Empire
June 29, 2025

Building Web3 Businesses Comparison (2021 vs 2025) With Sandeep Nailwal

Polygon co-founder Sandeep Nailwal breaks down the brutal reality of building in Web3 today versus the last cycle. The gold rush is over, and the difficulty level has been dialed up to expert mode.

The New Hard Mode for Crypto Founders

  • "A chain is definitely harder to run. I would say any kind of token-based venture is much, much, much harder."
  • Building a project with a token is significantly more difficult now than during the last bull run. The favorable market conditions and abundant liquidity that once buoyed new ventures have evaporated, increasing operational friction.
  • The comparison to Web2 is stark. A crypto founder might have raised $100 million on a whitepaper in the past, a feat nearly impossible in Web2 without substantial revenue and user traction. Today, that gap is closing fast.

The Fading Allure of Tokens

  • "The token literally adds two key values to your project. First, it can give you early investment ability... The second value that a token added is that... after the first year of your listing... you can be financially safe."
  • Historically, tokens offered two primary advantages: access to massive, early-stage capital and rapid personal liquidity for founders, a shortcut compared to the traditional 10-year Web2 grind.
  • These benefits are now double-edged. While airdrops can bootstrap a user base, Nailwal estimates that only about 10% of that initial engagement is authentic or lasting.

The Public Market Treadmill

  • "Apart from that, the token adds net negative value to you. You are constantly being ridiculed if the token price is not doing well."
  • Once the initial fundraising and user acquisition phases are over, a publicly-traded token often becomes a liability.
  • Founders are thrown onto a relentless treadmill of public scrutiny, where their project's success is judged daily by its token price. This creates immense psychological pressure and distraction, a burden most Web2 founders never have to face.

Key Takeaways:

  • The once-unquestionable benefits of launching a token are now heavily outweighed by the operational and psychological burdens. The current market demands more than just a good idea; it requires resilience and a value proposition that transcends speculation.
  • Tokens Are a Liability, Not an Asset: A public token is a "net negative" that subjects founders to constant market ridicule. It's a 24/7 public referendum on your work, unlike the comparatively insulated world of traditional startups.
  • The Era of Easy Capital Is Over: The days of raising $100M on a whitepaper are gone. Crypto fundraising now requires a level of traction and proof that is rapidly converging with the standards of traditional venture capital.
  • Founder Liquidity Is No Longer a Guarantee: The promise of quick financial freedom for founders is fading. The extreme volatility of crypto markets means paper wealth can disappear before it ever becomes life-changing.

For further insights and detailed discussions, watch the full podcast: Link

This episode reveals the harsh new reality of launching token-based ventures, exposing how the traditional crypto playbook of hype-driven fundraising is now a liability for founders.

The Fading Value of Token-Based Ventures

  • Past Advantage #1: Unprecedented Fundraising: Tokens allowed projects to raise massive capital—Sandeep cites an example of a project raising $80-100 million based on a whitepaper and hype. This level of funding is unheard of in the traditional Web2 world without substantial revenue and user traction, which typically requires years of development.
  • Past Advantage #2: Early Founder Liquidity: Unlike the decade-long grind often required in Web2 for a founder to see a financial return, crypto tokens offered the possibility of personal financial security within a year of listing. This was a major incentive for builders entering the space.

The "Net Negative" Reality of Tokens Today

  • Sandeep contends that these two primary benefits have largely evaporated, leaving founders with the downsides. He points out that airdrops—a marketing tactic where free tokens are distributed to generate awareness—bring in some initial users, but he estimates that “only 10% of that is real.” Beyond this superficial engagement, the token becomes a source of immense pressure and public scrutiny.
  • “But apart from that like token is token adds net negative value to you right like you are constantly being ridiculed if the token price is not doing well.”
  • Strategic Implication for Investors: The ability of a project, particularly in the AI space, to raise enormous sums pre-product should now be viewed with skepticism, not admiration. It signals a reliance on an outdated, hype-driven model. Due diligence must shift to focus on projects with clear, non-speculative utility for their token, independent of market sentiment.
  • Consideration for Researchers: This market shift demands new thinking in tokenomics, especially for resource-intensive AI models. Researchers should focus on designing systems where tokens grant tangible rights—like access to decentralized compute, governance over model updates, or rewards for verifiable data contributions—rather than simply acting as a speculative fundraising instrument.

Conclusion

Sandeep's analysis confirms that the value proposition for crypto tokens has fundamentally changed, shifting from a fundraising tool to a potential liability. Crypto AI investors and researchers must now prioritize projects where the token provides undeniable, long-term utility, as the market no longer rewards speculation alone.

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