Proof of Coverage Media
August 26, 2025

Catching Up with Natix at DePIN Summit Africa 2025

In the heart of Mombasa, Kenya, Natix outlines its strategic pivot from a mapping "vitamin" to an autonomous driving "painkiller," detailing how it leverages demand-led growth in emerging markets and why Solana's superior user experience is non-negotiable for onboarding the next wave of DePIN contributors.

The Autonomous Driving Painkiller

  • "Our type of data, let's call it DePIN type of data, to mapmaking is a vitamin, versus to autonomous driving is a painkiller."
  • "If you have data that is even 8 months old, 10 months old, even one and a half years old for autonomous driving...people are still interested, they will pay for it because...what they're interested from the video data is the traffic behavior."
  • Natix is focusing on the autonomous driving industry, a market that pays significantly more for data and has a more desperate need. Data for training AI models on edge cases (like jaywalking or animal crossings) is a critical bottleneck that Natix’s DePIN network can solve.
  • Unlike mapmaking data, which decays in value after 3-4 months, autonomous driving data retains value for over a year because it captures timeless traffic behaviors needed for AI training.
  • The data requirements are far more rigorous, demanding 360-degree video at up to 50 frames per second from six cameras, plus heavy metadata—a dataset their Tesla-compatible device is built to capture.

Demand-Led Global Expansion

  • "For us to reward them with Natix, we need to find data customers. And that's what we're trying to do right now. So we're trying to find mapmakers, last mile delivery, and mobility companies that are interested in mapping data."
  • Natix is expanding into emerging markets like Africa, where "leapfrog" technology adoption creates a higher product-market fit for crypto-enabled solutions.
  • The company avoids a "spray and pray" model for token incentives. Instead, it establishes "rewarded regions" only after securing local data customers, ensuring the network's supply side is built on real economic demand.

Why Solana is the DePIN Chain

  • "I think this very good DEX tooling that they have, very good wallet services that they have, really makes Solana very easy to use for a grandma or an average Joe. And that's a lot of our users in DePIN are normal people, they're not necessarily crypto-native."
  • Solana’s ecosystem provides a superior user experience, crucial for attracting the non-crypto-native users that dominate DePIN networks.
  • Integrated features in wallets like Phantom, such as in-app swaps, remove major friction points. Users can easily convert rewards to USDC or other tokens without navigating complex DEXs, meaning the NATIX token doesn’t require numerous centralized exchange listings for liquidity.
  • Solana is seen as the only major L1 blockchain giving significant, dedicated attention to fostering the DePIN ecosystem.

Key Takeaways

  • The future of DePIN is tied to solving high-value, enterprise-grade problems and providing a seamless user experience for everyday contributors.
  • Find the Painkiller, Not the Vitamin. DePIN projects creating indispensable solutions for high-paying industries (like autonomous driving) will capture far more value than those offering marginal improvements (like basic mapmaking).
  • User Experience is the Ultimate Moat. For DePIN to scale beyond crypto natives, the experience must be effortless. Solana's wallet infrastructure is currently setting the standard, abstracting away blockchain complexity.
  • Demand Before Supply. The most sustainable DePIN networks are built by securing data buyers first, then incentivizing data collectors. This ensures token rewards are backed by real revenue from day one.

For further insights and detailed discussions, watch the full podcast: Link

This episode reveals Natix's strategic pivot from mapmaking to the high-value autonomous driving data market, detailing why solving a "painkiller" problem for AI training is more lucrative than providing a "vitamin" service.

The Strategic Importance of Emerging Markets

The Natix representative begins by explaining his presence at the DePIN Summit Africa, framing the continent as a critical emerging market for crypto and DePIN (Decentralized Physical Infrastructure Networks). DePIN projects leverage token incentives to build and maintain real-world infrastructure, such as data networks or sensor grids. He observes that Africa is experiencing a "leapfrog" effect, where populations adopt the latest blockchain-enabled technologies directly, bypassing intermediate legacy systems. This dynamic creates a strong product-market fit for projects like Natix seeking to expand their user base and network footprint.

