Bell Curve
July 4, 2025

0xResearch Cross-Post: Crypto Regulation, Breakout Apps, and TradFi’s Impact | Jon Charbonneau

In this cross-post from 0xResearch, Jon Charbonneau, Partner at Delphi Ventures, dissects the evolving crypto landscape, from constructive regulatory engagement to where the next breakout applications might emerge.

The Regulatory Tightrope Walk

  • "I was genuinely blown away by their [regulators’] understanding of these systems and their very positive intent to actually set the boundaries in a right place."
  • "Most of the stuff in crypto is arguably all regulatory arbitrage... [the positive interpretation is] what if we can build a system which actually makes those regulations just not relevant anymore."
  • Regulators at the Treasury and SEC are surprisingly well-informed and are proactively engaging with the industry to establish reasonable rules rather than just stifling innovation. This creates a more predictable environment for builders.
  • The industry needs a clear framework to distinguish truly decentralized protocols from centralized services with on-chain components. L2s, for example, have been slow to decentralize because their primary users—degen traders and airdrop farmers—are risk-tolerant and haven't created sufficient pressure for change.
  • The "DeFi mullet" model—a simple CeFi frontend with a DeFi backend—is gaining serious traction. Think Coinbase integrating Morpho vaults. This trend blends the trust of established brands with the efficiency of open protocols, but it demands clear consumer labeling about where funds are actually held.

The App Layer is the New Battleground

  • "Most of the value in the long run... is going to trend closer and closer towards who actually owns the user, because most of the background tech can just be kind of swapped out."
  • The war between new high-performance chains like Monad and Mega ETH won't be won on marginal tech specs. The winner will be determined by go-to-market strategy and who can attract the next breakout application that snowballs into a vibrant ecosystem.
  • While the underlying tech is increasingly commoditized, value is migrating to whoever owns the end-user. Though wallets have been the long-standing thesis for this, killer apps like Pump.fun are proving more effective at capturing user attention and loyalty directly.
  • TradFi players like Robinhood and JP Morgan entering the space aren't just dipping their toes; they're aiming to own the entire user relationship, leveraging DeFi protocols as interchangeable backend infrastructure.

Investing Beyond the Revenue Meta

  • "If you were just worried about projects that are going to make money, you would have missed the SOL trade... you have to be forward-looking because that's always what matters."
  • The market’s recent obsession with the "revenue meta" is often misguided. Investors are naively extrapolating DeFiLlama revenue stats without accounting for expenses, token incentives, or forward-looking potential, leading to absurd valuations.
  • The most fertile ground for new applications isn't cloning saturated DeFi primitives. Instead, it’s in sectors with proven demand but flawed UX, like prediction markets and memecoin infrastructure, where creativity offers a clear path to disruption.
  • Solana remains the primary destination for net-new, innovative consumer apps. Meanwhile, Base is successfully carving out its niche as the go-to platform for institutional and TradFi partnerships, onboarding giants like Stripe and JP Morgan.

Key Takeaways:

  • Crypto is maturing past its Wild West phase. As regulatory clarity emerges and infrastructure solidifies, the focus is shifting from pure tech arbitrage to building durable, user-centric applications. The most significant opportunities lie not in building a slightly faster chain, but in creating an experience so compelling that users won’t want to leave.
  • Go-to-Market > Tech Specs: In the race between new chains, attracting a single breakout app is more critical than marginal performance gains. Value accrues to whoever owns the user relationship.
  • Bet on Improvable Niches: The biggest startup opportunities are in high-demand but clunky sectors like prediction markets and memecoin launchpads, where superior UX can create a dominant new player.
  • Look Forward, Not Sideways: Don't get trapped by the "revenue meta." Successful investing requires a forward-looking view of a project’s potential to capture future value, a lesson exemplified by the early thesis for Solana.

For further insights, watch the full podcast here: Link

This episode dissects the shifting crypto landscape, revealing how regulatory clarity, the slow march to decentralization, and the entry of TradFi giants are forcing investors to rethink where long-term value will truly be captured.

The Regulatory Landscape and Crypto's "Arbitrage" Dilemma

  • Non-custodial protocols are systems where users retain full control over their private keys and assets, meaning no central party can seize or mismanage their funds.
  • Jon expresses surprising optimism about recent engagement with regulators (like the Treasury and SEC), noting their deep understanding and genuine intent to establish fair and effective rules. He believes this proactive engagement is crucial for the industry's maturity.
  • Strategic Implication: The push for a clear market structure bill is a critical catalyst. Investors should monitor legislative progress, as it will define the operational boundaries for protocols and determine which business models are viable long-term.
  • “I was genuinely blown away by their understanding of these systems and their very positive intent to actually set the boundaries in a right place.” - Jon Charbonneau

The Decentralization Debate: L2s and the Need for Clear Standards

  • A multi-signature (multi-sig) wallet is a crypto wallet that requires two or more private keys to sign and authorize a transaction, often used as a security measure for protocols in their early stages.
  • Jon highlights that L2s have lacked sufficient incentives to decentralize fully. Their primary users have been risk-tolerant "degen" traders who are not demanding institutional-grade security.
  • He notes a positive shift with platforms like L2BEAT tightening their criteria for what constitutes a true L2, which may force projects to improve their security models.
  • Actionable Insight: Investors must scrutinize the security models of L2s and the applications built on them. A protocol's reliance on a centralized sequencer or a simple multi-sig bridge represents a significant, often underappreciated, risk that could lead to a total loss of funds. Jon states he would "put a different amount of money on those chains if I had a higher degree of confidence in the security."

