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August 27, 2025

ETHZilla: Ethereum’s Monster Treasury Company | McAndrew Rudisill & Avichal Garg

ETHZilla Chairman McAndrew Rudisill and Electric Capital Partner Avichal Garg join the show to break down the ETH treasury boom, explaining how a fundamental shift in capital markets has turned ETH into a monster asset class ripe for institutional accumulation.

The Capital Markets Unlock

  • "The credit guys, the debt markets are now willing to consider Bitcoin and ETH as collateral. And that was a thing that you didn't have 5 years ago. All of a sudden, you have a $2.5 trillion collateral that previously you couldn't really touch."
  • The explosion of crypto treasury companies isn't just a trend; it's the result of a tectonic shift in finance. For the first time, institutional debt markets recognize Bitcoin and Ether as "high-quality liquid collateral," placing them in the same category as commodities, real estate, and securities portfolios. This unlock allows companies to tap into vast pools of credit, borrowing capital at relatively low rates to acquire assets they believe will appreciate significantly faster. It’s the "infinite money glitch" Michael Saylor pioneered, and now ETH treasuries are plugging into the same capital plumbing.

Ether’s Institutional Ascent

  • "Ethereum is where Bitcoin was in 2019. Wall Street is about to figure out what the hell this thing is. The capital markets will look at these characteristics in the same way that they looked at the characteristics of gold versus Bitcoin and they said, 'Wait a second, Bitcoin just checks all the same boxes. Of course, I would rather have Bitcoin.' I think the capital markets wake up and they just say, 'Wait a second, ETH checks all the same boxes. Like why wouldn't I have this too?'"
  • The bull case for ETH mirrors Bitcoin's journey five years ago. It’s a store of value asset that checks all the same boxes as Bitcoin—portable, divisible, scarce—but with two key upgrades: native yield generation through staking and programmability. This is driven by a powerful flywheel effect: stablecoins bring users, who then demand DeFi services, which rely on ETH as the primary reserve asset. This cycle drives demand for ETH, increases its price and security, and attracts more institutions, repeating the process on a larger scale.

The Coming DeFi Afterboom

  • "We think that maybe you hit that sort of '05 to '08 kind of window where the rails are set and everybody understands it and it's ready to go. We're about fiveish years now after DeFi summer and so maybe the setup is the right setup now finally."
  • With billions of dollars flowing into ETH treasuries like ETHZilla, this capital needs to be put to work. While some will go to staking, a significant portion will seek higher yields in the on-chain economy. This sets the stage for a potential "DeFi afterboom," where institutional-grade protocols become the primary beneficiaries of this massive capital injection. The DeFi primitives built during 2020’s "DeFi Summer" may finally be mature enough to absorb institutional flows, similar to how the dot-com era’s ambitious ideas became successful businesses years later once the infrastructure caught up.

Key Takeaways:

  • A new era of crypto investing has begun, driven by institutional capital and sophisticated financial engineering. The rise of ETH treasuries isn't just about accumulating an asset; it's about transforming it into a productive, cash-flow-generating engine.
  • Collateral is King. The single biggest unlock this cycle is the acceptance of BTC and ETH as high-quality liquid collateral by traditional debt markets, enabling a new wave of leveraged accumulation.
  • Treasuries Trump ETFs. ETH treasury companies offer a superior investment vehicle to ETFs by generating active yield through DeFi strategies and providing shareholders with a premium on compounding cash flows.
  • Bet on the DeFi Blue Chips. The influx of billions from ETH treasuries searching for yield could ignite a "DeFi afterboom." The primary beneficiaries will be time-tested, institutional-grade protocols.

Link: https://www.youtube.com/watch?v=W59w6YmzBAE

This episode reveals the capital markets unlock behind the ETH treasury boom—how Ethereum's emergence as high-quality liquid collateral is enabling companies like ETHZilla to tap into traditional debt markets, mirroring Michael Saylor's Bitcoin strategy.

Introduction to ETHZilla and its Ambitions

  • Mac confidently states their goal is to challenge BitMine, led by Tom Lee, for the top spot on the ETH treasury leaderboard.
  • Their strategy involves daily market buys and access to a billion-share shelf for ATM (At-The-Market) offerings, a method where public companies sell newly issued shares directly into the market to raise capital.
  • Avichal provides a strategic nuance, suggesting that Tom Lee's stated target of acquiring 5% of the total ETH supply will eventually create a natural ceiling, opening a window for other treasury companies like ETHZilla to gain ground.

The Investor Case: Why Peter Thiel Chose a Treasury Company

  • Mac explains that ETHZilla’s differentiated strategy was a major draw. The company partners with Electric Capital to actively manage its ETH holdings and generate significantly higher yields than competitors.
  • This approach creates a powerful free cash flow engine, with the generated yield being used to acquire more ETH, creating a compounding effect for shareholders.
  • Mac highlights their deep connections with DeFi founders, which provides unique access to high-yield protocols and emerging opportunities in RWA (Real-World Assets), which are physical or traditional financial assets represented as tokens on a blockchain.

Treasury Companies vs. ETFs: The Yield Advantage

  • Mac points out that ETFs charge management fees (around 1.5-2%), which creates a drag on returns. In contrast, treasury companies generate cash flow, allowing their shares to trade at a premium to their NAV (Net Asset Value), which is the underlying per-share value of the ETH they hold.
  • Avichal adds a critical insight: even when staking ETFs are approved in the U.S., they will likely underperform. To manage daily redemptions, ETFs must keep a significant portion of their ETH (e.g., 20-25%) liquid and unstaked, especially given Ethereum's ~20-day staking withdrawal queue.
  • "By definition, the ETFs will always underperform staking," Avichal states, because treasury companies are not subject to the same immediate liquidity constraints and can stake a much higher percentage of their assets.

