Empire
July 25, 2025

Don’t Overtrade The Retail Cycle | Weekly Roundup

In this weekly roundup, Jason and Rob from Dragonfly dive into the return of retail mania, dissect the frothy market for Digital Asset Treasury companies, and analyze the competitive shakeups in the perpetuals and NFT markets.

The Return of Retail Mania

  • "It's very clear animal spirits are back... and they're back in a way that retail hasn't been back for a long time."
  • "When you start to see a really rapid increase in open interest, that's when you can see the froth coming... at times last week the funding rates on XRP were like 90 to 100% annualized."
  • Animal spirits have returned with a vengeance, driving not only crypto but also meme stocks like Kohl's and GoPro, which saw massive volume surges reminiscent of 2021.
  • Market froth is evident in leverage metrics. Open interest in XRP perpetuals exploded, with traders willing to pay 90-100% annualized funding rates, signaling extreme speculative behavior.
  • The current environment has shifted to an "everything goes up" phase, with NFTs, L1s, L2s, and even "dino coins" all rallying. This marks a broader, more retail-driven cycle than the institution-led rallies of early 2024.

The Digital Asset Treasury Frenzy

  • "The froth and the amount of people trying to rush into this is incredible. There's just not going to be enough buying demand for all of these. There needs to be some differentiation if you're going to do it."
  • Athena’s $360M treasury program, which caused its token price to double, succeeded because it offered investors a way to acquire ENA tokens at a discount. The company is now set to buy back up to 8% of its circulating supply.
  • The market is becoming saturated. One banker reported receiving five inquiries to place new digital asset treasury deals in a single 24-hour period, indicating a rush to replicate Athena’s success.
  • For these treasury vehicles to work, the underlying protocol needs a strong fundamental narrative (like Athena’s revenue), high liquidity, a mostly unlocked token supply, and a structure that benefits all investors, not just insiders.

Perpetuals Market Shakeup

  • "The protocol itself [Pump.fun] has been getting absolutely crushed in market share the last week... pump is now like 10% market share."
  • Pump.fun’s token price collapsed due to a double whammy: a massive presale allocation to liquid funds left few buyers post-launch, and its protocol usage plummeted. In one week, its market share fell from a dominant position to just 10% relative to competitors like BonkBot.
  • Coinbase's US perpetuals launch is showing signs of weak organic demand. Data reveals high trading volume but disproportionately low open interest, suggesting activity is driven by incentivized market makers rather than actual users taking positions.

Key Takeaways:

  • In a market defined by widespread froth, the most reliable way to lose money is to constantly chase the latest trend. The underlying fundamentals and competitive dynamics still dictate long-term winners.
  • Don’t Overtrade The Cycle: In a "rip your face off" bull market, the biggest mistake is overtrading. The guaranteed way to lose is by chasing narratives, as you'll always be behind the curve.
  • Digital Treasuries Require Real Value: Athena's treasury success is not a blank check for every protocol. It hinges on a strong fundamental story and, critically, offering investors a discounted entry—a feature most copycats will lack.
  • On-Chain Metrics Trump Hype: Pump.fun’s collapse is a stark reminder that token price ultimately follows on-chain fundamentals. Its market share was crushed by competitors, proving that protocol usage, not fundraising hype, is the real leading indicator.

For further insights and detailed discussions, watch the full podcast: Link

This episode dissects the resurgence of retail-driven market froth, revealing why the biggest risk for investors right now isn't missing a trend, but overtrading and chasing the cycle.

The Return of Retail Mania

  • Meme Stock Frenzy: Yano points to the parabolic moves in meme stocks like Open Door (up 300%), American Eagle (up 28% after a celebrity ad), and GoPro (up 100%), indicating a 2021-style retail-driven mania.
  • Crypto Altcoin Surge: Rob notes that this excitement has spilled into crypto, with not just major assets but also older "dino coins" like Tezos seeing a 90% month-over-month increase.
  • A Familiar Pattern: Rob observes that the current market behavior, particularly on platforms like Reddit's WallStreetBets, mirrors the GameStop short squeeze mania, suggesting a broad-based return of retail speculation.

Analyzing Market Leverage and Froth

  • Rob provides a technical breakdown of the underlying market structure, highlighting extreme levels of leverage and froth that investors must watch. He points to Open Interest (OI)—the total value of outstanding derivative contracts—as a key metric for gauging market leverage.
  • Leverage Washout: A significant amount of leverage (around 30% of OI) was washed out between Friday and the night of the recording, followed by a sharp rebound, indicating highly speculative and volatile behavior.
  • Extreme Funding Rates: Rob uses CoinGlass to track OI and points to funding rates—payments between traders to keep perpetual contract prices aligned with spot prices. He highlights that funding rates for XRP on Hyperliquid reached 90-100% annualized, meaning traders were willing to pay extreme premiums to long the asset.
  • Strategic Implication: Rob explains, "when you start to see a really rapid increase in open interest... and you start seeing funding rates blow out... that's when you can see the froth coming." Investors should monitor these metrics to anticipate volatility and potential liquidations.
  • Seasonal Headwinds: Rob adds a note of caution, mentioning that markets are entering August, a historically slow and low-volume period, which could challenge the sustainability of the current rally.

Is the Four-Year Cycle Dead?

  • The conversation shifts to whether the traditional four-year crypto market cycle is still relevant. While the current price action shockingly resembles 2021, Rob argues the market's underlying structure has fundamentally changed.
  • Institutional Influence: Rob believes the typical four-year cycle is over due to increased sophistication and institutional participation, including the Bitcoin ETF. He argues institutions invest with different time horizons and are not bound by crypto-native cycles.
  • Structural Buying Pressure: The emergence of Digital Asset Treasury companies (DATs), which we will discuss later, creates structural, non-cyclical buying pressure on the underlying tokens.
  • Investor Takeaway: While historical patterns can be a guide, investors should not assume a repeat of the 2021 "double top" and subsequent bear market. The influx of institutional capital may lead to less volatility and different cycle dynamics over the long term.

