Ventura Labs
April 7, 2025

AI is the new medium we need to prepare for

This discussion draws parallels between historical tech shifts—photography displacing portrait painting, television supplanting radio—and the rise of AI, suggesting AI is a nascent medium whose unique potential is still unfolding.

Technological Disruption Creates New Forms

  • "when photography was invented painters were suddenly like 'What the fuck?'... we used to, you know, most of their money came from doing portraits of rich people and all of a sudden the rich people are like 'No I want to have a photograph taken.'"
  • "painters went in the direction of abstraction... how can I paint something that can't exist in real life, so that was sort of ultimately their reaction to the invention of photography."
  • New technologies inevitably challenge established practices and economic models, forcing incumbents to adapt or fade. Photography disrupted portrait painting's dominance.
  • Adaptation often involves exploring avenues the new technology cannot easily replicate. Painters moved towards abstraction, a realm photography couldn't initially capture.
  • History shows disruption spurs evolution; old forms adapt (painting embraces abstraction) while entirely new art forms (photography) emerge.

Learning the Language of a New Medium

  • "the early television shows were just a person with a microphone, right, with a camera pointed at him but that wasn't television, right? television is cutting between scenes and camera tracking and dialogue and showing not telling..."
  • "everything that you did with radio you had to throw out the window because television was a completely different medium."
  • Emerging mediums often start by mimicking their predecessors (early TV looked like filmed radio) before discovering their unique identity.
  • Mastery involves learning the specific "language" – the techniques and capabilities – inherent to the new medium, like editing and visual storytelling unique to television.
  • True innovation requires discarding old constraints and embracing what makes the new medium fundamentally different.

AI: The Nascent Knowledge Medium

  • "I think AI is likewise a new medium a new a new sort of knowledge medium."
  • "I think we're in the age right now where everyone's just pointing a camera at a guy with a microphone and calling it television... whatever it is we haven't figured out tracking shots and cutting film yet but we will."
  • AI represents a fundamental new "knowledge medium," potentially as transformative as photography or television were in their time.
  • Current AI applications are akin to the most primitive stages of past media breakthroughs – we're still figuring out its basic grammar.
  • The full expressive power and unique techniques of AI as a medium are yet to be discovered but are expected to emerge significantly over the next decade.

Key Takeaways:

  • AI's trajectory will likely mirror previous technological shifts, evolving from imitation to innovation. We are currently in the experimental phase, akin to the earliest days of photography or television, before their true potential was unlocked. The coming years will define AI's unique contribution as a medium.
  • Think Medium, Not Just Tool: Frame AI as a distinct new medium, like photography or television, possessing its own emergent rules and artistic potential beyond mere task automation.
  • Expect Primitive Beginnings: Recognize that current AI applications are likely the rudimentary starting point, analogous to early TV, and anticipate far more sophisticated uses as we master its unique language.
  • Anticipate Decade-Long Evolution: Prepare for significant advancements over the next 10 years as the specific strengths, techniques, and "art forms" native to the AI medium become clearer and are refined.

For further insights and detailed discussions, watch the full podcast: Link

This episode explores the transformative potential of AI by comparing its emergence to historical technological shifts like photography and television, arguing that AI represents a fundamentally new medium whose true form is yet to be discovered.

Photography's Disruption and Painting's Adaptation

The discussion begins by drawing a parallel between the advent of AI and the invention of photography. The speaker notes the initial panic among painters, whose primary income often came from portraits, now threatened by the ease and novelty of photographic portraits. This historical example illustrates the disruptive power of a new technology that initially seems to merely replace an existing function. However, this disruption forced painting to evolve, leading artists towards abstraction – creating works that photography couldn't replicate, focusing on concepts beyond literal representation. This highlights how incumbent technologies often adapt by specializing or exploring new dimensions when faced with a disruptive newcomer.

The Evolution of New Art Forms

Photography itself didn't remain a simple tool for capturing reality; it evolved into a distinct art form. The speaker mentions Annie Leibovitz as an example, emphasizing that mastery in photography involves more than just operating the camera – it requires artistic skill, composition, and a unique perspective. This evolution from a technical novelty to a sophisticated medium suggests a potential path for AI. It implies that current AI applications, while impressive, might only scratch the surface of its eventual artistic or expressive capabilities, which will require human skill and vision to fully realize.

Television: From Radio with Pictures to a Unique Medium

The transition from radio to television provides another crucial analogy. Early television often mimicked radio formats, featuring static shots of speakers, essentially "a person with a microphone... with a camera pointed at him." This initial phase failed to leverage the unique capabilities of the visual medium. True television emerged only as creators developed techniques like scene cutting, camera movement, dialogue, and visual storytelling ("showing not telling"). This underscores the idea that a new medium requires time and experimentation to develop its own language and conventions, distinct from those it initially borrows or replaces.

AI: A Nascent Medium Awaiting Definition

Applying these historical lessons, the speaker posits that AI is currently in its "radio with pictures" phase – a powerful new knowledge medium whose unique potential is still largely untapped. We are exploring its capabilities, often by mimicking existing human tasks or creative forms, but haven't yet discovered the equivalent of television's "tracking shots and cutting film." The speaker expresses confidence that these unique AI-native forms and applications will emerge over the next decade. For Crypto AI investors and researchers, this suggests focusing on developments that move beyond mere imitation towards defining genuinely new capabilities and interactions inherent to AI itself.

Conclusion

This analysis frames AI not just as a tool but as a nascent medium, akin to photography or television in their early days. Investors and researchers should anticipate AI's evolution beyond current applications, seeking opportunities in platforms and protocols that define AI's unique, future capabilities rather than just replicating the past.

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