The Michael Saylor Playbook: Tapping into Debt Capital Markets

  • He breaks down the "infinite money glitch": borrowing capital from credit markets at a relatively low interest rate (e.g., 10%) to purchase an asset (like Bitcoin or ETH) that has historically appreciated at a much higher rate (e.g., 30-40% annually).
  • This leverage allows the company's stock to dramatically outperform the underlying asset, as seen with MicroStrategy's 30x return compared to Bitcoin's 8x over a similar period.
  • Mac adds that Ethereum's higher implied volatility makes it particularly attractive for investors in convertible notes—a type of debt that can be converted into equity—as they gain exposure to both the asset's upside and its volatility.

Understanding the Leverage and Associated Risks

  • Avichal clarifies that the primary risk with firms like BlockFi was rehypothecation, the practice of reusing client collateral for their own trading, which creates fragile, interconnected loops that can quickly unwind.
  • The treasury company model avoids this but faces a different primary risk: a prolonged bear market. If debt comes due when the asset's price is depressed, the company could be forced to sell its holdings at the worst possible time, potentially triggering a "death spiral."
  • The main defense against this is the ability to refinance debt in the vast capital markets rather than liquidating assets. This also underscores a systemic risk: if any single treasury company accumulates too large a percentage of the total ETH supply, it could pose a threat to the entire network's stability.

The Great Unlock: Crypto as High-Quality Liquid Collateral

  • He explains that just five years ago, institutional lenders did not consider crypto assets as worthy collateral. However, the launch of ETFs and increased regulatory clarity from the SEC have fundamentally changed this perception.
  • This shift has unlocked a multi-trillion-dollar pool of collateral that was previously inaccessible to credit markets. These markets are now eager to lend against Bitcoin and ETH to generate yield, providing a massive new source of capital for crypto companies.
  • "All of a sudden, you have a $2.5 trillion collateral that previously you couldn't really touch," Avichal explains. "And so these credit guys, these debt guys are like, 'This is great. I have a new form of collateral I can lend against.'

Why Now? The Sudden Rise of ETH Treasury Companies

  • Regulatory Clarity: The appointment of a new SEC chair and the resolution of lawsuits against Ethereum developers provided a clear green light, removing long-standing uncertainty.
  • Stablecoin Growth: The maturation of the stablecoin market, which is predominantly based on Ethereum, and progress on U.S. stablecoin legislation highlighted Ethereum's foundational role in the future of finance.
  • Institutional Understanding: Wall Street is finally beginning to grasp Ethereum's value proposition, viewing it as being at a similar inflection point to where Bitcoin was in 2019. The market is shifting from a "winner-take-all" view to recognizing that multiple digital store-of-value assets can coexist.

The Bull Case for Ether: A Store of Value with a Flywheel

  • He describes a "flywheel" effect: growing demand for stablecoins fuels demand for DeFi protocols to generate yield. ETH, as the primary reserve asset and collateral in DeFi, sees increased demand, which drives up its price and network security. This, in turn, attracts more institutional capital, further boosting stablecoin usage and completing the cycle.
  • The speakers argue that ETH meets all the criteria of a store of value (portability, divisibility, scarcity) while offering two distinct advantages over Bitcoin: native yield through staking and superior programmability.

ETHZilla's Secret Sauce: On-Chain Yield Generation

  • Mac contrasts the two treasury types: a Bitcoin treasury is a pure bet on the asset's price appreciation, whereas an Ethereum treasury is also a bet on the growth of the on-chain economy.
  • ETHZilla plans to deploy its ETH holdings across a spectrum of on-chain strategies, ranging from base staking and LRTs (Liquid Restaking Tokens) to providing liquidity for new, thoroughly vetted DeFi protocols.
  • Avichal frames this as a win-win strategy: shareholders benefit from outsized yield, while the capital actively helps bootstrap and strengthen the Ethereum ecosystem, thereby increasing the value of their core ETH holdings.

Market Dynamics and The Michael Saylor Threat

  • He introduces a novel and potent threat: activist investors. If a treasury company's stock trades at a significant discount to its NAV, an activist could acquire a controlling stake, force the liquidation of its assets, and capture the arbitrage.
  • He speculates that Michael Saylor could become the ultimate activist predator in this scenario, targeting underperforming ETH treasuries.
  • This would be a "double whammy" for Saylor: he could acquire capital at a discount to buy more Bitcoin while simultaneously attacking and suppressing the price of a competing digital asset.

The DeFi Afterboom: A Consequence of the Treasury Boom?

  • Avichal strongly supports this idea, arguing that even a small percentage of this massive capital base being deployed into on-chain protocols will be a monumental catalyst for the DeFi ecosystem.
  • He draws a compelling parallel to the dot-com era, suggesting that DeFi Summer in 2020 was like the 1999 bubble—the right ideas and primitives were invented, but the market was too early. Now, with institutional rails in place, the ecosystem may finally be ready for mainstream adoption.
  • This points to a clear strategic opportunity for investors: focusing on time-tested, institutional-grade DeFi "blue chips" that are best positioned to absorb this incoming wave of capital.

Conclusion

ETH's maturation into institutional-grade collateral is unlocking traditional debt markets, a structural shift that positions ETH treasuries as a powerful new force. Investors should monitor their capital deployment into DeFi, as this flow of funds could signal the next major growth phase for both the asset and the ecosystem.

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