B2B AI software for financial institutions and in consumer fintechs that prioritize "excellence" over mere access. However, the escalating AI fraud threat demands significant investment in defensive technologies.
  • The "So What?": Over the next 6-12 months, expect a surge in AI-powered financial products and services, but also a corresponding increase in the sophistication and volume of financial fraud. The battle for trust and security will define the winners.

For more insights, watch the podcast here: Podcast Link

This episode reveals AI's immediate, unsettling impact on financial fraud while charting its inevitable course to redefine fintech operations and consumer experiences by 2026.

Fintech's Cyclical Evolution: From Niche to Mainstream

  • COVID Boom & "Fintech Winter": Mid-2020 to early 2022 saw an "insane growth period," with 25% of all venture dollars flowing into fintech. This abruptly ended in late 2022, ushering in a "fintech winter" characterized by near-zero venture funding and a significant washout of less resilient companies.
  • Maturation and Rebundling: The "thaw" period (2023-2024) forced surviving fintechs to expand offerings beyond point solutions, integrating lending, investments, and deposits to become full-stack financial providers. This led to a stronger, more mature industry.
  • Embedded Finance & Incumbent Shift: Fintech is now synonymous with financial services, extending into embedded finance (e.g., Ford, John Deere offering financial products). Large banks, once dismissive, now assert themselves as major fintech players, heavily investing in technology.
  • Zach argues, "We've ended now with fintech is in my opinion synonymous with financial services."

Beyond Access: Fintech's Pursuit of Excellence and Ubiquity

  • Solving Endemic Problems: The next frontier involves improving core financial functions like credit scoring. Traditional credit files lag, failing to reflect real-time financial health (e.g., increased income, stable expenses). New models aim for logical, transparent scoring.
  • Ubiquitous Financial Services: Fintech is integrating into everyday life, extending beyond dedicated apps. This includes Buy Now, Pay Later (BNPL) options everywhere, widespread card issuance, and embedded digital wallets.
  • Agentic Financial Services: The future points to "Agentic Financial Services" where AI applications manage complex tasks like mortgage applications, offering efficiency and speed.
  • Zach states, "What we've done is we've taken traditional financial services and we've made it digital. We haven't necessarily made it excellent."

AI's Double-Edged Sword: Escalating Fraud and Operational Overhaul

  • Fraud's AI-Driven Surge: Financial fraud is growing at 18-20% annually, with AI enabling sophisticated schemes like "pig butchering" (AI-driven social engineering scams that trick individuals into sending money). The "mouse is winning" in this cat-and-mouse game.
  • Incumbent Adoption: Large financial institutions, historically resistant to external technology (e.g., Goldman Sachs' proprietary SecDB and email client), are now embracing best-in-class AI software. This marks a cultural shift from "build everything in-house" to "adopt the best."
  • Productivity Gains & Board-Level Momentum: AI tools like GitHub Copilot demonstrate tangible productivity gains. CEOs and board members intuitively grasp AI's business impact, accelerating enterprise sales cycles for AI-driven fintech solutions.
  • Automating Back-Office Workflows: Significant opportunity exists in automating manual processes across risk, compliance, legal, vendor onboarding, and treasury management. AI can perform tasks like building bond ladders or managing loan servicing with voice agents (e.g., Salient's multilingual, UDAAP-compliant agents).
  • Zach reveals, "It turns out the biggest use case for AI is fraudsters committing fraud against financial services companies."

Crypto's Convergence: New Form Factors for Core Behaviors

  • Behavioral Continuity: Consumers' fundamental desires (speculation, prediction, saving, investing) remain constant. Crypto offers new interfaces for these activities, such as speculating on Bitcoin or participating in prediction markets (e.g., Kalshi, PolyMarket).
  • Regulatory Influence & RWA Tokenization: Regulatory clarity and the embrace of innovation by incumbent financial institutions are driving crypto mainstream adoption. This includes the integration of stablecoins and the tokenization of real-world assets (RWA).
  • Dual Trajectories: A convergence is likely between one side of crypto (e.g., USDC wallets, digital checking accounts) and core financial services. Simultaneously, crypto's "crazy out there stuff" will continue to push innovation boundaries, potentially independent of traditional banking.
  • David notes, "A lot of the enthusiasm I would say here is about the existing kind of financial system adopting things like stable coins or maybe even tokenizing kind of real world assets."

Plaid's Strategic Pivot: Enabling Agentic Finance and Risk Mitigation

  • Platform for Emergent Behavior: Plaid's strategy involves building tools for consumers to safely link data with AI agents and for those agents to execute actions (analysis, money movement). The company then observes and optimizes for emergent behaviors, while identifying and mitigating new risks.
  • Anti-Fraud Innovation: Plaid's Protect suite offers a network-linked, cross-fintech, cross-bank anti-fraud tool. It assigns trustworthiness scores based on user actions, bank data, and device data, providing critical signal against AI-driven fraud.
  • Modern Credit Scoring: Plaid's Lens Score provides a modern consumer credit score based on real-time income and expenses, offering a more logical and dynamic assessment of creditworthiness than traditional models.
  • Zach explains, "Our job as it relates to AI is like let's build tools that allow consumers safely to link their data with agents."

Investor & Researcher Alpha

  • Fraud Detection & Prevention: The accelerating AI-driven fraud wave creates an urgent, massive market for advanced anti-fraud solutions. Investors should prioritize companies building network-effect-driven, AI-native defense mechanisms.
  • Enterprise AI for Financial Institutions: The shift in incumbent banks' posture towards external technology, coupled with C-suite understanding of AI's impact, signals a prime opportunity for software companies selling AI-powered workflow automation into the financial enterprise.
  • New Credit Models: Traditional credit scoring is obsolete. Research into and investment in dynamic, income/expense-based credit models (like Plaid's Lens Score) will unlock new lending opportunities and improve risk assessment.

Strategic Conclusion

AI is rapidly reshaping fintech, simultaneously fueling sophisticated fraud and driving unprecedented operational efficiency within financial institutions. The industry's next step involves a collective, aggressive pivot to AI-native defense while fully integrating AI to automate core financial workflows and enhance consumer experiences.

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