Navigating a Frothy Market: To Trim or Not to Trim?

  • Yano asks Rob about his personal strategy in a frothy market, leading to a discussion on risk management for both VCs and operating companies.
  • The VC Perspective: Rob, representing Dragonfly (a VC firm), clarifies they are long-term investors, not traders. His personal strategy is to hold high-conviction large-cap assets like Ethereum, Solana, and Bitcoin for the long term, avoiding daily portfolio checks.
  • The Operator's Pragmatism: In contrast, Yano reveals that Blockworks, his company, is beginning to "aggressively trim" its crypto treasury. His rationale is that for an operating business, survival is paramount, and securing cash reserves during market peaks is a prudent risk management strategy.
  • Actionable Insight: This highlights a key difference in strategy. While long-term investors may hold through volatility, operators or those with shorter time horizons should consider de-risking and taking profits when market sentiment is euphoric.

The Rise of Digital Asset Treasury Companies

  • A significant portion of the discussion focuses on the new wave of Digital Asset Treasury companies, using the recent Athena deal as a prime case study. These are publicly traded vehicles designed to hold crypto assets, offering traditional investors equity-based exposure.
  • Deconstructing the Athena Treasury Play: Athena launched a $360 million treasury vehicle called Stablecoin X.
    • $260 million was raised in cash, and $100 million was contributed in locked ENA tokens.
    • The vehicle will use the cash to buy more locked ENA tokens from the foundation, which will then use the proceeds to buy spot ENA on the open market (approx. $5 million/day for six weeks).
    • Rob explains the core goal is to allow the vehicle to acquire tokens at a discount, making the shares attractive to investors seeking an uplift relative to the spot price.
  • Market Saturation and Strategy: Rob warns that the market is becoming saturated with these vehicles. He recounts a banker telling him they "had five people reach out within 24 hours looking for a banker to be a placement agent on one of these."
  • Who is this Right For?: Rob argues this model only works for protocols with:
    1. A strong, fundamental revenue story that investors can believe in (like Athena).
    2. A mostly unlocked and liquid token supply.
    3. A structure that provides a clear benefit (e.g., discounted tokens) to all shareholders, not just insiders.

A Critical Look at Digital Asset Treasuries

  • The hosts analyze skeptical takes from industry veterans Nick Carter and Chris Burniske, who compared these vehicles to past failures.
  • Rob's Counter-Analysis: Rob disagrees that this is a repeat of the disastrous GBTC trade. He argues that unlike the illiquid, opaque structure of the old GBTC trust, these new vehicles are based on liquid collateral and standard equity structures.
  • The Real Risk: The risk isn't a "widowmaker" trade but rather paying a premium for an asset that could later trade at a discount to its net asset value (NAV). He cautions, "if you're buying this thing at 105 cents and you're hoping it trades at a premium... that strikes me as, you know, potentially a very risky trade."

The Pump.fun Post-Mortem

  • The conversation turns to the poor performance of the Pump.fun (PUMP) token, which has been in a steady decline since its launch.
  • Oversized Private Sale: Rob had previously heard the sale to liquid funds was upsized from a planned $250 million to around $770 million. This meant there was "no buyer left who had like real size" when the token launched publicly.
  • Cratering Market Share: More importantly, Pump.fun's protocol usage has been "absolutely crushed." On a 7-day basis, its market share has fallen to just 10% relative to competitor BonkBot, which offers better revenue sharing for creators.
  • Investor Insight: This serves as a case study in looking beyond tokenomics. Even with a massive treasury, a protocol losing its fundamental user base and market share will struggle to maintain its valuation.

Coinbase Enters the Perp Wars

  • The hosts discuss Coinbase's recent launch of perpetual futures in the U.S. and its potential impact on market leaders like Hyperliquid.
  • Minimal Impact on Hyperliquid: Rob believes Coinbase's launch has had "basically zero" impact on Hyperliquid's price, as their core user bases are different. Coinbase targets KYC'd U.S. users, while Hyperliquid attracts non-KYC and international traders.
  • Analyzing On-Chain Volume: Rob points to CoinGlass data showing Coinbase's Open Interest to 24-Hour Volume ratio is extremely low (0.16) compared to CME (1.66) or Binance (0.6).
  • Strategic Interpretation: A low ratio implies that the volume is likely driven by incentivized market makers rather than genuine, long-term takers of leverage. Rob concludes, "it strikes me that Coinbase has basically no demand for the product at this moment on a relative basis."

The NFT Market Reawakens

  • The discussion concludes with a look at the NFT market, where blue-chip collections like CryptoPunks, Pudgy Penguins, and Meebits are seeing significant price increases.
  • A Classic Rotation Play: Both hosts agree this is not driven by new fundamentals but is a classic rotation. Traders who have made profits in memecoins and altcoins are now rotating that capital into NFTs to "flex on chain."
  • The "Real" Bull Market: Yano frames this as a sign of a broad, all-encompassing bull market where every sector—L1s, L2s, NFTs, dino coins—is rising.
  • The Biggest Mistake to Avoid: Yano offers a final piece of critical advice: "The guaranteed way to lose money is to chase every single trend because you'll always be behind."

This episode highlights that while retail-driven euphoria creates widespread opportunities, it also introduces significant behavioral risks. For investors and researchers, the key is to maintain discipline, focus on fundamental value, and use on-chain metrics to gauge market sentiment rather than chasing every short-lived narrative.

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