The Rise of Hybrid CeFi-DeFi Models

  • He emphasizes the importance of transparency. When a product uses centralized components, it must be clearly disclosed to the user rather than being deceptively marketed as fully decentralized.
  • Strategic Consideration: This hybrid model is likely where major players like Robinhood and Coinbase will focus their efforts. Researchers should analyze how these platforms abstract away DeFi complexity and which protocols they choose to integrate, as this will be a major driver of capital flows.

Switching Costs and Value Accrual in Crypto

  • He expresses a core fear for investors: that centralized front-ends like Coinbase and Robinhood will capture all the value by owning the user relationship, while the underlying DeFi protocols become commoditized, interchangeable back-ends.
  • Investor Takeaway: The long-term defensibility of a protocol's business model is paramount. Investors should question where the "moat" lies. If it's not in the technology itself, it must be in owning the user, a domain where large, established players have a distinct advantage.

The Wallet Thesis: Who Really Owns the User?

  • Instead, killer applications with unique front-ends, like Pump.fun or Axiom, have proven more effective at owning the user experience directly.
  • He suggests that unless a tech giant like Apple enters the space with a native wallet, the trend of app-level dominance is likely to continue.
  • Research Focus: The failure of the wallet thesis to materialize so far suggests that user ownership is more about the specific "job-to-be-done" (e.g., memecoin trading, yield farming) than the underlying account infrastructure.

The Prosumer vs. Retail Divide in Crypto Apps

  • Simple, retail-oriented UIs often fail to attract these users, who have already cleared the initial hurdle of moving off a centralized exchange.
  • Most true retail users remain on platforms like Coinbase, using the simple interface and paying higher fees, and never venture into the complexities of on-chain DeFi.
  • Strategic Implication: Founders and investors should be clear about their target market. Building for the current on-chain user base requires a prosumer-oriented product, while capturing mass-market retail remains the domain of large, trusted centralized entities.

Monad vs. MegaETH: A Tale of Two High-Performance EVMs

  • EVM (Ethereum Virtual Machine) is the runtime environment for smart contracts on Ethereum. EVM-compatible chains can run the same code, making it easy for developers to deploy applications across them.
  • Ultimately, Jon believes the winner will be determined not by marginal performance differences but by who wins the go-to-market strategy and attracts the breakout applications.
  • Investor Insight: The success of these new L1s/L2s is less about their technical specifications (assuming they meet a baseline of high performance) and more about their business development. "If one of those chains has the next Pump.fun, high degree of probability that that chain is going to be more successful."

The Search for Breakout Applications: Beyond Forks

  • He identifies prediction markets and memecoins as two key areas ripe for innovation. He argues that current platforms like Polymarket and Pump.fun are "very clearly imperfect," leaving significant room for a superior product to emerge.
  • Differentiating in established DeFi sectors is incredibly difficult, as incumbents like Hyperliquid (for perpetuals) or Aave (for lending) are deeply entrenched.
  • Actionable Trend: Researchers and investors should focus on teams building novel, gamified, and highly engaging experiences in these less-defined markets. The potential for a breakout hit is higher where the user experience, not just marginal speed or cost, is the primary differentiator.

Investment Strategy: Navigating Liquid vs. Venture Markets

  • He warns against the simplistic "revenue meta," where investors chase protocols based on topline revenue figures from sites like DeFi Llama without deeper analysis.
  • He cautions that these numbers are often misleading, inflated by incentives, and ignore operational expenses. A proper analysis requires projecting future cash flows and understanding the business's actual profitability.
  • Investor Warning: Valuations must be forward-looking. Focusing only on current revenue would have caused investors to miss generational trades like Solana. The key is to bet on a project's potential to grow 100x or 1000x, not its current, often negligible, cash flow.

TradFi's Entry: Who Captures the Value?

  • Jon argues that as infrastructure becomes commoditized and low-cost, these large players will increasingly build applications directly on existing chains (like Solana or Base) rather than launching their own.
  • However, in modular systems like Morpho or Euler, where institutions can deploy their own isolated lending vaults, the value capture is unclear. Jon bets that the institution (e.g., Coinbase) will capture the majority of the value, as they own the user relationship and capital flow, leaving the underlying protocol with little pricing power.

The Evolution of Founder Talent in Crypto

  • He notes that net-new top talent from outside crypto is overwhelmingly being drawn to AI, attracted by massive compensation packages and industry momentum.
  • The other major source of development comes from large corporations like Stripe and JP Morgan building their own on-chain initiatives, rather than individual founders making the leap into a new crypto startup.

Conclusion

This episode highlights a critical pivot: value is migrating from commoditized infrastructure to applications that own the user. However, investors must look beyond simplistic revenue metrics and focus on forward-looking potential and defensible moats, as centralized players are poised to capture a significant share of the profits.

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