A Demand-Led Approach to Global Expansion

Natix employs a deliberate, demand-led expansion model rather than a speculative "spray and pray" approach. This means the network only activates token rewards for data contributors in regions where there is confirmed demand from data customers. This strategy ensures that token incentives are used efficiently to collect valuable, monetizable data. In Africa, Natix is actively seeking customers in mapmaking and last-mile delivery, acknowledging that while the autonomous driving market is still nascent, the potential for map data is significant.

The Pivot to Autonomous Driving Data

The conversation highlights Natix's primary strategic focus: providing data for the autonomous driving industry. While the network's data can still be used for mapmaking, this is now considered a secondary byproduct. Autonomous driving AI models require immense volumes of real-world data for two core functions:

  • Training: Teaching the AI to navigate diverse environments, weather conditions, and "edge cases"—unpredictable, high-stakes events like sudden jaywalking or animals on the road.
  • Testing & Validation: Rigorously verifying the AI model's safety and performance before it is deployed in vehicles.

This market has fundamentally different and more demanding data requirements, positioning Natix in a specialized, high-value niche.

Why Autonomous Driving Data is a "Painkiller"

The representative details the critical factors that make autonomous driving data a far more valuable asset for a DePIN network compared to mapmaking data.

  • Higher Data Fidelity: Autonomous driving requires high-frequency video (30-50 frames per second) from multiple surrounding cameras, along with precise metadata from GPS and an IMU (Inertial Measurement Unit), which tracks a vehicle's orientation and velocity. This is far more complex than the periodic snapshots sufficient for mapmaking.
  • Higher Price Point: The specificity and critical importance of this data for AI safety and performance command a significantly higher price from customers.
  • Lower Information Decay Rate: Map data becomes outdated within 3-4 months as physical infrastructure changes. In contrast, autonomous driving data, which captures timeless traffic behaviors and edge cases, remains valuable for AI training for much longer—often 8 to 18 months.

The Natix representative powerfully summarizes this strategic advantage: "Our type of data... to mapmaking is a vitamin versus to autonomous driving is a painkiller."

How Natix Collects Data for AI Training

Natix's hardware, the VX360 device, plugs directly into Tesla vehicles to collect data. It captures video streams from the car's six surrounding cameras throughout an entire trip, providing a comprehensive, 360-degree view of the environment. This data is crucial for training and updating the AI models that run locally on the vehicle's onboard computer, such as Tesla's Full Self-Driving (FSD) system. The network's primary goal is to capture more edge cases to help developers build more robust and reliable autonomous systems.

The Solana Experience: Prioritizing User Adoption

The representative expresses strong satisfaction with building on Solana, citing its superior user experience (UX) as the main driver. This is a critical factor for DePIN projects, which often need to onboard large numbers of non-crypto-native users. He praises tools like the Phantom wallet for enabling seamless in-wallet swaps, allowing users to easily convert their Natix token rewards into USDC or other assets without navigating complex DEXs (Decentralized Exchanges). This frictionless experience is essential for retaining contributors who are not crypto experts, or as he puts it, "a grandma or an average Joe."

Future Roadmap: A Laser Focus on Revenue

Looking forward, Natix's roadmap is centered on one primary goal: revenue. The company is actively working with major players and top research scientists in the autonomous vehicle industry to secure high-value contracts. The representative emphasizes that while scaling the supply side of the network remains important, the immediate priority is to prove the business model by generating significant and sustainable revenue from its autonomous driving data.

Conclusion

This discussion highlights Natix's strategic evolution into a focused provider for the high-value autonomous driving data market. For investors and researchers, this underscores a key lesson: successful DePIN projects must move beyond just building supply and prove they can secure concrete, high-value demand for the data they collect.

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